News • 22.10.2021

Americans considering secondhand amidst supply chain issues this holiday season

Giving and receiving secondhand gifts is becoming more of a way of life

Many used original record sleves in a box
Source: Joseph Pearson/Unsplash

Mercari released findings from its Secondhand Holiday Report. Mercari's report revealed that this will be a "secondhand holiday" for many, as 77% of American adults polled expect to buy at least one secondhand item this holiday season.

Collectively, this means $69.2 billion may be spent on previously owned items from October through December 2021, up 24% from last year. The report was conducted in partnership with third-party retail analytics firm GlobalData and online market research company Zogby Analytics.

This year, 72% of holiday consumers polled say they will shop resale to save money. Other top reasons include: finding deals on new or like-new items (36%), finding secondhand holiday shopping easy (32%) and sustainability concerns (22%). Supply chain issues were also cited as another factor encouraging consumers to turn to resale this holiday season.

"Sixty-two percent of Americans surveyed indicated they are worried about product availability this holiday season, which will drive some people from retail to resale," said John Lagerling, Mercari US CEO. "Our research suggests that 20 million people in the U.S. will shop secondhand as a way of avoiding supply chain issues and we estimate they will contribute $7 billion in resale revenues. Not only is this great news for the overall reuse ecosystem, but we are excited to see how many Americans are finding a new appreciation for secondhand gifting."

Secondhand is set to take-off this holiday season as consumers gear up to spend $69.2 billion on used items in the final quarter of the year. This is up by 24% from $55.9 billion last year.

  • The average consumer will spend $342 on secondhand items, up 17.2% from $292 last year.
  • The growth of secondhand compares very favorably to overall holiday spending which is set to rise by 13% to $301 billion.
  • Half of consumers surveyed say that giving secondhand gifts is accepted by their peer group, and 56.8% of those planning to buy resale gifts say they will proudly share that the item was bought secondhand.
  • The holidays will also fuel the supply of products for the secondhand market as people will receive an average of 3.8 unwanted gifts which projects to 997 million (almost 1 billion) items that can potentially be resold.

According to our consumer survey, the most popular gifts secondhand holiday shoppers intend to give are:

  • Clothing (40%)
  • Toys and games (36%)
  • Home decor (35%)
  • Electronics (27%)
  • Handbags (27%)
Source: Mercari

related articles:

popular articles:

Thumbnail-Photo: Sustainable logistics: Dont wait, act now!
23.06.2022   #retail #sustainability

Sustainable logistics: Don't wait, act now!

Why an environmentally conscious logistics strategy can pay off

On 22.06.2022 it was that time again: Webtalk time served up by iXtenso and EuroShop. We filled our retail-salsa cooking pot with all kinds of ingredients to create the right flavor for your environmentally conscious shipping...

Thumbnail-Photo: Challenges in multichannel marketing
17.06.2022   #online trading #e-commerce

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...

Thumbnail-Photo: In-store marketing: The salt in the soup of sales promotion...
01.07.2022   #e-commerce #sustainability

In-store marketing: The salt in the soup of sales promotion

How to positively influence the shopping experience of your clientele

Soft music in the background, delicious scent, pleasant lighting – Sounds like dinner at your favorite restaurant? Almost. Because atmospheric design elements are also important ingredients for the perfect in-store shopping experience in ...

Thumbnail-Photo: Is German e-commerce in good shape before the recession?...
14.09.2022   #online trading #e-commerce

Is German e-commerce in good shape before the recession?

Feed Marketing Report 2022 confirms good prospects for German retail even in difficult times

According to the freshly released Feed Marketing Report 2022, German online stores have a very strong stand in multichannel presence, with retailers advertising across 3.6 channels on average, compared to the global benchmark of 3.2. And against ...

Thumbnail-Photo: Neiman Marcus celebrates launch of new collection...
27.06.2022   #brick and mortar retail #shop design

Neiman Marcus celebrates launch of new collection

Valentino partners with Neiman Marcus for the launch of the Valentino Escape 2022 collection

Valentino is collaborating with Neiman Marcus as the national exclusive brick-and-mortar luxury retailer for the launch of the Valentino Escape 2022 collection. To celebrate the partnership, Neiman Marcus is hosting a festive launch event on June 21 ...

Thumbnail-Photo: Are regular stores a thing of the past?
28.09.2022   #online trading #e-commerce

Are regular stores a thing of the past?

GlobalData: Online shopping trend to completely change how we shop at physical stores by 2030

People love the convenience of shopping online, and experts at GlobalData believe that, by 2030, this will have an even greater impact on the high street than we see today. ...

Thumbnail-Photo: Lush Birmingham Spa hires local in-store florist...
15.07.2022   #marketing #services

Lush Birmingham Spa hires local in-store florist

Lush Anchor Shop: Fresh & Flowers concept, tech innovations, Bring It Back returns scheme

In June 2022, Lush Birmingham Spa on New Street revealed their Fresh & Flowers experience as previously seen in the concept shop in Paris.Alongside ethical, locally-sourced and seasonal flower bouquets from The Real Flower Company, customers ...

Thumbnail-Photo: Gamification in retail: turning shopping into a game...
22.08.2022   #Tech in Retail #smartphone

Gamification in retail: turning shopping into a game

Games and gamification can sound a little bit childish, but major enterprises love gamification as much as users love games

With the retention and engagement crises arise, the retail industry is looking for a remedy. Customer experience has become an important factor for success in retailing. Gamification appears to be a go-to tactic to enhance sales, brand awareness, ...

Thumbnail-Photo: The end of the cookie era?
19.09.2022   #online trading #e-commerce

The end of the cookie era?

More and more companies are abandoning the collection of cookies. The reasons are as varied as the possible alternatives

They have been at the heart of online marketing for years and are one of the most important sources of information for many companies when it comes to customers' habits and preferences – cookies. But the era of cookies is coming to an end. ...

Thumbnail-Photo: Convenience Experience Report: Demand for short lines, mobile ordering,...
05.07.2022   #food retail #customer experience

Convenience Experience Report: Demand for short lines, mobile ordering, and drive-thru

Americans put convenience stores on par with fast food restaurants

Bluedot introduced the first Convenience Experience Report, a benchmark study that explores consumer sentiment and the customer experience at gas stations and convenience stores (c-stores).The research was based on a survey of 1,570 American ...

Supplier

EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
Chili publish NV
Chili publish NV
Neue Schönhauserstraße 3-5
10178 Berlin