Interview • 01.06.2012

Vending machines at the railway station:”Around-the-clock at attractive prices“

Interview with Michael Greschniok, Press Officer for Deutsche Bahn AG (German Railways), Department Passenger Stations

Vending machine: Snacks and soft drinks at the railroad platform. © Schellbach...
Vending machine: Snacks and soft drinks at the railroad platform. © Schellbach

German Railways (DB) has 5,700 passenger stations. With 3,500 vending machines, it is the most important German partner for operators of snack and soda vending machines. At the large railway stations, they complement the product range of stores – even after closing time. German Railways asks the operators to also equip smaller railway stations that do not have a shop, with vending machines.


What significance do vending machines have for snacks, drinks or photos at your railway stations?

The vending machines provide merchandise and services around-the-clock at attractive prices and of high quality. In doing so, they ideally complement the range of products at the railway station. Currently, around 3,500 snack and soda vending machines as well as about 500 photo booths are being operated in our transport depots.

You issue an invitation to tender for vending machines on a regular basis. What requirements do the operators have to fulfill?

The operators should be able to manage the railway challenge with all its facets. This includes a very good credit rating for example, the willingness to install modern vending machines including further development of technology – for instance banknote acceptors or the changeover to cashless payment options – the continued availability of all items in service and quick repairing of defects. The size of the railway station is of lesser importance, what is crucial is the potential at the respective location.

How do you calculate operating leases? Is there a commission?

We charge a minimum operating lease with commission.

How has the reliability of vending machines developed from your point of view?

Thanks to the cooperative and dedicated operators, the use of modern equipment as well as the adherence to corresponding regulations in the contracts, there is a very good standard in terms of reliability, so that travelers and visitors to railway stations come across an excellent supply situation.

Which products are best sellers at the railway station vending machines?

There is no difference to other vending machines. Customers clearly favor well-known brand-name products.

Do you influence the product range?

Only in exceptional cases.

You are testing a pizza vending machine in Frankfurt. Are there early results already?

The vending machine is being highly accepted and customers are satisfied. In addition, it also caught the attention of the local media.
 

How is vandalism generally developing at railway stations, at ticket vending machines and at vending machines?

Unfortunately, vandalism also happens at railway stations. However, the operators are generally well prepared for this and protect their equipment with corresponding measures.

Interview by René Schellbach, iXtenso.com


 

related articles:

popular articles:

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Cash management made easy?
28.02.2024   #retail #Tech in Retail

Cash management made easy?

Interview with APG

Cash is the lifeblood of retailing and has to be managed. The payment solutions company APG shows a portfolio of possibilities – 'seamless' is a key priority here. ...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: Precise pricing and well-stocked shelves
29.02.2024   #retail #digitization

Precise pricing and well-stocked shelves

Interview with Hanshow Technology

Have you heard of green digitalization and how important it has become? Hanshow gives you an insight into the possibilities of modern ESL innovations – colorful and sustainable. At EuroCIS, the company explains the benefits for retailers. ...

Thumbnail-Photo: Simple integration of POS-systems
28.02.2024   #retail #Tech in Retail

Simple integration of POS-systems

Interview with Star Micronics

Receipt, label and kiosk printing, POS systems for tablets and cloud-based – Star Micronics Europe Ltd. offers flexible and innovative POS solutions for the retail and hospitality sectors. ...

Thumbnail-Photo: Accurate and frictionless user experience
27.02.2024   #retail #Tech in Retail

Accurate and frictionless user experience

Interview with Toshiba

For Toshiba, the focus is on the customers. To make their shopping experience as pleasant and smooth as possible, the company is driving forward the development of computer vision, machine learning and AI. ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Leaving a good impression on the customer
28.02.2024   #retail #Tech in Retail

Leaving a good impression on the customer

Interview with Extenda Retail

For retailers, the checkout is the most important part of the customer journey. Because this is where customers decide whether they come back or go to the competition next time. Mohit Paul, CCO of Extenda Retail, explains what a seamless and ...

Thumbnail-Photo: Sustainable printers for mindful consumers
28.02.2024   #retail #Tech in Retail

Sustainable printers for mindful consumers

Interview with Bixolon

Bixolon has noticed a change in consumer behavior and is responding accordingly. Sustainability is more important than ever before. As a result, the company has developed new POS printers and printing processes. ...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...