Company News • 27.08.2012

Easy presentation with innovative LED technology

Light concept for pharmacies by BARO

Easy presentation with innovative LED technology
Source: BÄRO

In line with the concept "simple, quick and inexpensive" easyApotheke pharmacies offer their customers individual consultation and a wide range of products - at low prices. In addition to prescription drugs, the focus is on OTC, wellness, personal and dental hygiene products and cosmetics. easy places the focus on customer service and ensuring that customers feel comfortable and are able to shop in peace.

This philosophy is also reflected in the design of the store and the lighting concept. Together with the easy head office in Hildesheim, BARO has developed a lighting concept that can be applied to easy pharmacies throughout Germany. The corporate light supports the corporate design of the pharmacy cooperation - a fresh apple green logo and the colour dark blue. It has already been implemented for numerous customers. The lighting concept first and foremost aims to showcase the product assortment with energy-efficient lighting whilst creating a friendly and sales-promoting atmosphere in the salesroom.

And it was with these objectives in mind that a lighting system was planned for Dr. Frank Köhler's easyApotheke Bramfeld in Hamburg. The Ontero CS 130 luminaire series fitted with LED technology combines design and energy efficiency and creates the sales-promoting atmosphere intended by the planners. The new LED technology sets new efficiency standards. Consuming 50% less energy a lighting level similar to that of conventional technology can be achieved. The LEDs have a very long average service life of approx. 40,000 - 50,000 hours and require very little maintenance. At the same time the LED technology reliably protects sensitive products such as cosmetics or drugs from heat.

In the entrance area LED luminaires give customers a friendly welcome, remove any inhibitions and invite them to enter the pharmacy. LED technology enables the products on the shelves to be showcased in a bright light. In combination with the green mirrored ceiling, the accentuation of certain areas with light creates an attractive and spacious atmosphere. What's more, the high illuminance in the checkout area improves concentration and enables staff to work without making mistakes. The OTC products presented on the rear wall of the showroom are also showcased in a bright light and attract attention as soon as customers enter the pharmacy.

Logo: BÄRO GmbH & Co. KG

BÄRO GmbH & Co. KG

Wolfstall 54-56
42799 Leichlingen

related articles:

popular articles:

Thumbnail-Photo: News and novelties from ELEKTRA
28.10.2019   #lighting systems #lighting concepts

News and novelties from ELEKTRA

Sicam 2019: review

The Sicam in October always is big challenge to exhibitors to present news and new products in the Interzum year after only 5 months. At ELEKTRA, this was mastered with flying colours. The prototypes of the Interzum have been brought to series ...

Thumbnail-Photo: New, robust LED extends the day
29.07.2019   #lighting systems #led technology

New, robust LED extends the day

A high-power Osram LED provides long lifetime, brightness and efficiency values in flashlights and work lamps

If the evening walk is a little longer than expected, or if the day's goal set on the construction site, such as building a new shop, has not yet been reached, the setting sun can become a problem.Flashlights and work lamps improve safety for ...

Thumbnail-Photo: ELEKTRA - more than just LED
13.09.2019   #lighting systems #lighting concepts

ELEKTRA - more than just LED

Development partner and system supplier for plastics, LED and electrical engineering

Known in the kitchen and furniture industry as a manufacturer of furniture luminaires, on closer inspection, ELEKTRA quickly moves into a different light: ELEKTRA means much more than just LED! It quickly becomes clear that the development and ...

Thumbnail-Photo: A POS system unlike any other – thanks to light staging...
14.10.2019   #lighting systems #decorative lighting

A POS system unlike any other – thanks to light staging

"Personalization a mega trend in lighting systems“

Light does much more than simply illuminate a space. There is a near endless number of uses for lighting concepts, especially in brick-and-mortar retail. Boris Niessing, General Manager Marketing and Sales at ELEKTRA since September 2018 talks ...


Werkstraße 7
32130 Enger