Advertorial • 19.12.2018

PANORAMA Berlin January 15-17, 2019

The largest fashion marketplace in Europe

PANORAMA Berlin; Copyright: PANORAMA Berlin
Source: PANORAMA Berlin

True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new brands from formal and casual wear, contemporary and denim to accessories, shoes, streetwear and sustainable fashion as well as selected lifestyle products.

Since its premiere in January 2013, the event quickly became internationally successful and today presents over 800 brands in seven halls on more than 35.000 square meters of exhibition space.

PANORAMA Expedition

Fall/Winter 2019/20 marks the thirteenth edition and another revolutionary step for PANORAMA BERLIN. The concept for PANORAMA BERLIN was totally revised – the result: an  event that will take place from January 15-17, 2019 under the motto“Panorama Berlin Expedition”. The shift will be apparent in all 7 halls that are being re-conceptualized. The aim is to present relevant brands and straightforward messages. With clearer brand presentations, trend capsules and limited editions that can only be found in Berlin, fashion will be showcased in an exciting lifestyle context. There will be a platform for brands that are focused on building an identity, so they get more visibility.


PANORAMA Berlin; Copyright: PANORAMA Berlin
Source: PANORAMA Berlin

The entrance area will undergo a complete transformation. Registration will be part of the event and will be moved to the outside area in front of the entrance. When they arrive, visitors will be right in the midst of the action. Brand Activities, Entertainment, Music & Food: the South Entrance becomes the trend-setting window of PANORAMA Berlin.

https://www.panorama-berlin.com/

Source: PANORAMA Berlin

more on: event, fashion

related articles:

popular articles:

Thumbnail-Photo: Digital Sales Summit in Hannover
08.01.2019   #e-commerce #digitization

Digital Sales Summit in Hannover

The E-Commerce Event

The Digital Sales Summit will be held for the first time in Hanover on 21 February.An extraordinary location and a LineUp which you have never seen before in the eCommerce industry, this is the easiest way to describe the Digital Sales Summit.In his ...

Thumbnail-Photo: Companies lose customers during online holiday promotions...
02.01.2019   #data management #customer relationship management

Companies lose customers during online holiday promotions

Bad preference management equals frustrated customers

A recent survey from PossibleNOW uncovered that as many as 36 percent of businesses are not actively collecting customer preference data. Additionally, another 31 percent aren’t sure if they’re collecting this data. Many retailers will ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: Achieving goals with the right attitude
12.12.2018   #personnel management #security management

Achieving goals with the right attitude

Corporate health management is a process, not a one-time event

Employee satisfaction/engagement is critical to the success of any business, big or small. Customers notice if employees are dissatisfied with their jobs.Customer satisfaction, employee recruitment and hiring, employee retention and increasing sales ...

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #led lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...