Company News • 09.09.2022

Globus Baumarkt started an ESL rollout with Delfi Technologies

New and exciting opportunities for optimising price adjustments

At the German DIY chain Globus Baumarkt, the dimensions are a lot bigger compared to many other stores, as there are over a million individual products in a DIY store. This means that thousands of price tags and articles have to be kept track of – a task that is both time and resource consuming for the many employees to maintain a reliable labelling quality.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
An electronic price tag in front of a shelf with drills in a hardware store;...
Source: Delfi Technologies

After a 6-month test phase, Globus Baumarkt decided to start the rollout in order to use the synergy effects gained in the pilot also in the other stores. Delfi Technologies delivers an electronic shelf label solution to optimise daily operations, pricing strategy, communication and ultimately increase sales.

Globus Baumarkt uses approximately 55,000 displays per shop in 7 different sizes ranging from 1.6 inches to 12.5 inches throughout the store. In addition, Delfi Technologies has supplied a variety of fixtures for the ESL’s, some of which have been developed specifically for Globus.

Electronic shelf labels are much more than just digital prices at Globus DIY

Before the introduction of ESL's, the DIY store used traditional paper labels in order to label their products. This meant that, on the one hand, a lot of paper was used and time was invested, as employees had to change the signs manually, and at the other hand, the information on the labels was only static and not particularly flexible.

“We decided to roll out with Delfi because the handling is very simple and user-friendly for the branches. In addition, Delfi supported us in the implementation of the entire templates, data connection and fastening. The Delfi Breece Mobile Assist solution is particularly characterised by the intuitive user guidance and the handling at the shelf” says Daniel Palmer, Bereichsleiter Organisation at Globus Baumarkt Koordination.

One hand holds a small electronic price tag in front of larger ones on a shelf...
Source: Delfi Technologies
“We decided to run the Rollout with Delfi because the handling for the stores is quite easy and user friendly.” – Daniel Palmer, Globus Baumarkt

The electronic shelf labels from Delfi Technologies not only show and update prices digitally via Globus' own merchandise management system, but also provide the company with opportunities like never before for optimising price adjustments on the labels. On the MDE devices already in use at Globus, the Breece Mobile Assist was additionally installed, with which more than 80 different templates can be used. Globus uses, among other things, pictograms, arrows, multifacing and a number guidance system on almost all display types to support the customer and offer an even better shopping experience.

About Globus

Globus, headquartered in Völklingen, Saarland, currently operates a total of 90 Globus hardware stores. With more than 9,400 employees and a turnover of 1.9 billion euros, the company is one of the most important DIY stores in Germany. In the Globus stores, the customer is at the centre of all activities. With over 60,000 articles, Globus offers a comprehensive assortment. Every do-it-yourselfer and craftsman, from beginner to professional, will find everything he needs and much more.

related articles:

popular articles:

Thumbnail-Photo: Robotic pick-up points as solution for increase in demand for last mile...
07.04.2022   #e-commerce #Tech in Retail

Robotic pick-up points as solution for increase in demand for last mile delivery

Consumers expect fast and easy 24/7 order collection, says Retail Robotics

Retail Robotics shares new insights on robotic innovations, which can solve problems of so-called "last-mile" and revolutionize global delivery infrastructure for e-commerce and e-grocery. It addresses big challenges the market is ...

Thumbnail-Photo: Flexible, mobile and well equipped: valuable store associates...
26.07.2022   #consulting #mobile payment

Flexible, mobile and well equipped: valuable store associates

iOS solution from NewStore allows extensive omnichannel commerce on the floor

Equipped with an Apple device and the NewStore Associate App, store associates can optimally stand by their customers' side on the shop floor without having to leave their side, NewStore promises.NewStore's cloud solution offers ...

Thumbnail-Photo: Audio systems for more safety at all levels
18.07.2022   #security #Tech in Retail

Audio systems for more safety at all levels

Axis Communications presented loudspeaker systems and access control at EuroCIS 2022

Automated loudspeaker systems and access controls can fulfil a wide variety of functions – from goods security to employee control to monitoring of business premises. Axis Communications develops such systems. At EuroCIS 2022, we spoke ...

Thumbnail-Photo: Pop-up eye testing kiosks by Swedish tech company ieye...
12.07.2022   #Tech in Retail #kiosk terminals

Pop-up eye testing kiosks by Swedish tech company ieye

Digitalised 5-minute eye tests with personalized recommendations

Swedish tech company, ieye is harnessing the power of Sony technology to develop the world's most digitised optics chain, refashioning the traditional optics industry with its rapidly growing network of convenient pop-up eye testing ...

Thumbnail-Photo: H&M explores tech-enabled shopping experiences...
09.06.2022   #customer satisfaction #customer relationship management

H&M explores tech-enabled shopping experiences

H&M launches new in-store shopping experience enabled by technology in the US

The retail experience is rapidly changing and we see increasing customer expectations for broad choice and exceptional convenience. Customers expect retail experiences that are smooth, creative and fun while also catering to their individual, unique ...

Thumbnail-Photo: Hanshow faces digital transformation
01.06.2022   #digital signage #digitization

Hanshow faces digital transformation

Personalized retail with ESL and AI

If you want to personalize retail, you can no longer avoid ESL and digital signage. As a provider of ESL and digital signage solutions, Hanshow is very familiar with the digital transformation. At EuroCIS we talk with them about the digital ...

Thumbnail-Photo: Save costs with modern technologies
01.05.2022   #retail #personnel management

Save costs with modern technologies

Turning physical stores into digital assets - 30,000 retail stores worldwide already rely on digital IoT solutions

Retail is at the heart of our lives and societies, as it represents more than 20% of global GDP and 15% of jobs. With consumers changing their shopping habits, stores must now reinvent themselves and leverage new technologies to stay relevant in ...

Thumbnail-Photo: Computer vision in retail: a versatile technology...
11.07.2022   #Tech in Retail #self-checkout systems

Computer vision in retail: a versatile technology

Theft prevention, self-checkout convenience and customer analytics

Two big goals retailers have today are a) to provide a convenient checkout experience and b) to minimize loss and theft. Advanced computer vision technologies are designed to help achieve both goals. ...

Thumbnail-Photo: Alimentation Couche-Tard to roll out smart checkout...
13.06.2022   #Tech in Retail #self-checkout systems

Alimentation Couche-Tard to roll out smart checkout

More than 7,000 stores will get new checkouts using Mashgin's AI-powered technology

Alimentation Couche-Tard Inc. announced it will deploy more than 10,000 Mashgin Touchless Checkout Systems branded as "Smart Checkout," to over 7,000 of its Circle K and Couche-Tard stores during the next three years. The AI-powered ...

Thumbnail-Photo: Smart shopping – with intelligent shopping trolleys...
21.07.2022   #brick and mortar retail #Tech in Retail

Smart shopping – with intelligent shopping trolleys

How modern shopping trolley systems benefit retailers and customers

Smart shopping trolleys offer various advantages not only to customers but also to retailers. This was proven by the great interest in and selection of such technologies during EuroCIS 2022. With the SmartShopper, Expresso has launched its own ...

Supplier

Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
salsify
salsify
7 rue de Madrid
75008 Paris
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
BIXOLON Europe GmbH
Tiefenbroicher Weg 35
40472 Düsseldorf
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
KNAPP Smart Solutions GmbH
KNAPP Smart Solutions GmbH
Uferstraße 10
45881 Gelsenkirchen