Company News • 03.08.2022

Rockler streamlines corporate to-store communication with Reflexis

Cloud-based task management solution improves planning and execution

The implementation of Zebra Technologies' Reflexis Real-Time Task Manager software solution has improved store communications and increased productivity through better task execution at U.S. retailer Rockler Woodworking and Hardware.

Rockler is a US-American chain which had big challenges around task management. This mainly stemmed from an overreliance on emails and PDFs for task delegation and assignment. The company began seeking a new, more advanced solution to help with task management. 

With the implementation of the Reflexis Real-Time Task Manager software solution, Rockler now has more streamlined communication between the company and branches throughout the organization. Task execution in the branches has improved and task completion is more transparent. More effective reporting supports regional managers.

Supplier
Logo: Reflexis Systems GmbH

Reflexis Systems GmbH

Kokkolastr. 5-7
40882 Ratingen
Germany
Logo: Zebra Technologies Europe Limited

Zebra Technologies Europe Limited

Mollsfeld 1
40670 Meerbusch
Germany
Facade of the retailer Rockler
Source: Rockler

Company growth needs improved task management

The history of Rockler Woodworking and Hardware began in 1954, when Norton Rockler started the Minnesota Woodworkers Supply Company in Minneapolis. Originally a mail-order business, the company had a big aspiration – to become the go-to resource for all things related to woodworking projects. Rockler now operates over 30 stores across the United States.

As the company grew, it realized it needed to improve its corporate-to-store communication and go-to-market strategy execution. The company had relied heavily on email and PDF documents to communicate tasks and projects such as promotions, product launches, seasonal campaigns, and more to stores.

This resulted in several challenges: 

  • Store managers spent too much time in the office sifting through emails, trying to determine what exactly corporate wanted done. 
  • Corporate and regional management lacked visibility into which store teams had read or completed tasks, and when. 
  • The company lacked a two-way feedback mechanism to identify opportunities for operational improvement. 

“We had the same challenges as big box retailers,” says Lori Larsen, Director of Retail Operations for the company. “Using email to communicate to our stores was very tedious. A one-week packet of information was a page PDF at times. Each packet would have action item after action item buried on page 5, 6, 7, 8, and so on. Our teams had to cut “and peck” for information, which is nothing but wasted time.”

A Rockler executive who had seen the benefits of Reflexis Task Manager™ at his previous company recommended Rockler look into the store execution solution.

Rockler implemented the cloud-based task management, store auditing, and mobility solution, going from project kickoff to rollout in all stores in just three weeks. “Implementing Reflexis was probably one of the fastest and easiest implementations I’ve ever gone through,” Larsen says. “The support team from Reflexis was amazing.”

Positive impacts Rockler saw post-implementation: 

  • Streamlined corporate to store communication

“Reflexis makes it easier for stores. They no longer have to look through 18 emails to find that one item. The search function is also a huge help for corporate and stores.”

  • Improved planning and execution

“The solution gives us total control over how communications go out and are assigned. Being able to select where the communication is going and being more concise really helped us out. The number of emails sent for clarification sake has diminished.” 

  • Task completion visibility

“We now have total visibility as to when people are executing. That’s something we never had prior to Reflexis. We now have accountability.” 

  • Continuous improvement

“We can also tell when we didn’t give stores enough time to complete a task. We learn from that and adjust. Reflexis helps us support our stores in their role. Stores execute better to achieve their sales and customer experience goals.”

  • Better reporting for regional managers

“Regional managers can now tell how fast and engaged stores are in task execution. It also gives regional managers visibility into opportunities to help with performance.”

Conclusion

“Implementing Reflexis has taken our customer experience to the next level,” Larsen concludes. “Consistency in execution of tasks leads to consistency in behavior on the floor. Store managers get out of the office and onto the sales floor where they can help, guide, and mentor.”

related articles:

popular articles:

Thumbnail-Photo: SALTO acquires Cognitec Systems
29.03.2022   #security #video surveillance

SALTO acquires Cognitec Systems

The manufacturer of electronic access control solutions invests in one of the world's most important providers of automatic facial recognition solutions.

In recent years, we have experienced extraordinary change and evolution in digital transformation globally. Entire industries have been reimagined and people now increasingly use digital means to work, live, learn, and be entertained. Digital ...

