News • 09.04.2019

Mintel announces top global packaging trends for 2019

implications for consumers, brands, and manufacturers

Boxes; Copyright: chuttersnap/Unsplash
Source: chuttersnap/Unsplash

Looking ahead, David Luttenberger, Global Packaging Director at Mintel, discusses the major trends influencing the packaging sector worldwide during 2019, including implications for consumers, brands, and manufacturers.

Connected Packaging

“Connected packaging is witnessing renewed interest, driven by growth in ownership of connected devices worldwide and advancement in technologies that link packaging to the online world. Brands have a wealth of options to connect virtually with packaging - from QR codes and other graphic markers to near field communication, radio frequency identification, bluetooth and augmented reality. A vital link between physical and digital shopping worlds, brands can capitalise on connected packaging to influence how they are viewed online, together with delivering engaging content and product-specific information to directly influence purchasing decisions.”

Closing the Loop

“Proclamations by brands and converters touting commitment to 100 percent recyclable materials or packaging being 100 percent recycled dominate industry headlines. But the reality that few of them have yet to fully consider is how, where, and who will be supplying and recycling these materials. Though recyclable packaging claims have become common, claims to include recycled content are still rare. Low availability of high-quality recycled plastic and concerns over food safety are hampering the use of recycled material in food and drink. 

And while recycling may be second nature to some, inconvenience and confusion surrounding recycling are a barrier for others. With no option to ship packaging waste off-shore and out of sight, we are likely to see fast improvements in recycling facilities. This will drive up capacity for high-quality recycled material. Going forward, brands have an opportunity to ride consumer awareness of recycling issues by being part of the solution and committing to using recycled material in new packaging.”

Reinventing the Box

“The rapid development of e-commerce has had more of an impact on the design of packaging globally than anything the industry has experienced in the past several decades. There are now limitless opportunities for brand marketers to think about the next generation of shelf presence, the 'hero images' on retailers' websites, and the 'unboxing' experience. In e-commerce, brands are learning that messaging and branding should be split between the shipping container and the interior of the box - with the latter incorporating elements that give consumers a sense of delight and surprise when opening the parcel. 

While most consumers currently prefer to buy groceries in-store instead of online, the convenience of purchasing online will eventually spill over into food, drink, and household products. Only through an established e-commerce packaging strategy can brands design packs for the worst-case distribution scenario. Meanwhile, there will be huge financial, social, and brand equity gains to be made in the e-commerce packaging arena just by exploiting elements of package optimisation rooted in sustainability.”

Plastic-Free

“Marine plastic pollution has become one of the world’s most serious environmental problems, and there is a growing need for different attitudes to the material. New opportunities such as plastic-free aisles, package-free stores and alternative pack materials allow consumers to actively make choices about the plastic that is put out in the world. But these incentives are not without their own challenges. While plastic-free aisles reflect consumer exhaustion with excess plastic packaging, in reality, few would want to lose the convenience and benefits plastic packaging can bring. 

And while the term 'plastic-free' may appear to be a simple one, there is no universal definition; even plastic-free packaging often includes plant-based plastics, showing the lack of clarity in the plastic-free call. Brands should act now, either to ensure a place in emerging plastic-free zones by switching to acceptable pack materials, or by engaging with the debate, clearly explaining the benefits of plastic packaging to their product, and addressing plastic pollution concerns with appropriate end of life pack solutions.”

Source: Mintel

related articles:

popular articles:

Thumbnail-Photo: eBay to launch end-to-end fulfillment service for sellers...
15.08.2019   #services #logistics

eBay to launch end-to-end fulfillment service for sellers

Storing and shipping through logistics partners managed by eBay

eBay is introducing Managed Delivery, a cost-effective fulfillment service to launch next year, beginning in the U.S., that will provide shoppers faster and more reliable delivery on millions of popular products. The initiative will enable sellers ...

Thumbnail-Photo: UPS applies for certification to operate drone delivery unit...
05.08.2019   #logistics #delivery

UPS applies for certification to operate drone delivery unit

Subsidiary will develop and operate unmanned aerial systems

UPS said it has applied to the U.S. Federal Aviation Administration (FAA) for Part 135 certification to operate commercial drone flights in the UPS® network under a subsidiary business called UPS Flight Forward, Inc.The new subsidiary is a ...

Thumbnail-Photo: Retail imports surging ahead of more tariffs...
16.09.2019   #retail #data warehouse management

Retail imports surging ahead of more tariffs

Imports at major retail container ports in the US reached unusually high numbers

Imports are expected to surge again before another round of tariffs takes effect in December, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.“Retailers are still trying to ...

Thumbnail-Photo: Multi-channel pilot
22.08.2019   #multichannel commerce #logistic solutions

Multi-channel pilot

Zalando delivers same-day for adidas.fr in Paris

Ordered from adidas, delivered by Zalando: In Paris, the two long-term partners are running a test on how to efficiently steer logistics capacity. During the pilot phase, Zalando delivers goods on the same or next day from its own logistics center ...

Thumbnail-Photo: Half of online shoppers did not receive their package...
20.11.2019   #online trading #delivery

Half of online shoppers did not receive their package

Delivery services and item insurance

Clutch, B2B ratings and reviews firm, surveyed online shoppers and found that more than half (51 percent) say they did not receive at least one package they ordered online in the past six months.Sixteen percent (16%) of the packages shoppers did not ...

Thumbnail-Photo: Walmart begins pilot with autonomous vehicle company Gatik...
08.08.2019   #logistics #delivery

Walmart begins pilot with autonomous vehicle company Gatik

Self-driving cars for customer delivery and transporting goods between stores

Walmart announced a new pilot with autonomous vehicle company Gatik. The company has been exploring a few pilot projects with self-driving car companies that include both customer delivery as well as transporting goods between locations.Tom Ward, ...

Thumbnail-Photo: Daimler Trucks: automated trucks
26.09.2019   #software developement #business developement

Daimler Trucks: automated trucks

Torc Robotics now a part of the new Autonomous Technology Group of Daimler Trucks

Daimler Trucks and Torc Robotics are actively developing and testing automated trucks with SAE Level 4 intent technology on public roads. The initial routes are on highways in southwest Virginia, where Torc Robotics is headquartered. All ...

Thumbnail-Photo: TÜV SÜD: Certification for the Cartonplast Group...
10.10.2019   #logistic solutions #logistics

TÜV SÜD: Certification for the Cartonplast Group

French location of the company in Dagneux complies with international standards

On 3rd October 2019 Cartonplast France successfully completed the certification audits by TÜV SÜD Management Service GmbH according to ISO 22000 and ISO 9001. Cartonplast (CPL), the leading European supplier of reusable plastic layer pads ...

Thumbnail-Photo: Shopify to acquire 6 River Systems
17.09.2019   #logistics (software) #warehouse management

Shopify to acquire 6 River Systems

A team of experience in fulfillment software and robotics

Shopify Inc., the leading multi-channel commerce platform, today announced that it has reached an agreement to acquire 6 River Systems, Inc., a leading provider of collaborative warehouse fulfillment solutions. In June, Shopify introduced the ...

Thumbnail-Photo: Companies are missing growth opportunities in the supply chain...
26.07.2019   #customer satisfaction #supply chain management

Companies are missing growth opportunities in the supply chain

Smart investments and customer focus

In today’s era of ever-growing focus on the customer, only a small number of forward-thinking companies are realizing the unique opportunity their supply chains offer to better meet customer needs, fuel competitiveness and uncover growth, ...