Company News • 31.01.2011
Centre d'ambiance at EuroShop 2011, Düsseldorf
Global scientific research clearly shows the importance of our five senses as marketing instrument at the point of sale. Odours and fragrances interact directly with our feelings, tones and melodies set the pace and create identity, and positive haptic experiences provide confidence. Each of our senses evokes a different reaction. But the final result is an interplay of all senses which – at best – clearly increase the wellbeing of the final customer.
Centre d’Ambiance is a team of sense specialists.
Olfactory sense – Air Creative AG
For 17 years now Air Creative AG in Wangen an der Aare in Switzerland have been the first address when it comes to our sense of smell (olfactory sense) and are market leader for aroma marketing and air refinement.
Founder and general manager Beat Grossenbacher »sensed« the possibilities and the great potential of multi-sensoric communication and set up Centre d’Ambiance to pool knowledge and competences, to put theory into practice and help people experience multi-sensoric communication.
Acoustics – audio consulting group and SONUS
audio consulting group is a consultant company for strategic acoustic brand management. For realisation and implementation audio consulting group engage the world’s best creative talents for sound design, music and language. They also have a close relation to psychological, sociological and musicological departments of universities and research institutes (also Fraunhofer) all over the world. Thus the latest research results flow directly into the work for the customers. audio consulting group were founded in 2001 and operate offices in Hamburg, London and New York.
SONUS develop, produce and distribute electro-acoustic products and systems whose sound quality and user-friendliness have set standards for 20 years. All loudspeaker products are manufactured in their own fabrication hall and made of components ‘made in Europe’ in best manufacture tradition and allow an harmonic integration into new or existing architecture and infrastructure. So audio branding in the sense of high-quality acoustic staging of rooms only becomes possible.
Optics – Insta Elektro GmbH
Since LED lighting of Insta Elektro GmbH appeals to the dominant visual sense, it plays a supporting and also inspiring role. With the vast product programme, skilfully controlled LED luminaires and the know-how of numerous projects, Insta master the complete spectrum to contribute individual and high-quality lighting solutions to Centre d’Ambiance.
Haptics
Surface feel (haptics) is a special challenge here, for it is still a dark horse in marketing. In Centre d’Ambiance we will give you information on this field of competence.
The stage
The presentation system addcube serves as stage for the multi-sensoric dialogue at the Point of Contact. It offers room for installing the hardware of all partners of Centre d´Ambiance. The modular system developed by the trademark agency ID4 can be adapted to the requirements of each trading partner and each trademark presentation.
Centre d’Ambiance is experience. Visit it in hall 14, stand F03 at EuroShop 2011 in Düsseldorf and discover in a unique atmosphere what it means to present oneself as multi-sensoric company.
Target of Centre d’Ambiance is to show the visitors the possibilities and the effects of multi-sensoric communication by means of practical examples, and how the different senses interact. It shows how a company can present itself towards the customers and consumers with multi-sensoric means, thus creating an environment that arouses well-being, confidence and emotions. The competence of Centre d’Ambiance of combining all senses and of matching them perfectly to one another is a real advantage on the market.
channels: POS marketing, marketing planing, in-store marketing, scent marketing
