360pi has announced the launch of Project GamePlan at this week’s Shoptalk event in Las Vegas. GamePlan integrates assortment information across retailers with shopper demand signals to categorize products into a “good, better, best” framework. Retailers and brands are then able to determine the optimal product mix to drive margins, volumes, and share within their target markets.
Increased ecommerce penetration and acceleration has brought increased price transparency and downward pressure on margins for retailers and brands alike. Offering a unique and differentiated assortment that resonates with target shoppers is critical to sustained market success. And, this is exactly what GamePlan aims to address.
“To date, product planning has largely relied upon retailer self-reported and aggregated sales data combined with syndicated data that does not offer the detail or timeliness required for the ecommerce age, let alone the insight into what shoppers actually want to buy,” said former Gartner analyst, Kevin Sterneckert, EVP of Retail Marketing at Predictix. “GamePlan is unique and changes the assortment intelligence landscape with real-time whole-market shopper insights representing actual buyer preferences now, and in the future.”
“GamePlan is a game changer for retailers and brands, enabling them to quickly and objectively identify those products that are going to drive future revenues and margins, and removing the guesswork and risk associated with product decisions,” stated Alexander Rink, CEO of 360pi.“As well, GamePlan gives retailers and brands the ability to build and reinforce their desired market perception by identifying the right mix of items at differentiated price points and quality levels for their target market.”
