Images • 31.08.2017

What shop design can look like: the Lego flagship store in Berlin

So many bricks: The Lego Store in Berlin was newly opened and is now the only flagship store in Germany.

There are twelve of them all over the world. The store design required a little more patience than is the case with other stores.

The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not too ornate. The store design is shaped by giant Lego figures and buildings. Nearly 950,000 Lego bricks were used to build the models in the store!

Lego Flagshipstore Berlin
Source: Lego GmbH

The City of Berlin is unmistakably at the center of the store concept: visitors get to experience the city’s most famous landmark – the Brandenburg Gate – in miniature format. A Trabant (affectionately called Trabbi) also seems to break through the wall. Incidentally, the giant sea serpent Brickley graces all of the Lego stores worldwide. In Berlin, it boasts 81,463 bricks and winds through the different store levels.

Flagshipstore Berlin Legobauteile
Source: Lego GmbH

Graffiti and images of the city’s heraldic animal and symbol, the Berlin Bear and the Berlin Wall adorn the walls – inspired by the city’s street art scene. The famous graffiti of the East German Trabant on the Berlin Wall was recreated with 239,124 bricks on a scale of 1:1. The Brandenburg Gate actually required 521,405 bricks and took more than 2,400 hours to build.

Photo
Source: Lego GmbH

A seemingly endless number of colorful bricks in different sizes can also be found in transparent spherical containers at Europe’s largest ”Pick & Build“ wall. This is where customers can get creative with their Lego bricks. The wall is also very effective as a design element. Digital elements are also part of the fun: at the “Minifigure-Me-Scanner“, visitors can use a digital screen to see what they might look like as a Lego minifigure.

Ein Drachenkopf aus Legosteinen gebaut hängt an der Decke...
Source: Lego GmbH

Next to the standard Lego boxes with the building sets, the store also features many areas where customers can build and then purchase their own individual figures. Plus there are themed sections right in the store where visitors can create things at separate locations.

Photo
Source: Lego GmbH

During the official opening ceremony, Christian Pau, Senior Sales Director Europe Central at Lego GmbH said, “The Lego Group wants to inspire children and adults – with both our products and special moments right in our Lego stores. Here we offer individual and unique shopping and building experiences. Our goal is to present both our little and big fans and visitors with the widest range of products possible that promotes creativity, stimulates their imagination and is simply a lot of fun.“

three men opening the store
Source: Lego GmbH
Advertisement
Author: Natascha Mörs, iXtenso

related articles:

popular articles:

Thumbnail: Photo: What shop design can look like: Angermaier Trachten in Munich...

Images • 25.09.2017

What shop design can look like: Angermaier Trachten in Munich

Dirndls and Lederhosen in an attractive setting

Thumbnail: Photo: Recipients of the 2017 Canadian Shopping Centre Awards...

ICSC • 11.10.2017

Recipients of the 2017 Canadian Shopping Centre Awards

Canada’s most innovative shopping centers for outstanding achievement across marketing, development and design, and retail store design categories

Thumbnail: Photo: Official PGA TOUR stop tees up APG Cash Drawer for the third year...

Company News • 18.07.2017

Official PGA TOUR stop tees up APG Cash Drawer for the third year

Golf Tournament Patrons experience streamlined checkout with Point-Of-Sale solutions provided by APG and BlueStar

Thumbnail: Photo: Work efficiency: “Ergonomics is at work if employees are happy.“...

Workplace design • 25.10.2017

Work efficiency: “Ergonomics is at work if employees are happy.“

The economic and health benefits of ergonomics in the retail sector

Thumbnail: Photo: ASICS hits the ground running with its new global retail concept store...

News • 31.07.2017

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

Thumbnail: Photo: ASICS hits the ground running with its new global retail concept store...

News • 04.09.2017

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

Thumbnail: Photo: Eddie Bauer Outdoor Outfitter: First Shop-in-Shop in Cologne’s...

Opening • 23.10.2017

Eddie Bauer Outdoor Outfitter: First Shop-in-Shop in Cologne’s Globetrotter Store

Interview with Bernd Niemeyer, Chief Marketing Officer for Eddie Bauer Germany

Thumbnail: Photo: Arket opens its first store in Germany

News • 18.10.2017

Arket opens its first store in Germany

Store occupies space of approximately 1,000 square metres

Thumbnail: Photo: Reliable foreign-body detection with Bizerba’s INTUITY metal-detection...

Company News • 10.11.2017

Reliable foreign-body detection with Bizerba’s INTUITY metal-detection coil

Detecting metallic contaminants in products or bulk goods

Thumbnail: Photo: Pottery Barn with redesigned store in Seattle...

News • 27.07.2017

Pottery Barn with redesigned store in Seattle

New Concept Store at University Village reopened with fall collection and exclusive vintage finds

Supplier

Bizerba GmbH & Co. KG
Bizerba GmbH & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen
APG Cash Drawer
APG Cash Drawer
5250 Industrial Blvd NE
55421 Minneapolis