The company currently distributes kitchens to more than 370 showrooms all over the world, including Europe, the United Kingdom, the U.S.A., the Middle East, India, Australia, South Africa and, in particular, Asia, and it has even more ambitious plans for growth. The Hong Kong and Singapore showrooms opened in June.
The one in Hong Kong, realized in partnership with Chest Apply, covers an area of 350 m2 and is strategically located in the Harbour Centre in the Wanchai North Business district. Inside, the space is dedicated to showcasing the Genius Loci, Artematica, Riciclantica and Forma Mentis kitchens. There is also a pleasant living room area adjacent to an “experiential” zone dedicated to planning.
The new Valcucine Singapore showroom in partnership with RobertoDesign is located in Clemenceau Av., a famous avenue adjacent to the very central Orchard Road. The kitchen showcased here is Artematica in glass, in the island and tower unit versions with the ergonomic New Logica System equipped back panel, and in the Invitrum glass base unit installation in the shop window. An elegant version of the SineTempore kitchen with precious inlays produced by the work of Italian artisans furnishes the intermediate floor. A meeting room furnished with products by Driade, a long-standing Italian company which, just like Valcucine, belongs to ItalianCreationGroup, flanks this 250m2 showroom.
In both showrooms are showcased even the iconic furniture of the Driade collection: in Hong Kong, the Frate table by Enzo Mari and the Lagò chairs in leather by Philippe Starck; in Singapore, the Didymos table by Antonia Astori and the Cugino table by Enzo Mari, the Nemo chair by Fabio Novembre and the Lou Reed chair by Philippe Starck as well as the Mingx stools by Konstantin Grcic.
The opening of these showrooms feature a show cooking event starring Stefano Core, Ceo of ItalianCreationGroup and of Valcucine, and an Italian celebrity chefs. The layout focuses on four kitchens which will cook up four different dishes, each representing one of the following categories of customers targeted by Valcucine: the gourmet, the traditionalist, the health addict and the experimenter.
