Corner shop proprietors knew the shopping habits of their customers and understood that personal service and individual purchase recommendations increase customer satisfaction and sales. This principle has now become the premise of virtually every business - all shoppers should receive offers according to their individual requirements. This so-called personalisation has been proven to increase customer loyalty resulting in a significant rise in sales.
prudsys AG's personalisation solution, prudsys RDE, allows businesses to individually address its own customers with personalised content and recommendations based on the principle of the corner shop. This applies to every channel and device, both online and directly at the point of sale.
Personalised contents and dynamic prices are generated in real time on the basis of user behaviour, for example using the prudsys RDE | Recommendations and prudsys RDE | Pricing modules etc. in the online shop, newsletter, call centre or TV in order to achieve a high acceptance rate. This is possible because the prudsys RDE continuously interacts with the shopper/user, records their response to the contents and relates this to the behaviour of all the other users, and optimises it to achieve high quality recommendations.
prudsys AG will present many new features of its prudsys RDE at dmexco 2014 in Cologne (10/11 September 2014, stand A045a, hall 6.1), one of the leading trade shows for digital marketing and advertising. The RDE allows retailers to individually address their own customers and offer them a special shopping experience like a digital corner shop.
One of the new features is, for example, the completely personalised online shop. In addition to individual product recommendations by the RDE | Recommendations module, the search function can now also generate personalised results lists thanks to the prudsys RDE | Search module. These are calculated in real time based on the user's click pattern. The prudsys RDE | Scoring module additionally individualises the whole design of the shop. The prudsys RDE continually optimises the displayed design, thereby increasing the probability of a sale in the shop.
But realtime personalisation is not just an online phenomenon. By linking all of the data and devices, the relevant information will in future be able to make its way to the shopper through all channels of interaction - for example, including chain stores. One such possibility is to offer an online shopper who has shown interest in a product but not yet bought it, an incentive via his smartphone the next time he's out shopping. If he's in the vicinity of a branch selling the product of interest, he will receive a discount voucher on his smartphone telling him that the product is available nearby.
