Company News • 13.12.2016

adidas opened a new flagship store in New York City

Consumer-powered brand experience to athletes craving a more tailored, personal and creative connection to sport

Photo: adidas opened a new flagship store in New York City...
Source: adidas

adidas opened adidas NYC, its brand flagship and largest store worldwide, on the 1st of December. Set at the intersection of 5th Avenue and 46th Street, adidas NYC heralds a new era in how consumers experience creativity and sport in stores. NFL Pro Bowler DeMarco Murray, U.S. National Team Captain Becky Sauerbrunn, Houston Astros star shortstop Carlos Correa, New York City FC Captain and international legend David Villa and New York Red Bulls midfielder Sacha Kljestan were joined by nearly 100 high school athletes from across the New York metropolitan area to unlock the doors to adidas NYC. 

Later in the afternoon, five players from The New York Knicks – Derrick Rose, Kristaps Porzingis, Joakim Noah, Kyle O’Quinn and Willy Hernangomez-surprised opening-day visitors with an unannounced store visit, during which they raffled limited pairs of in-demand UltraBOOST sneakers to unsuspecting fans.

"Creativity fuels us and helping athletes is why we exist. adidas NYC is created with the athlete first, as a consumer-powered brand experience at the heart of 5th Avenue. Everything is tailored for athletes’ needs and desires to help them make a difference in their game, in their life and in their world." (Kasper Rorsted, adidas Group CEO)

“adidas NYC is a crucial component of our Creating the New strategy, which puts a major business focus on influential cities like New York,” said Kasper Rorsted, adidas Group CEO.

Inspired by high school stadiums, adidas NYC celebrates creativity in sport through the new stadium retail concept. The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products.

Sustainability was core to the store design. adidas NYC maintains the building’s existing textures and finishes, which reduced the need for new materials. The store features hangers and mannequins created from recycled ocean plastic and developed in collaboration with adidas partner Parley for the Oceans. adidas NYC consumers can directly contribute to Parley’s beach clean-up efforts in the Maldives by purchasing adidas x Parley water bottles available in the store.

adidas NYC offers consumers an unprecedented brand experience centred around sport. The store offers real-time fitness consultations from EXOS trainers, healthy juices and snacks co-created with Brooklyn-based Grass Roots Juicery, a concierge desk, a same-day hotel delivery service, personalized shopping experiences such as the Run Genie gait analysis tool, and more.

adidas NYC shoppers will regularly have access to the brand’s best product across every category including football, basketball, running, Originals, tennis and soccer. In celebration of the store opening, adidas NYC is offering limited pairs of the miadidas NYC UltraBOOST, the UltraBOOST Uncaged Parley and the UltraBOOST Triple Black. James Harden’s signature collection Harden Vol. 1 will be available exclusively at adidas NYC two days before its official launch.

adidas NYC is located at 565 5th Ave. Hours of operation: Monday - Sunday 9 a.m. - 10 p.m.

Source: adidas

related articles:

popular articles:

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
12.11.2018   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: What shop design can look like: The Schubert pharmacy in Pullach on the...
17.01.2019   #shop building #ceiling lighting

What shop design can look like: The Schubert pharmacy in Pullach on the Isar

Warm wood and limestone from the surrounding area greet customers after the renovation

If you enter the newly designed Schubert pharmacy, you will directly feel comfortable. After the modernization, the premises score with a holistic appearance that is both concise and modern, yet fits into the rural region with its traditions. ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
30.10.2018   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Create a winter wonderland

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
24.10.2018   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
25.10.2018   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

Woodwork self-made

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: Compartment Systeme POS TUNING
28.11.2018   #product presentation #POS Solutions

Compartment Systeme POS TUNING

For slim products such as drugstore ranges, confectionery and fresh products

POS TUNING has optimized its pushfeed program for use in retail. The new compartment systems by POS TUNING are available in three different sizes: C60 (6 cm height) for narrow products such as drugstore assortments, C90 (9 cm height) for sweets, ...

Thumbnail-Photo: What shop design can look like: Foot Locker in London...
08.10.2018   #shopfitting #shop planing

What shop design can look like: Foot Locker in London

Brand communication and digitization at the Marble Arch Store

Power Stores is the name Foot Locker gives to its new stores in different locations. The most recently redesigned store is located near Marble Arch and Oxford Street. ...

Thumbnail-Photo: New design for TEDi
02.10.2018   #shopfitting #shop design

New design for TEDi

Wanzl shop solutions provide for even more attractive shops

Wanzl once again proves its worth when it comes to shop solutions. The long-established Leipheim company has played a key role in redesigning TEDi branches. TEDi is a growing retailer which currently has around 1,900 stores around Europe, and ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
31.10.2018   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

The classic among holiday decorations

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: retail trends 3/2018
01.10.2018   #customer relationship management #shop planing

retail trends 3/2018

Topics: retail technology, content management, lighing, interior design, and many more

Have a look at our printed edition as an e-paper. Desire for real paper? We will send you the latest issue. Inquiries to: service@iXtenso.com  Your iXtenso team   ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn