New digital customer experience on the sales floor

The dynamics of digital change and the fast pace of customer expectations are increasing the need for connected commerce approaches in retail. As the boundaries between stationary and digital sales worlds blur, seamless interaction between channels becomes an increasingly important success factor. Significant added value is created by interactive touchpoints in the shop that enhance the experience and optimise service at the same time. The Dortmund-based software company REMIRA therefore offers an advanced omnichannel concept with its partner digimago, the provider of digital signage solutions. This combines interactive screens and RFID solutions with the features of the REMIRA INSTORE app for digital store processes. The result is a fully connected customer journey that brings enormous benefits to both customers and retailers.

During the shopping process, digital messages about products are played on large touch displays that adapt to current trends, the weather or stock levels in real time. The digimago solution is also linked to the REMIRA RETAIL merchandise management solution and can access all product data, prices and availability. As a central omnichannel hub, the REMIRA COMMERCE Cloud acts as a PIM system and enriches the product data. If customers like a product as they pass by, they can "like" it on the display and make use of additional services. They can call up additional details, scan the item with their smartphone using a QR code, add it to their online shopping basket and have it delivered to their home, if they wish - without the hassle of carrying bags. Alternatively, the checkout can also be completed online or an employee can be asked for advice. The employee receives a notification via the REMIRA INSTORE app and can see directly on their smartphone or tablet which product they are interested in. The customer benefits from an optimised service and there is no need to search for an available employee.

Meanwhile, info screens with RFID product recognition provide a completely new advisory experience: customers can place any store item on the sensor surface and the display will show the corresponding information and images. This is because the digimago solution recognises the RFID label and automatically retrieves the required item data from the REMIRA COMMERCE Cloud. The customer now has the choice of calling a product advisor, paying for the item directly at the checkout or completing the purchase online: To do this, the products can be transferred via QR code to the online shop profile on the smartphone, where various checkout methods are available. This means that no separate customer app is required and the processes are all seamlessly connected.