Marketing November 2016

Retailer's source of information about POP, direct marketing, promotions, digital signage solutions and displays for shop windows and sales rooms.

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How Digital Signage promotes visual marketing

Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers

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"Customer reviews are pure gold" – Manufacturers can support retailers with content

Interview with Dr. Thomas Salditt, Head of Digital Business Enabling at BSH

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Shoppers more likely to buy products that have more space around them

More space between items in a store enhances perceptions of the store's prestige, aesthetics and value of products

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Retail imports up as holiday shoppers head to stores

Imports are growing, but not as fast as in past years

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Networking, learning, inspiration

More than 300 exhibitors to showcase new visual communication products at viscom 2016

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The Black Friday store experience is driving consumers online

Half of US and UK consumers will not be shopping during Black Friday or will not visit stores, because of the stress of the experience