Company News • 16.12.2011

EuroCIS 2012 reaches the best result ever since: Size of previous show is already being exceeded

Fashion Select: EuroCIS expands portfolio to include IT companies in the fashion industry

© Rene Tillmann /Trade Fair Düsseldorf
© Rene Tillmann /Trade Fair Düsseldorf

EuroCIS, the leading trade fair for retail technology, from 28 February to 1 March 2012 in Düsseldorf, is heading for success. Even at this stage, two months before the trade fair, 175 exhibitors from 22 nations have booked 6,017 square metres of space. EuroCIS 2012 has therefore already reached a record result and will be the biggest yet in its history as a stand-alone event (2010: 5,468 square metres). By the time it starts in February it will probably have about 200 exhibitors. This high level of response is a reflection of the relevance of this platform, as EuroCIS also achieved top values as part of EuroShop 2011, the world’s biggest trade fair for the retail trade, with 364 exhibitors on 12,662 square metres.

One reason for the success story of EuroCIS is that its range always seeks to cater for the needs and developments of the retail scene. In 2012 it will therefore expand its portfolio even further, adding multi-channel as a new focus and also IT companies in the fashion sector, firms which provide not only pure product and production control applications but also solutions and services for all forms of the retail trade as well as systems that cover the entire value chain and numerous e-management tools. With this step, Messe Düsseldorf wants to reflect an increasing trend towards networking in the fashion industry as well as the gradual disappearance of boundaries between procurement, production and distribution.

True to the tradition of Düsseldorf as a fashion capital, EuroCIS will have a special feature entitled Fashion Select. It will serve as a sustainable annual platform for the presentation of short-cycle developments in the IT industry within an innovation-friendly environment. A selected group of IT companies – including Bedav, Impuls, Koppermann, Lectra, PTC, Secutag, SIC and Texdata – will be presenting themselves with a focus on fashion at EuroCIS 2012.

There is a growing number of touch points between industry and the retail trade for IT solutions in the fashion industry. More and more fashion labels are running their own retail systems, including mono-brand shops, while there is also the fashion retail market where – for cost reasons – retailers are having to manage an increasing number of private labels (their own collections). Products and services need to reflect this development. For quite a few years, therefore, IT companies with specialisation in the fashion industry have been offering needs-focused solutions from a PoS perspective. Both types of market players (industry and retail trade) must work together under a single umbrella, as the focus has long changed from push (suppliers’ perspective) to pull (consumers’ / buyers’ perspective). Merchandise management systems must have a minimum of interfaces while being geared towards production control and offering full compatibility between all systems, so that electronic data exchange (EDI) functions as smoothly as possible. Many of them therefore offer PLM (Product-Lifecycle-Management) and ERP (Enterprise Resource Planning) systems.

Messe Düsseldorf as the organiser and the EHI Retail Institute as the conceptual sponsor of EuroCIS are hoping that this expansion of the portfolio will ensure the mutual strengthening of fashion-focused products and services for retailers and the fashion industry. The new segment will be supported by a sequence of four talks spread out over two trade fair days. The subjects will be: “Customer Communication and Customer Loyalty in the Multi-Channel Retail Business” (global solutions), “PLM (Product Lifecycle Management): Best Practice for Retail” (PTC), “PLM – Fast is No Longer Fast Enough” (Lectra) and “Legally Sound Protection against Plagiarism through Micro Colour Codes“(secutag).

EuroCIS 2012 will be open to visitors daily from Tuesday 28 February 2012 to Thursday 1 March 2012, 10:00 to 18:00 hrs. Day tickets are EUR 22 (EUR 18 if purchased online in advance), and 2-day tickets are EUR 38 (EUR 27 online). Students and trainees pay EUR 10. Entrance tickets include free trips to and from EuroCIS on VRR transport (Verkehrsverbund Rhein-Ruhr). Further details on EuroCIS are available on the internet at www.eurocis.com.

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