News • 17.07.2020

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

A modernly designed cinema entrance
Source: 照片来源:Dennis Lo

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also destined to undergo transformations.

In 2019, OFT was invited to work on the storefront design of K11 Art House, the flagship concept theater in K11 Musea. In this experimental project, OFT has used "Design + New Retail" as the core concept and has created Asia's first alp life-themed cinema, setting an example for up and coming entertainment complex cinemas.

K11 is not only a phenomenal art mall in Asia but is also the world’s first cultural-retail destination. As a maestro of integrating urban lifestyle, traditions, history, and geography multi-dimensionally, K11 musea is world-renowned for “Revitalizing”, “Retransforming” and “Recreating” urban humanities, art, and culture.

K11 Art House has made a pioneering move of introducing the MOOV Pop-Up music store – a first in Hong Kong. MOOV is an online music streaming platform similar to Apple Music and Spotify, and this is the first time for the brand to launch a brick-and-mortar store as part of a premium cinema. Other than extending the audio and visual feast offered by the cinema, the store is also a manifestation of the exploration of online and offline possibilities. 

The Tipsy Project is launched in the public area with a bar – the Sake Bar, allowing customers to wander between the dreamlike virtual realm and the real world before and after watching movies. The viewing area, on the other hand, is divided into the White Box and Black Box – screening rooms that serve different functions.

A modernly designed store
Source: 照片来源:Dennis Lo

Through meticulous planning, OFT and UA have identified five models of retail experiences and have therefore turned K11 Art House into a multi-dimensional retail locale. The visual and audio feast of the movie world is extended by Hong Kong’s first brick-and-mortar MOOV pop-up store. The design has avoided excessive symbolism and has prioritized sales activities by putting more visual emphasis on the music products themselves. The ambition is to attract a wider audience to browse and make purchases.

K11 Art House explores the boundaries of commercial spaces and puts a multi-scenario retail solution into practice. CM Jao and Ken Cheung believe that “Design + New Retail” is bound to become an upcoming trend of commercial scenario application, and a widespread industry benchmark. As commerce and culture go through collision and rebirth, a new spatial order will arise.

Source: Oft Interiors

related articles:

popular articles:

Thumbnail-Photo: APG releases retail and healthcare solution
01.04.2020   #coronavirus #pos systems accessories

APG releases retail and healthcare solution

For reducing the spread of COVID-19 at the point of sale

APG Cash Drawer, a global manufacturer of cash management solutions announces the release of the Guardiant™ Countertop Shield for retail, grocery, convenience, gas stations, pharmacy and medical clinics. The Guardiant™ Countertop Shield ...

Thumbnail-Photo: Store design concept: “A bouquet for Shibuya”...
24.03.2020   #shop design #design

Store design concept: “A bouquet for Shibuya”

Frame Awards 2020 – Wellness inside and outside of the body

L’OCCITANE Bouquet de Provence is a renovation project of their flagship store located at Shibuya Crossing, one of the busiest places in Tokyo. For their first-ever collaboration with Pierre Hermé in Japan, the store was transformed ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: Light and shadow as the soul of a retail space...
23.04.2020   #shop design #design

Light and shadow as the soul of a retail space

Anshuka: new Western-style pastry store in Hangzhou, China

Anshuka was founded in 2010 on Nanshan Road, Hangzhou, next to the famous West Lake. It is named after the owner’s name "An", meaning “kindness ". It is the first Western-style pastry store to bring semi-cooked cheese ...

Thumbnail-Photo: Nike House of Innovation Shanghai: pop-up store of the year...
02.04.2020   #shop design #design

Nike House of Innovation Shanghai: pop-up store of the year

Jury prize award at Frame Awards 2020

The Frame Awards 2020 has received almost 1,076 submissions from hundreds of design studios from over 51 countries across the globe. The jury panel for the spatial award retail category consists of internationally renowned directors from top brands. ...

Thumbnail-Photo: Why does “sin” feel so good?
01.04.2020   #decorative lighting #shop design

Why does “sin” feel so good?

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.The store’s display tables feature chocolate towers stacked high with ...

Thumbnail-Photo: Where store design meets way of life
31.03.2020   #brick and mortar retail #shopfitting

Where store design meets way of life

Brava Fabrics concept store reflects the Barcelona spirit

With its endless streets full of fashion boutiques and chain stores, Barcelona is a mecca for shopaholics. As they venture off the beaten track into the city’s side streets, travelers will discover hidden local brands. Brava Fabrics, a ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven