Smart and flexible • 13.11.2017

The diversity of light

Options for retail lighting

Design element, sign, and promotional tool: retail store lighting is as versatile as never before; Thanks to LEDs! Smart controls and integration of other components make it easier than ever for retailers to use light flexibly and create accents.

Modern lighting solutions can help to create special effects for customers at different places in the store. New technologies assist by not only providing ways to control light color and intensity but also by enabling smart luminaires to adjust on their own.

Control is in your hands – Light color control with mobile devices

App-based control systems now make it possible to control light via touch by using a mobile device. The operation is easy and intuitive for retailers. LEDs facilitate continuous brightness control, setting of color temperature (ranging from warm white to cool white) and accent colors via RGB LEDs. A word of caution: just because you can create all kinds of different color spectrums, it doesn’t mean that you should use all available light shades.

After all, when it comes to sales floors in the fashion and grocery realm, it is essential to choose a concept and determine its color spectrum. For example, depending on the light color setting, a white shirt can look entirely different, while meat can even look unappetizing if the color shade created by the light does not match the customer’s idea of freshness.

Goodbye ladder – Choosing smart luminaires

Smart devices are not only able to control the color palette, they can also control the actual luminaires. Without the need to climb a ladder, even spotlights on the ceiling can be easily adjusted at ground level. This allows you to conveniently spotlight and accentuate products. The flexible and spontaneous remote-control setting option is especially useful for sales promotions, saves time and eliminates accident hazards at the store.

Light combined with smart surfaces

Your foot steps on a specific area on the floor and colorful circles scatter around the touchpoint: what a great effect! Light that is directed through surfaces is a true eye-catcher. The prospective application areas of light of smart materials are currently still being tested but could turn the previously mostly unutilized floor area around the POS into an eye-catcher for retailers in the future and thus direct customers and highlight certain areas.

Lighting as a component of facility management solutions

In residential areas, the term “smart home“ has been popular for a while. Aspects that are interesting for a person’s home also make sense in retail. That means keeping track of controllable building components and connecting them. Modern facility management systems connect smart components such as lighting or heating units with each other. This integration displays and lets you monitor information like employee attendance, energy consumption, and maintenance requirements. A combination of motion sensors, daylight harvesting system and dimmer switches also facilitates control over light intensity and other facets via an app.

Dimmers help save energy because they can adjust the light output based on the respective situation.  Motion detectors controlled by sensors can create need-based lighting. The lights turn on automatically as soon as a person approaches the light source and also automatically turn off again once the person has walked by. This saves energy and a lot of money.

Photo: Counter with lamps
TOMS in London
Source: iXtenso/Mörs

Turn up the spotlight – Creating accents with stylish luminaires

Right on trend: stores use decorative lighting as a stylistic element. They illuminate checkout areas, dressing rooms, and pop-up counters and thus stand out from their surroundings. Ideally, the look of the luminaires complements the store’s history as it does with StorckWelt at the Centro shopping mall in Oberhausen for example. The copper lamps above the checkout mirror the material of the kettle, in which the popular caramels were made. The menswear label PME Legends accentuates certain elements with hangar lights, dark metal lamps that echo the brand’s aviation backstory, which is recreated with real planes set up throughout the store. Many shops feature simple light bulbs hanging at different heights but in straight vertical lines over sales counters, as is the case at Toms in London for example.

Subtle and soft – Indirect lighting for ambiance

In contrast to or rather as a complement to a store’s spotlights, indirect lighting can create a subtle ambiance. With this indirect way of illuminating, the light solely bounces off the walls and ceilings and is softly reflected into the room. This creates very even and nearly shadowless lighting without a disturbing glare. To achieve this, LED strip lights and tape can be discreetly placed in wall profiles or suspended ceilings. When it comes to light effects in the store, deliberate transitions between ambient, indirect and focused lighting create interest. Having said that, things should not get too bewildering.

Professional lighting design makes sense

The versatile options for lighting (the just mentioned elements are merely a small fraction of the abundance of currently available choices) forces retailers to make some major decisions. To identify the basic elements retailers need for their stores and what additional features they would like to use, it is expedient to incorporate lighting as a concept into the overall store planning process. Lighting design experts can give valuable suggestions. After all, once they have been successfully implemented, the current technologies can boost sales, save energy and working hours and thus considerably contribute to the economic success of a store.

