News • 16.02.2018

Birkenstock is voted most animal-friendly shoe company

PETA USA youth organization honors Germany's largest shoe manufacturer for its commitment to producing fashion without animal components

Birkenstock Spring Summer 2018 vegan collection
Birkenstock Spring Summer 2018 vegan collection
Source: Birkenstock

Birkenstock has received the peta2 Libby Award "Most Vegan-Friendly Shoe Company 2017. "With this award, which is highly regarded throughout the global vegan community, the youth organization of Peta USA is honoring Germany's largest shoe manufacturer for its commitment to producing fashion without animal products.

For the 12th time, companies and celebrities were awarded in the categories of Heroes, Food, and Lifestyle. peta2 had invited young people from around the world to vote online. Never before in the history of the award has participation been higher – the number of voters more than doubled compared with last year. For Birkenstock, this is already the second award from the world's largest animal rights organization. In September 2016, Peta Deutschland presented Birkenstock with the "Vegan Fashion Award" for a vegan model of the iconic sandal style "Madrid."

"We are delighted to receive this award because it comes from the people we make our products for – our customers," said Birkenstock CEO Oliver Reichert. "Especially among younger customers, there is a growing percentage who choose the vegan way of life. We offer many vegan products for these customers. The peta2 Libby Award motivates us to continue on this path." Vegan fashion still faces the prejudice of being unfashionable. Reichert continues: "We prove exactly the opposite with our vegan collection and show that vegan fashion can be animal friendly and also stylish and trendy. If the demand for vegan shoes continues to grow, so will our range of vegan products."

"We are thrilled to award Birkenstock with the peta2 Libby Award for Most Vegan-Friendly Shoe Company," says Anne Brainard, Director of Corporate Affairs at Peta. "As everyday consumers learn more about the importance of wearing vegan, Birkenstock continues to add more animal-friendly options to its collection, making it easy to have fun with our wardrobes while taking steps toward a kinder world for all beings."

The Libby Award was created by peta2 to honor companies and people for their exemplary behavior. peta2 is the youth organization of Peta USA, the world's largest animal rights organization with more than 6.5 million supporters worldwide. It is intended for young people aged 13 to 21. "Libby" is short for "liberation" – which reminds us of the movement's key objective. The idea behind the Libby Awards is to motivate manufacturers of food and clothing to take a stand for the vegan lifestyle and thus also strengthen animal rights. Eating solely plant-based foods is becoming increasingly widespread these days, especially among young people. With it, the demand for fashion without any animal components is also growing.

Birkenstock is actively pursuing this development: one-fifth of Birkenstock sandals are made without animal components. Remarkably, the percentage of cork sandals within the vegan collection has more than doubled three years in a row. Birkenstock sells roughly 25 million pairs of shoes globally each year.

However, not only does the Birkenstock footwear collection offer vegan product alternatives, but new product categories do as well. For example, the legwear collection contains a wide range of cotton-based products. Moreover, all products from the recently launched Birkenstock Natural Care line are vegan and therefore free of any animal-based ingredients.

Source: Birkenstock

related articles:

popular articles:

Thumbnail-Photo: Permaplay POS-TOUCH
24.07.2018   #pos marketing #pos software

Permaplay POS-TOUCH

The new Touch and Content Manager Software

In addition to its wide range of modern touch screens, Permaplay has developed the innovative POS software Permaplay POS-TOUCH, a new Touch Content Management system. Thus, all sales-relevant content can be displayed easily, without requiring any ...

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...

Thumbnail-Photo: Digital sporting goods retailers: Decathlon and Intersport push ahead...
31.08.2018   #retail #digitization

Digital sporting goods retailers: Decathlon and Intersport push ahead

Of virtual tents and 3D foot analysis

Customer loyalty and innovative store features are key factors in sports retail. Shopping becomes an experience, whether that’s thanks to an integration of online and offline activities or brand-new approaches and technologies. What can ...

Thumbnail-Photo: Tariffs remain a threat
30.08.2018   #sales promotion #associations

Tariffs remain a threat

National retail federation upgrades 2018 economic forecast

The National Retail Federation today increased its retail sales forecast for 2018, saying sales are expected to grow more than previously predicted thanks to tax reform and other positive economic inputs but warning that tariffs threaten to dampen ...

Thumbnail-Photo: “Differentiation remains the key to growth”...
09.08.2018   #brick and mortar retail #marketing research

“Differentiation remains the key to growth”

Poundworld’s failure to differentiate from other discounters led to demise

Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...

Thumbnail-Photo: Costly online out-of-stock problems for consumer goods...
13.08.2018   #online trading

Costly online out-of-stock problems for consumer goods

GMA report: Potential lost sales could reach 17 billion dollars

A new report shows that out-of-stock rates for online purchases of consumer products in the U.S. are nearly twice as high as in-store availability. The report, issued by the Grocery Manufacturers Association (GMA), shows potential online sales ...

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #led lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...

Thumbnail-Photo: Virtual commerce: shopping in a different reality...
14.09.2018   #digital marketing #virtual reality

Virtual commerce: shopping in a different reality

What we can expect from virtual reality in retail

Virtual fashion shows, mountaineering, and test drives: Virtual reality (VR) is creating a new paradigm for the customer experience – not only in brick-and-mortar stores but also in online shopping. "It's always remarkable and ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: Click & collect promotes cross selling
15.08.2018   #brick and mortar retail #Click & Collect

Click & collect promotes cross selling

Research: Many click & collect shoppers made additional in-store purchases

Research from OrderDynamics explores North American click and collect trends, including communications and timing preferences, return behaviors, and unplanned purchasing habits. OrderDynamic, announced its latest consumer study, “The Rise ...


Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden