Images • 31.08.2017

What shop design can look like: the Lego flagship store in Berlin

So many bricks: The Lego Store in Berlin was newly opened and is now the only flagship store in Germany.

There are twelve of them all over the world. The store design required a little more patience than is the case with other stores.

The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not too ornate. The store design is shaped by giant Lego figures and buildings. Nearly 950,000 Lego bricks were used to build the models in the store!

Lego Flagshipstore Berlin
Source: Lego GmbH

The City of Berlin is unmistakably at the center of the store concept: visitors get to experience the city’s most famous landmark – the Brandenburg Gate – in miniature format. A Trabant (affectionately called Trabbi) also seems to break through the wall. Incidentally, the giant sea serpent Brickley graces all of the Lego stores worldwide. In Berlin, it boasts 81,463 bricks and winds through the different store levels.

Flagshipstore Berlin Legobauteile
Source: Lego GmbH

Graffiti and images of the city’s heraldic animal and symbol, the Berlin Bear and the Berlin Wall adorn the walls – inspired by the city’s street art scene. The famous graffiti of the East German Trabant on the Berlin Wall was recreated with 239,124 bricks on a scale of 1:1. The Brandenburg Gate actually required 521,405 bricks and took more than 2,400 hours to build.

Photo
Source: Lego GmbH

A seemingly endless number of colorful bricks in different sizes can also be found in transparent spherical containers at Europe’s largest ”Pick & Build“ wall. This is where customers can get creative with their Lego bricks. The wall is also very effective as a design element. Digital elements are also part of the fun: at the “Minifigure-Me-Scanner“, visitors can use a digital screen to see what they might look like as a Lego minifigure.

Ein Drachenkopf aus Legosteinen gebaut hängt an der Decke...
Source: Lego GmbH

Next to the standard Lego boxes with the building sets, the store also features many areas where customers can build and then purchase their own individual figures. Plus there are themed sections right in the store where visitors can create things at separate locations.

Photo
Source: Lego GmbH

During the official opening ceremony, Christian Pau, Senior Sales Director Europe Central at Lego GmbH said, “The Lego Group wants to inspire children and adults – with both our products and special moments right in our Lego stores. Here we offer individual and unique shopping and building experiences. Our goal is to present both our little and big fans and visitors with the widest range of products possible that promotes creativity, stimulates their imagination and is simply a lot of fun.“

three men opening the store
Source: Lego GmbH
Author: Natascha Mörs, iXtenso

related articles:

popular articles:

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
16.11.2023   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make your customers feel cozy - just like in front of the fireplace

What looks good in the living room can also set the scene in a store, right? Accessories with a stainless steel look are very trendy at the moment. Metal is given a rust effect for this. ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
16.11.2023   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
16.11.2023   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Creating winter wonderlands and delighting customers

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
16.11.2023   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: Let it shine: Tips for Christmas decorations, part 3...
16.11.2023   #LED lighting #lights

Let it shine: Tips for Christmas decorations, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
16.11.2023   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

It doesn't always have to be bought, you can also make it yourself

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
16.11.2023   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

It doesn't always have to be the classic green evergreen!

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...