Marketing March 2016

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

ProFlowers ranks highest in customer satisfaction with online flower retailers

Surviving local retailers have benefitted from the market efficiencies that the big chains have implemented

Optimal in-store experience varies by generation: Secrets to mastering the experience

Millennials most likely to pay with plastic / People over 50 strongly prefer cash

Interview with Marcel Fuhlmann, CEO of diva-e Digital Value Enterprise GmbH

Near-invisible gauze provides canvas for AR-style showcase of world-champion swimmers during promotion of new swimsuit.

Multichannel optimisation platform Innometrics builds successful API

70,000 sports products distributed by 30 specialist retailers and benchmark sports brands

Only 20 percent of iOS apps and 30 percent of Android Apps are able to support Google app indexing

A look at current display solutions within the scope of the POPAI Awards

Using NCR app and omnichannel software platform

Tableware and glassware retailer creates personalized, innovative shopping experience

Automated sale of standard goods in shopping centres, airports and train stations