Images • 31.08.2017

What shop design can look like: the Lego flagship store in Berlin

So many bricks: The Lego Store in Berlin was newly opened and is now the only flagship store in Germany.

There are twelve of them all over the world. The store design required a little more patience than is the case with other stores.

The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not too ornate. The store design is shaped by giant Lego figures and buildings. Nearly 950,000 Lego bricks were used to build the models in the store!

Lego Flagshipstore Berlin
Source: Lego GmbH

The City of Berlin is unmistakably at the center of the store concept: visitors get to experience the city’s most famous landmark – the Brandenburg Gate – in miniature format. A Trabant (affectionately called Trabbi) also seems to break through the wall. Incidentally, the giant sea serpent Brickley graces all of the Lego stores worldwide. In Berlin, it boasts 81,463 bricks and winds through the different store levels.

Flagshipstore Berlin Legobauteile
Source: Lego GmbH

Graffiti and images of the city’s heraldic animal and symbol, the Berlin Bear and the Berlin Wall adorn the walls – inspired by the city’s street art scene. The famous graffiti of the East German Trabant on the Berlin Wall was recreated with 239,124 bricks on a scale of 1:1. The Brandenburg Gate actually required 521,405 bricks and took more than 2,400 hours to build.

Photo
Source: Lego GmbH

A seemingly endless number of colorful bricks in different sizes can also be found in transparent spherical containers at Europe’s largest ”Pick & Build“ wall. This is where customers can get creative with their Lego bricks. The wall is also very effective as a design element. Digital elements are also part of the fun: at the “Minifigure-Me-Scanner“, visitors can use a digital screen to see what they might look like as a Lego minifigure.

Ein Drachenkopf aus Legosteinen gebaut hängt an der Decke...
Source: Lego GmbH

Next to the standard Lego boxes with the building sets, the store also features many areas where customers can build and then purchase their own individual figures. Plus there are themed sections right in the store where visitors can create things at separate locations.

Photo
Source: Lego GmbH

During the official opening ceremony, Christian Pau, Senior Sales Director Europe Central at Lego GmbH said, “The Lego Group wants to inspire children and adults – with both our products and special moments right in our Lego stores. Here we offer individual and unique shopping and building experiences. Our goal is to present both our little and big fans and visitors with the widest range of products possible that promotes creativity, stimulates their imagination and is simply a lot of fun.“

three men opening the store
Source: Lego GmbH
Advertisement
Author: Natascha Mörs, iXtenso

related articles:

popular articles:

Thumbnail: Photo: Diamond Center Jewelers: New location in Fayetteville...

News • 06.06.2017

Diamond Center Jewelers: New location in Fayetteville

Preferred Jewelers International Member expands from Fort Smith, Arkansas into the Fayetteville Market.

Thumbnail: Photo: Spotlight on innovation: technological eye candy in the halls...

EuroShop 2017 • 29.03.2017

Spotlight on innovation: technological eye candy in the halls

Highlights shown in our photo gallery

Thumbnail: Photo: My Bizerba: Solution portfolio for all kinds of needs...

Company News • 04.05.2017

My Bizerba: Solution portfolio for all kinds of needs

Germany is not a service wasteland

Thumbnail: Photo: QUAD GmbH experiences a successful performance at EuroShop 2017...

Company News • 19.04.2017

QUAD GmbH experiences a successful performance at EuroShop 2017

Consulting + POS Distribution

Thumbnail: Photo: APG Cash Drawer hires Director of SMARTtill Technology Sales...

Personal Announcements • 07.06.2017

APG Cash Drawer hires Director of SMARTtill Technology Sales

Global cash management solution manufacturer accelerates SMARTtill technology sales activity with new hire

Thumbnail: Photo: Stephanie Cohen Home: A new luxury flagship superstore...

News • 17.07.2017

Stephanie Cohen Home: A new luxury flagship superstore

A 40,000 square foot high-end and innovative furniture store has opened up on the North Shore of Long Island

Thumbnail: Photo: Line array design speakers offer a high-quality sound...

Product • 04.07.2017

Line array design speakers offer a high-quality sound

Monacor presents a super slimline speaker system with the ETS-120SL/WS

Thumbnail: Photo: The smell of barbecue is in the air

Multisensory effects at the POS • 24.03.2017

The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

Thumbnail: Photo: At first sight: Bizerba SliceCheck for visual inspections of sliced...

Company News • 08.05.2017

At first sight: Bizerba SliceCheck for visual inspections of sliced products

100 percent inspection before packaging

Thumbnail: Photo: Skilken Gold sells six Walmart neighborhood markets for 78 Million...

Company News • 19.07.2017

Skilken Gold sells six Walmart neighborhood markets for 78 Million dollars

National retail developer is the first in the country to build and sell Walmart Neighborhood Market's newest store prototype

Supplier

QUAD GmbH
QUAD GmbH
Windmüllerstraße 30
59557 Lippstadt
Bizerba GmbH & Co. KG
Bizerba GmbH & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen
tesa SE
tesa SE
Hugo-Kirchberg-Straße 1
22848 Norderstedt
APG Cash Drawer
APG Cash Drawer
5250 Industrial Blvd NE
55421 Minneapolis