Keyword: brand management

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...

Business meets future • 11.09.2017

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: What shop design can look like: the Lego flagship store in Berlin...

Images • 31.08.2017

What shop design can look like: the Lego flagship store in Berlin

So many bricks: The Lego Store in Berlin was newly opened and is now the only flagship store in Germany.

There are twelve of them all over the world. The store design required a little more patience than is the case with other stores. The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not ...

Thumbnail-Photo: Skilken Gold sells six Walmart neighborhood markets for 78 Million...

Company News • 19.07.2017

Skilken Gold sells six Walmart neighborhood markets for 78 Million dollars

National retail developer is the first in the country to build and sell Walmart Neighborhood Market's newest store prototype

Skilken|Gold, a national retail developer, today announced that they sold six Walmart Neighborhood Market grocery stores to The Hampshire Companies and their South Korean partner. The properties were sold for $78 million. The six properties, all ...

Thumbnail-Photo: First-ever marketplace for content studios

News • 03.07.2017

First-ever marketplace for content studios

IAB to showcase publishers’ powerful brand storytelling capabilities

The Interactive Advertising Bureau (IAB) today announced the launch of a first-of-its kind marketplace for publishers’ content studios, to showcase the wealth of ways these dynamic creative powerhouses apply their storytelling expertise to ...

Thumbnail-Photo: Spar Netherlands renovates stores throughout the country to reflect new...

News • 28.04.2017

Spar Netherlands renovates stores throughout the country to reflect new design style

Initiative is aimed at building an even stronger brand

Spar Netherlands enjoyed a very successful year in 2016, with the company achieving good sales results. This year, working jointly with Spar independent retailers and suppliers, Spar Netherlands is rolling out a number of initiatives aimed at ...

Thumbnail-Photo: retail trends 2017

epaper • 17.02.2017

retail trends 2017

The Magazine for retailers with the focus on trends in retail technology and design.

Here you will find the epaper. ...

Thumbnail-Photo: Social Media is important, face-to-face interaction is even more...

Trade fair appearance • 09.01.2017

Social Media is important, face-to-face interaction is even more essential

Interview with Jan Kalbfleisch, Managing Director FAMAB Association for Direct Business Communication

At the EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major ...

Thumbnail-Photo: Study on private label success, new marketing challenges and...

News • 06.10.2016

Study on private label success, new marketing challenges and opportunities

Trace One collected twelve truths about private label success

Trace One, the global leader in private label management software, today released a special report titled, “12 Truths about Private Label Success: Marketing Challenges and Opportunities.” The report includes findings from a recent Trace ...

Thumbnail-Photo: SPAR Group expands into Brazil

Company News • 22.09.2016

SPAR Group expands into Brazil

With acquisition of New Momentum in-store companies

SPAR Group, a leading global supplier of merchandising and other retail services, announced that it has taken a majority position in a newly created joint venture corporation acquiring ownership from The Interpublic Group (“IPG”) in ...

Thumbnail-Photo: On a global scale: Identify key strengths and critical opportunities...

Report • 01.09.2016

On a global scale: Identify key strengths and critical opportunities

The Global GfK/NPD Brand Report, provides the highest amount of global point-of-sale (POS) coverage available for technology and home industries on the market

The Global GfK/NPD Brand Report, a single repository of category data across countries covered by both NPD and GfK, aligns brand names, key attributes, and attribute values with a powerful front-end interface that highlights key strengths and market ...

Thumbnail-Photo: Label management software: Trace One announces new leadership...

Personal Announcements • 01.09.2016

Label management software: Trace One announces new leadership

Trace One announced the appointment of Christophe Vanackère as CEO and Michael Cohen as Chief Technology Officer

Trace One, the global leader in private label management software, today announced the appointment of Christophe Vanackère as CEO and Michael Cohen as Chief Technology Officer (CTO). The new leadership follows the acquisition of Trace One ...

Thumbnail-Photo: Brand appearance: building customer loyalty with relevant topics...

Interview • 27.07.2016

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand ...

Thumbnail-Photo: ”The POS is not rocket science“ – emotional design for Astra...

Brand design • 24.06.2016

”The POS is not rocket science“ – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s Edeka

Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his ...

Thumbnail-Photo: Just try it: What brick-and-mortar stores do better than online retailers...

Report • 27.10.2015

Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...

Thumbnail-Photo: Golden POS-Marketing: Tasting wine with all senses...

Report • 12.10.2015

Golden POS-Marketing: Tasting wine with all senses

The POSMA Awards 2015 with successful marketing concepts

Tasting wine in a different way: With the aim to enhance the popularity of the brand „Barefoot“ a promotion agency in Hamburg, Germany developed a special promotion concept which is quite different from usual food tastings. It ...

Thumbnail-Photo: The store windows are our calling card

Interview • 27.03.2015

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

Company News • 14.05.2014

Punchtab study reveals Millennial purchase drivers for fashion brands

PunchTab, the leading omni-channel engagement and insights platform, released a new study on Millennial purchase behavior among fashion brands and retailers. More than 1,200 Millennials participated in the study, which reveals the key buying drivers ...

Thumbnail-Photo: Windo® poster displays

Product • 29.10.2009

Windo® poster displays

In-store advertising

Influenced by radio, television, print and Internet, your customer enters the store ready to buy, only to be overwhelmed by the countless number of products. For this reason, in-store advertising is becoming increasingly critical to the marketing ...

Supplier

LIGANOVA . The BrandRetail Company
LIGANOVA . The BrandRetail Company
Herdweg 59
70174 Stuttgart
Microsoft Deutschland GmbH
Microsoft Deutschland GmbH
Konrad-Zuse-Str. 1
85716 Unterschleißheim
ChannelAdvisor
ChannelAdvisor
Oranienburger Str. 87
10178 Berlin
Manthan Systems Limited
Manthan Systems Limited
Mabledon Place, Bloomsbury
WC1H 9BB London
Lightpower GmbH
Lightpower GmbH
An der Talle 24-28
33102 Paderborn
decor metall GmbH
decor metall GmbH
Benzstraße 1
32108 Bad Salzuflen
TOSHIBA TEC Europe Retail Information Systems S.A.
TOSHIBA TEC Europe Retail Information Systems S.A.
Europark Fichtenhain B 15
47807 Krefeld
EHI Retail Institute
EHI Retail Institute
Spichernstraße 55
50672 Köln
FWI bv
FWI bv
Savannahweg 68
3542 AV Utrecht
Reed Exhibitions Deutschland GmbH
Reed Exhibitions Deutschland GmbH
Völklinger Str. 4
40219 Düsseldorf
LK Aktiengesellschaft
LK Aktiengesellschaft
Wilhelm-Beckmann-Str. 19
45307 Essen
iShopShape
iShopShape
Kinderhuissingel 4j
2013 AS Haarlem
Progress Software GmbH
Progress Software GmbH
Agrippinawerft 26
50678 Köln
E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln
METRO Cash & Carry Deutschland
METRO Cash & Carry Deutschland
Metro-Straße 8
40235 Düsseldorf
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Stibo Systems GmbH
Stibo Systems GmbH
Caffamacherreihe 8
20355 Hamburg
Institut für Handelsforschung (IfH)
Institut für Handelsforschung (IfH)
Dürener Str. 401b
50858 Köln