Archive:GfK Gruppe

Thumbnail-Photo: Smartphone “Showrooming” dips, “Webrooming” surges across...
21.10.2014   #mobile shopping #smartphone

Smartphone “Showrooming” dips, “Webrooming” surges across generations in US

Latest GfK FutureBuy® shopping study

The complex interplay between online and in-person shopping in the US has tilted slightly in favor of bricks-and-mortar retailers, according to GfK’s 2014 FutureBuy global study of shopping habits and preferences. Incidents of smartphone ...

04.06.2012   #IT hardware #tablet PC

Russia and CIS: Tablets penetrate IT sector

International, Information Technology Over the last two years, tablet PCs have certainly made their mark on the Russian and CIS* IT sectors. In Q1 2012, 700% more units were sold on the Russian market compared to the same period in 2011. In 2010, no ...

23.04.2012   #lighting systems #lighting concepts

Japan: Consumers switched on to LED celling lights

LED technology is shining bright in Japan, accounting for over half of all celling light sales in March 2012. These products have experienced rapid growth in the aftermath of the Great East Japan earthquake, with energy efficient appliances ...

26.01.2012   #multichannel commerce #digital marketing

Re-defining retail in a multi-channel environment

People love tradition since it reflects reliable, well known experiences and memories. But sometimes, this becomes an obstacle when people are confronted with new things. The more complex these new things are the more people tend to think and judge ...

11.01.2012   #online marketing #services (sales promotion, PoS marketing)

Global consumer tech device spending to surpass $1 Trillion in 2012 Consumer Electronics 10 January 2012

The latest forecast figures from GfK Digital World, produced in partnership with Consumer Electronics Association (CEA), reveal global spending on consumer technology devices will surpass $1 trillion in 2012 for the first time, increasing by 5% over ...

11.11.2011   #efficient consumer response (ECR)

South Africa: Can the independent electrical specialist channel survive in such a fierce marketplace?

Today, the market for consumer electronics, major domestic appliances (MDA) and small domestic appliances (SDA) in South Africa is rather unique. In European markets, consumers purchase MDA and SDA products through electronic specialists, technical ...

04.11.2011   #merchandising products #advertising media

Germany: Introduction of DAB+ increases sales of portable audio devices with DAB+ capability

The launch of the new DAB+ (Digital Audio Broadcasting) standard in Germany in August 2011 was eagerly expected. Within the Consumer Electronics industry, private broadcasters and leading manufacturers are working to ensure the technology reaches ...

08.08.2011   #cloud computing #IT security

Cloud computing especially popular in emerging markets

International survey on cloud computing by GfK Custom Research

Western businesses look set to be left behind in competitive global markets, as ambitious  companies in the emerging nations embrace cloud computing in order to drive growth and worldwide reach. According to a new study conducted by GfK Custom ...