News • 20.10.2020

A show-stopping retail environment with timeless appeal

“The space respects people’s different ways of shopping”

When a long-established jewelry store prepared to make the move to a better-trafficked location, the owners saw an opportunity to embrace a new look that would appeal to a fresh generation of shoppers. While they wanted the new retail environment to honor their established customer base, they also hoped to appeal to new customers and current tastes.

A jewelry store with white walls, golden decoration and black showcases...
Source: Shai Gil

Toronto-based design firm Cecconi Simone Inc. set out to create a harmonious and timeless design within the 3,500-square-foot retail space, envisioning an aesthetic that was both sophisticated and approachable. A luxurious backdrop would showcase both the store’s own popular product line and a range of other brands, with a simplified display area, a warm black-and-white color palette, and rose-gold metal accents for a hint of color.

“Jewelry stores can traditionally feel over-cluttered, with brands and products competing for attention. Our challenge was to create a visual style that was simple and minimalistic, bringing focus to the stunning jewelry on display,” says Cecconi Simone principal Anna Simone. “To accomplish that, we installed custom jewelry cases and employed contrasting tones that carry the eyes to key focal points. The result is sophisticated but not intimidating – and makes the jewelry the star.”

A monochromatic white-on-white zone draws eyes first, forming a spine through the center of the shop and acting as a backdrop for featured displays. On either side, black-on-white zones lead shoppers through, inviting them to peruse both the store brands and those they support. Custom wood-and-glass cases create continuity throughout – treating the jewelry like art in a gallery and removing the clutter of competing brand marketing – while rose-gold metal highlights both the display cases and accent lighting. The same metal twists like a delicate necklace through a dramatic focal-point light fixture above, drawing eyes to a fixture that feels like a piece of jewelry itself.

A jewelry store with white walls, golden decoration and black showcases...
Source: Shai Gil

Combined, the high-contrast aesthetic creates a sense of balance and rhythm, but the design doesn’t immediately give everything away. Rather, shoppers are invited to come in and explore all the secrets on display, opening up opportunities for one-on-one interactions with staff.

“The shop’s owners embrace a warm and personalized sales approach, and our aim was to create a space that both represents and supports that,” Simone says. “We think that we succeeded. The aesthetic feels warm and welcoming and encourages people to linger as they deliberate on what can often be a costly, once-in-a-lifetime decision like purchasing an engagement ring.”

To accommodate the different types of shoppers that will ultimately visit the store, the design also features a social lounge where shoppers can sit down with a cup of coffee and engage in conversation, as well as a diamond room where they can be left alone in private to deliberate. There’s even an Instagram wall – providing the perfect backdrop for selfies and photos to share with friends.

“The space is luxurious but not overwhelming, and respects the fact that people have different ways of shopping,” Simone says. “We designed it to give everyone the opportunity to interact however they feel most comfortable.”

Source: Cecconi Simone

related articles:

popular articles:

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
16.11.2023   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
16.11.2023   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Creating winter wonderlands and delighting customers

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Let it shine: Tips for Christmas decorations, part 3...
16.11.2023   #LED lighting #lights

Let it shine: Tips for Christmas decorations, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
16.11.2023   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make your customers feel cozy - just like in front of the fireplace

What looks good in the living room can also set the scene in a store, right? Accessories with a stainless steel look are very trendy at the moment. Metal is given a rust effect for this. ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
16.11.2023   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

It doesn't always have to be bought, you can also make it yourself

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: Store design: grocery store rethought
14.02.2024   #brick and mortar retail #customer experience

Store design: grocery store rethought

A look inside the Fraîchement Bon Jarry fruit store

After Fraîchement Bon opened its first grocery store in the Villeray – Saint-Michel – Parc-Extension district in Montreal in 2020 ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
16.11.2023   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

It doesn't always have to be the classic green evergreen!

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
16.11.2023   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...