News • 11.06.2019

TheDrop hosts daily exclusive apparel and sneaker releases

News platform with direct-to-consumer strategy seeking trends

Woman wearing and showcasing a yellow leather jacket in front of a red...
Source: panthermedia.net/VitalikRadko

TheDrop is the first direct-to-consumer retail platform for the global streetwear market, offering the largest online selection of streetwear brands. Founded in 2017, TheDrop serves as a central point of discovery to connect consumers with their favorite streetwear brands to allow for the discovery of 100's of new brands hitting the market everyday.

Going beyond the standard marketplace model, TheDrop is powered by DAISI, a proprietary data aggregation, integration, and synchronization layer. Utilizing this technology on TheDrop will pave the way for future opportunities to monetize data back to the streetwear industry.

Foraying into the second year of business, TheDrop currently hosts an inventory of over 85,000 active SKUs which is confirmed as double the inventory of any online streetwear retailer to this date. Focusing on Men's, Women's and Kids categories primarily, the TheDrop also caters to the Skate, Home, and Tech & Gadgetry categories. By focusing on what is relevant to the Streetwear consumer and not just specific categories, TheDrop's agility to adjust to trends is not able to be matched by online retailers with heavy inventory risk.

The next generation DtC retail platform replaces big retail online with a platform populated with the inventory of 100's of Brands, allowing them for the first time ever to control their pricing, realize direct margins, and have the stories behind their brand, collections, and collaborations to be told within a niche 'retail' environment. By balancing the storytelling of the unique collections from the big brands along with those of the younger, next generation brands, TheDrop has established itself as the primary point of discovery for the Streetwear consumer.

"Our approach is one that always focuses on the newest product and brands hitting the market, so we really don't push discounted product even though we have plenty of discounted product buried in TheDrop."

By centralizing a customer destination, TheDrop has made the discovery of global brands and trends seamless for customers in a short amount of time, maximizing customer engagement and sell through.

The 100's of brand commitments on TheDrop are a wide range of product offerings from Clearweather, CLAE, Ewing and Forwin to Staple, Official, Reason, and Riot Society.

Source: TheDrop

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