Marketing November 2019

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Only 11 percent of brands can effectively use customer data

Independent study highlights the challenges of bringing together different data types to create a unified customer profile

Mood Media launches hospitality trend book

Four key trends highlighted: immersion, community, customization und convenience

Sight and sound help your point of sale business go round

Stories are used to teach, comfort, and entertain

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

Seven password best practices for retailers

Authentication, encryption, administration

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Watch out for discount offers

Retailers can expect a successful holiday shopping season - and some upcoming trends

Advice for small and medium-sized retail businesses: “Be a part of the change!“

A quick market analysis by Professor Rüschen of the DHBW Heilbronn

Retail problems: We’ve got the premises but where are the customers?

The Trendforum Retail 2019 highlighted multi-use retail developments

Holiday season: 47% of shoppers need gifting ideas

Research from Periscope® by McKinsey