Author: Natascha Mörs, iXtenso

related articles:

popular articles:

Thumbnail-Photo: Minimalist design and perfect illumination
12.12.2019   #led technology #led lighting

Minimalist design and perfect illumination

4mm wide LED strips ensure the perfect combination of light quality and design

The minimalist overall appearance of the luminaire is supported by the just 4mm wide LED strip. This is used in a recessed beam angle and thus provides glare-free light. ...

Thumbnail-Photo: Adventures in lighting
31.01.2020   #lighting systems #lighting concepts

Adventures in lighting

Light is an important factor in awakening the customer’s senses

Everyone is talking about omnichannel retailing - and that's a good thing. And we are talking about sensory experiences - and that's key. We live in digital times, and that’s why it is imperative not to tout a conflict between the ...

Thumbnail-Photo: Invisible light sources and dynamic lighting solutions in retail stores...
25.03.2020   #lighting systems #lighting concepts

Invisible light sources and dynamic lighting solutions in retail stores

"All the trends in the lighting industry focus on improving the shopping experience."

LED lights for retail stores have witnessed significant growth over the past few years. You would be hard-pressed to find any newly constructed store without these small, efficient lighting sources. Meanwhile, many existing stores and supermarkets ...

Thumbnail-Photo: ELEKTRA at Euroshop 2020
13.03.2020   #lighting systems #lighting concepts

ELEKTRA at Euroshop 2020

One highlight: the JUNIC System

A complete success was the trade fair appearance of ELEKTRA at the joint stand of the Deutscher Ladenbauverband at the Euroshop in Düsseldorf. The highlight was the presentation of the JUNIC system, the extension of the JUNIC power conductor ...

Thumbnail-Photo: Our mini plug system is patented
06.12.2019   #led technology #led lighting

Our mini plug system is patented

Renowned for safe and reliable performance

The unique mini plug system makes the installation of lights, transformers etc. unbeatably easy! Due to the minimal bore diameter of only 8 millimeters for the passage of the plugs through furniture parts, an installation can be carried out in a ...

Thumbnail-Photo: Individual LED lights for shops, furniture and objects...
05.12.2019   #led technology #led lighting

Individual LED lights for shops, furniture and objects

Starting with quantities of 1: Configure online now!

What type of light? Which type of LED? What type of cover? Which accessories? Which lighting fits best into your shop planning?With the new online offer for the configuration of individual luminaires, ELEKTRA can now provide the answer. The solution ...

Thumbnail-Photo: Whether you want to electrify your shelves in the living room or at the...
09.12.2019   #led technology #led lighting

Whether you want to electrify your shelves in the living room or at the point of sale...

...with the ELEKTRA conductor systems you have unlimited possibilities.

Special products require special attention. Perfect light with ELEKTRA lighting and electrification systems is the solution. ...

Thumbnail-Photo: Individual control of light colour and brightness...
10.12.2019   #led technology #led lighting

Individual control of light colour and brightness

Designed and controllable for you: LD 8004-78

Adjust this spot to your individual requirements at any time by controlling the light colour and brightness. Suitable control elements are also available from Elektra. ...

Thumbnail-Photo: The power of the sun
19.02.2020   #lighting systems #lighting concepts

The power of the sun

Oktalite at the EuroShop 2020

Oktalite's EuroShop appearance is themed "Sun. Light. Quality". This involves more than just lighting, rather it represents a comprehensive service approach. CEO Hermann Bohse and Head of Research and Development Stephan Renkes go into ...

Thumbnail-Photo: Ideal replacement for the conventional T5 fluorescent luminaire...
13.12.2019   #led technology #led lighting

Ideal replacement for the conventional T5 fluorescent luminaire

The surface-mounted luminaire with SMD LED in four light colours and various lengths

With the dimensions of the old T5 fluorescent luminaires, it can be used perfectly in interior design and shop fitting, but also as a classic under-cabinet luminaire in kitchens, bathrooms and home furniture. It offers the perfect illumination for ...


Werkstraße 7
32130 Enger
OKTALITE Lichttechnik GmbH
OKTALITE Lichttechnik GmbH
Mathias-Brüggen-Str. 73
50829 Köln