Video • 06.03.2017

Brand communication – how to present your brand

A successful trade fair appearance is more than just a product presentation

Today, companies have to create a visual, haptic and emotional experience. Trade fairs or other events are also an important communication tool and part of a well-thought-out marketing strategy. The current trends for a successful live communication shows the dimension "Expo & Event Marketing" in halls 4 and 5 at EuroShop.

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