Company News • 23.05.2016

New API to help retailers bridge technology gaps for omnichannel success

New data reveals 27 pecent of retailers find disparate systems as top inhibitor to growth

Photo: New API to help retailers bridge technology gaps for omnichannel success...
Source: Stitch Labs

Stitch Labs has announced the launch of its API to help retailers quickly innovate and streamline their operational infrastructure. This technical flexibility is critical for retailers to be successful in today's dynamic eCommerce environment full of competition and rising consumer expectations.

The commerce technology landscape is rapidly evolving, and retailers find themselves struggling to both adapt and unify their systems. According to a new survey of U.S. retailers, 27 percent say disparate systems are the top inhibitor to growth. Perhaps this is the reason inventory management is the No. 1 priority for retailers this year, with 27 percent saying they plan on investing in such solutions. The survey also found that retailers' biggest fear when it comes to adopting new technology is the time it takes to implement it, while 36 percent say interoperability is the most important factor to consider when adopting these new solutions.

To meet these demands, the new Stitch Labs API enables mid-market businesses to create custom modifications and additions to the Stitch platform so that it can connect to the existing and future solutions they need to run a successful business. One in five retailers use more than 10 applications to run their business, and the API will help them integrate these apps seamlessly. Sales channels, accounting software, and third party logistics (3PL) providers will all be linked to the heart of omnichannel retail -- the inventory.

"An omnichannel experience is what shoppers expect in today's retail environment, so businesses must be able to operate multiple channels seamlessly in order to compete," said Jake Gasaway, Stitch Labs co-founder and VP of Platform. "To succeed in commerce, retailers must be able to embrace and implement new technologies as quickly as the space is evolving."

The creative workflows and solutions allowed by the new API enable eCommerce companies to differentiate themselves in a competitive market. For example, Chubbies leverages the APIto connect customer order history, rewards program information and 3PL details to implement a customer loyalty program that has contributed to a 98 percent customer satisfaction rating.

"Stitch's custom API allows us the flexibility to make changes very quickly as we grow," said James Hargett, Fulfillment Contractor at Chubbies. "It's going to be hugely instrumental for companies to gain access to new functionalities and efficiencies and to position themselves strategically in the market against competitors."

The importance of APIs will only increase as the retail world further migrates to the cloud. Currently, half of retailers (49 percent) say over three-quarters of their solutions are SaaS/cloud-based, and the trend is on the rise; 78 percent say their most recent technology purchase was of a SaaS/cloud-based product.

The new API is included in Stitch Labs' Enterprise and Enterprise Plus packages. For customers who do not have a developer on staff but still want a customized solution, Stitch has partnered with a select group of developer partners to assist customers with their more complex workflows.

Additional insights from the new survey reveal:

  • 53 percent of retailers are optimistic heading into the second half of 2016
  • 83 percent believe industry sales will improve this upcoming holiday season versus last year
  • 36 percent plan to maximize holiday sales by offering free shipping in the face of an economic slowdown
  • 22 percent are excited at the thought of drones' or droids' place in the future of eCommerce
Source: Stitch Labs

related articles:

popular articles:

Thumbnail-Photo: How to manage parcel returns properly
30.11.2020   #logistics #delivery

How to manage parcel returns properly

Rules for a sustainable e-commerce

Sustainability, ethics and the ecological footprint – nothing that e-commerce can really score with. Especially shipping including returns urgently need more awareness, from customers as well as store operators.Micha Augstein, founder of ...

Thumbnail-Photo: Stay on top of things with Axis
21.09.2020   #online trading #customer satisfaction

Stay on top of things with Axis

Process visualization of your deliveries

Especially in times of increased shipping volumes, returns are creating unexpected challenges for online retailers and fulfillment providers. Efficient commissioning and shipping processes are particularly important here. In the webinar by Axis ...

Thumbnail-Photo: How retail drone delivery may change logistics networks...
08.09.2020   #logistics #delivery

How retail drone delivery may change logistics networks

Chance for retailers: best-possible delivery-time guarantee zones

Researchers at The University of Texas at Dallas say drone technology has the potential to be a genuine game changer in the retail industry, with its promise to enable retailers to offer unheard-of delivery lead times and near-perfect delivery-time ...

Thumbnail-Photo: ALDI to trial click and collect
29.09.2020   #services #food retail

ALDI to trial click and collect

The supermarket is testing its first UK click-and-collect services

The supermarket is currently running a trial of the service for Aldi colleagues from a store in the Midlands and plans to extend that to customers in the coming weeks.During the current trial, Aldi colleagues can choose from a full range of grocery ...

Thumbnail-Photo: Warehouse management: optimized, automated, product-oriented...
15.10.2020   #logistic systems #logistics

Warehouse management: optimized, automated, product-oriented

Tips on how to ensure warehouse optimization

Digitization, e-commerce, increasing customer demands, and expectations – factors that not only impact retailers but also affect the way warehouses are organized. In this interview, Johannes Tress, Co-Founder and Managing Director at everstox ...

Thumbnail-Photo: Contactless robotic grocery delivery service...
06.10.2020   #delivery #robotics

Contactless robotic grocery delivery service

Save Mart’s flagship store in partnership with Starship Technologies

Save Mart has announced the launch of an on-demand grocery delivery service to its guests at the flagship store in Modesto, California in partnership with robot delivery company Starship Technologies. Marking the one-year anniversary of its opening ...

Supplier

Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning