Marketing March 2016

Gen Z and Millennials believe brick-and-mortar stores are highly important

Optimal in-store experience varies by generation: Secrets to mastering the experience

Debit cards gaining on cash for small purchases

Millennials most likely to pay with plastic / People over 50 strongly prefer cash

Customer Service satisfaction is key differentiator for online flower retailers

ProFlowers ranks highest in customer satisfaction with online flower retailers

Mom-And-Pop vs. The Big Box: Both can win in emerging markets

Surviving local retailers have benefitted from the market efficiencies that the big chains have implemented

”Many customers are willing to try online grocery shopping“

Interview with Marcel Fuhlmann, CEO of diva-e Digital Value Enterprise GmbH

Holo-Gauze creates augmented reality installation for Team Speedo launch

Near-invisible gauze provides canvas for AR-style showcase of world-champion swimmers during promotion of new swimsuit.

US brands missing out by not letting mobile app content appear in Google searches

Only 20 percent of iOS apps and 30 percent of Android Apps are able to support Google app indexing

L’Équipe launches marketplace for sports products

70,000 sports products distributed by 30 specialist retailers and benchmark sports brands

Enabling brands to bring together data about their customers’ behaviour

Multichannel optimisation platform Innometrics builds successful API

New items for the POS: display highlights from EuroCIS 2016

A look at current display solutions within the scope of the POPAI Awards

Unicoop Firenze delivers award winning shopping experience

Using NCR app and omnichannel software platform

Intelligent vending modules and all-in-one interactive components at RBTE

Automated sale of standard goods in shopping centres, airports and train stations

Lenox uses Oracle to lift E-Commerce sales 26 percent during the holiday season

Tableware and glassware retailer creates personalized, innovative shopping experience