Stepping into a modern shop is no longer just about buying a product. It is about immersing oneself in a world where light and design tell a compelling story. In an era where online shopping is just a click away, brick-and-mortar stores must reinvent themselves to become destinations that captivate and inspire. At EuroShop, Guido Fox explains how the "Retail Fusion" contributes to this – as the boundaries between different retail formats blur – and how light plays a central role in this evolution.

Stepping into a modern shop is no longer just about buying a product. It is about immersing oneself in a world where light and design tell a compelling story. In an era where online shopping is just a click away, brick-and-mortar stores must reinvent themselves to become destinations that captivate and inspire. At EuroShop, Guido Fox explains how the "Retail Fusion" contributes to this – as the boundaries between different retail formats blur – and how light plays a central role in this evolution.