Thumbnail-Photo: Store Management: Smarter with Smartphone!
14.03.2022   #digitization #Tech in Retail

Store Management: Smarter with Smartphone!

EuroCIS from 31 May to 02 June 2022 in Düsseldorf

More and more retail companies are equipping their store personnel with mobile devices. The trend towards smartphones or smart mobile devices that function almost like smartphones will also be impressively reflected at EuroCIS, The Leading Trade ...

Thumbnail-Photo: Cash management with the experts from APG
01.06.2022   #Tech in Retail #cash management

Cash management with the experts from APG

Interview at EuroCIS 2022

Have classic cash drawers had their day? No way! Especially in a recession, they are more important than ever, because customers prefer to rely on cash rather than contactless payment. APG presents a variety of solutions for payment transactions ...

Thumbnail-Photo: Turn the watch with a twist of the wrist
23.05.2022   #e-commerce #Tech in Retail

Turn the watch with a twist of the wrist

Interview about gesture control in product viewing

The Berlin-based company Garamantis has equipped a luxury watch store in Hong Kong with gesture control for product viewing. The technology allows the valuable watches to be viewed from all sides without having to touch them - important aspects in ...

Thumbnail-Photo: An experimental shop of the future in London...
04.05.2022   #brick and mortar retail #retail

An experimental shop of the future in London

Selfridges looks to reinvent retail through its sustainability strategy 'Project Earth'

SUPERMARKET – an earth conscious shop of the future –  was unveiled by Selfridges at the start of April. Customers were able to explore a creative playground in The Corner Shop in Selfridges Oxford Street store where printing ...

Thumbnail-Photo: Key enabler for store transformation programme...
31.03.2022   #Tech in Retail #cash management

Key enabler for store transformation programme

Leading Northern Ireland convenience retailer The Henderson Group selects GLORY CASHINFINITY™ solutions

Glory, a global leader in retail cash automation solutions today announced that major Northern Ireland retailer The Henderson Group, has signed a significant new order with the company for both point of sale (POS) and back-office cash recycling ...

Thumbnail-Photo: Electronic shelf labels - electronically labeled...
15.03.2022   #digitization #coronavirus

Electronic shelf labels - electronically labeled

On the way to becoming a standard: Digital prices conquer the space

More and more retailers are trying out electronic shelf labels. Why? More speed in price changes and less manual work for staff are only two of the many reasons. EuroCIS, The Leading Trade Fair for Retail Technology, from 31 May - 02 June 2022 in ...

Thumbnail-Photo: More convenience and control at the checkout...
31.03.2022   #brick and mortar retail #mobile payment

More convenience and control at the checkout

With flexible self-service solutions from Toshiba, today as well as tomorrow customers have a choice when paying

The demands on retailers can change quickly. The last two years have shown that government regulations as well as customer expectations have made it necessary to constantly rethink and adapt store operations. ...

Thumbnail-Photo: Smart Retail Tech Expo 2022
09.03.2022   #retail #event

Smart Retail Tech Expo 2022

The UK’s leading show bringing digital innovation to the retail sector

Smart Retail Tech Expo 2022 brought together an unrivalled collection of exhibitors, speakers, judges, partners and visitors eager to get inspired from and share to the very best in the retail sphere. The 2nd and 3rd of March 2022 saw an ...

Thumbnail-Photo: ISE 2022 Retail Showcase
07.04.2022   #digital signage #event

ISE 2022 Retail Showcase

Explore the latest high tech digital tools to engage shoppers and drive sales

Running alongside the Digital Signage Avenue in Hall 6, the ISE Retail Showcase, sponsored by Econocom (Hall 6, Booth 6A200) will take visitors on a journey through the ultimate frictionless retail experience. Focused on usability and real-world ...

Supplier

GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
KNAPP Smart Solutions GmbH
KNAPP Smart Solutions GmbH
Uferstraße 10
45881 Gelsenkirchen
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
BIXOLON Europe GmbH
Tiefenbroicher Weg 35
40472 Düsseldorf
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
SES-imagotag SA
SES-imagotag SA
55 place Nelson Mandela
90000 Nanterre
shopreme gmbh
Brückenkopfgasse 1
8020 Graz