Company News • 05.03.2015

Better light and a 40 percent energy saving

The unique LED luminaire Navo from Ansorg at Booths new supermarket in Barrowford

Booths in Barrowford produces an energy consumption of only just five watts per...
Booths in Barrowford produces an energy consumption of only just five watts per square metre.
Source: E.H. Booth & Co. Ltd., Preston

In early December the 30th supermarket of the rapidly growing food chain Booths opened in Barrowford, Lancashire. During a visit to Euroshop in March 2014 Graham Booth, one the fifth generation of this family concern, saw the Navo demonstration, and was so impressed he asked for a trial to be carried out at one of their locations.

Booths pride themselves on selling high quality food and drink. The powerful, homogeneous lighting from Navo allows the merchandise to be displayed perfectly. Using a warm light temperature of 3000k in the wine and beer areas creates cosy atmosphere. Using a light temperature of 4000k for the general lighting makes product identification easy whilst maintaining the unique ambiance required by Booths.

Ansorg was primarily responsible for the lighting in the aisle areas and over the deep-freezers. Here the novel LED luminaire Navo specialist aisle light fittings were track-mounted to give powerful, homogeneous light, evenly illuminating the products rather than the floor. Instead of monotonous aisle lighting provided by strip light, Navo brings dynamism into the aisles and brilliance onto the goods. Nevertheless a uniformly high brightness is achieved along the shelves. The special reflector geometry additionally bestows glare-free lighting and visual comfort on the customers.  

At Booths Navo also shows its whole range of variants. In the aisle areas the double directional washer is used. This produces light radiating out in both directions onto the shelves. In the perimeter areas the single-sided spotlight provides an even wash to signage and merchandise.

Booths in Barrowford produces an energy consumption of only just five watts per square metre. Phil Greenway of Greenway Electrical who has worked with Booths for many years said, ‘Following an initial trial area we illuminated the new store at Barrowford and were extremely pleased with the evenness of the light which really highlights the range and is ideal for the customers. Plus the major energy saving of 40% was very welcome’.

Source: Ansorg GmbH

Supplier
Logo: Ansorg GmbH

Ansorg GmbH

Pilgerstrasse 11
45473 Mülheim an der Ruhr
Germany

related articles:

popular articles:

Thumbnail-Photo: Individual control of light colour and brightness...
10.12.2019   #led technology #led lighting

Individual control of light colour and brightness

Designed and controllable for you: LD 8004-78

Adjust this spot to your individual requirements at any time by controlling the light colour and brightness. Suitable control elements are also available from Elektra. ...

Thumbnail-Photo: Modern lighting management ensures the perfect atmosphere...
16.12.2019   #led technology #led lighting

Modern lighting management ensures the perfect atmosphere

Smart lighting solutions from ELEKTRA

Switches, sensors, radio remote controls and Bluetooth are becoming increasingly sophisticated and are now being supplemented by language assistants. ...

Thumbnail-Photo: Minimalist design and perfect illumination
12.12.2019   #led technology #led lighting

Minimalist design and perfect illumination

4mm wide LED strips ensure the perfect combination of light quality and design

The minimalist overall appearance of the luminaire is supported by the just 4mm wide LED strip. This is used in a recessed beam angle and thus provides glare-free light. ...

Thumbnail-Photo: Whether you want to electrify your shelves in the living room or at the...
09.12.2019   #led technology #led lighting

Whether you want to electrify your shelves in the living room or at the point of sale...

...with the ELEKTRA conductor systems you have unlimited possibilities.

Special products require special attention. Perfect light with ELEKTRA lighting and electrification systems is the solution. ...

Thumbnail-Photo: Individual LED lights for shops, furniture and objects...
05.12.2019   #led technology #led lighting

Individual LED lights for shops, furniture and objects

Starting with quantities of 1: Configure online now!

What type of light? Which type of LED? What type of cover? Which accessories? Which lighting fits best into your shop planning?With the new online offer for the configuration of individual luminaires, ELEKTRA can now provide the answer. The solution ...

Thumbnail-Photo: A POS system unlike any other – thanks to light staging...
14.10.2019   #lighting systems #decorative lighting

A POS system unlike any other – thanks to light staging

"Personalization a mega trend in lighting systems“

Light does much more than simply illuminate a space. There is a near endless number of uses for lighting concepts, especially in brick-and-mortar retail. Boris Niessing, General Manager Marketing and Sales at ELEKTRA since September 2018 talks ...

Thumbnail-Photo: ELEKTRA - more than just LED
13.09.2019   #lighting systems #lighting concepts

ELEKTRA - more than just LED

Development partner and system supplier for plastics, LED and electrical engineering

Known in the kitchen and furniture industry as a manufacturer of furniture luminaires, on closer inspection, ELEKTRA quickly moves into a different light: ELEKTRA means much more than just LED! It quickly becomes clear that the development and ...

Thumbnail-Photo: Ideal replacement for the conventional T5 fluorescent luminaire...
13.12.2019   #led technology #led lighting

Ideal replacement for the conventional T5 fluorescent luminaire

The surface-mounted luminaire with SMD LED in four light colours and various lengths

With the dimensions of the old T5 fluorescent luminaires, it can be used perfectly in interior design and shop fitting, but also as a classic under-cabinet luminaire in kitchens, bathrooms and home furniture. It offers the perfect illumination for ...

Thumbnail-Photo: News and novelties from ELEKTRA
28.10.2019   #lighting systems #lighting concepts

News and novelties from ELEKTRA

Sicam 2019: review

The Sicam in October always is big challenge to exhibitors to present news and new products in the Interzum year after only 5 months. At ELEKTRA, this was mastered with flying colours. The prototypes of the Interzum have been brought to series ...

Thumbnail-Photo: Our mini plug system is patented
06.12.2019   #led technology #led lighting

Our mini plug system is patented

Renowned for safe and reliable performance

The unique mini plug system makes the installation of lights, transformers etc. unbeatably easy! Due to the minimal bore diameter of only 8 millimeters for the passage of the plugs through furniture parts, an installation can be carried out in a ...

Supplier

ELEKTRA GmbH
ELEKTRA GmbH
Werkstraße 7
32130 Enger