social media

Retail brands set up shop on social media in time for holidays

Study reveals Sephora and Amazon are top performers when engaging with consumers on social media

Lithium Technologies today announced findings from its State of Social Engagement 2016 study for the retail industry that uncovers how well Fortune 1000 retail brands are engaging with consumers across social platforms. The study revealed that the ...

Engage with your customers – faster and individual service via Messenger

Interview with Caroline Langer, International Marketing Manager at iAdvize

Facebook, WhatsApp etc. extensively influence the way we communicate. Thanks to the activation of messaging services for companies, they will most likely also change online retail in the long run. While one-to-many communication was the common way ...

Conversational Commerce: Messenger Apps are the new sales channels

Addressing the customer in real-time is on the rise

Retailers want to reach their customers where they are – on the social web. In times of social media omnipresence, these are primarily messenger services. They don’t just lend themselves for customer service inquiries but also offer the ...

Most retailers not optimizing social media engagement opportunity

Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey

While social media produces unlimited opportunities to create a memorable and personalized customer shopping experience, most retailers are not successfully executing their social media strategies. According to the just released BRP SPECIAL ...

Social Commerce – Online retail’s path (or death)?

Why e-commerce is important for social media

Right now, Facebook, together with the e-commerce platform Shopify, is testing a feature that allows people to buy products via its network and is thus one step closer to achieving its long-term goal – launching the Buy Button.

Commerce launches "Social Buy Now" platform

Largest partner ecosystem in the global market

Commerce announces the public release of its new SOCIAL BUY NOW platform, the first solution to seamlessly connect brands' online stores with Buy Now buttons in social environments. For the first time, brands can link their online ...

Social media remains an important tool for retailers

Almost all online retailers use social media

Social media is a great way to stay in touch with customers and to respond quickly to questions and problems. This has also been recognized by many German retailers. Online retailers in particular are focusing on social media. According to a ...

Yuno rewards users for influencing their social networks

Online shopping site offers additional cashback when friends purchase the same or related products

Yuno, a new social shopping e-commerce site that allows users to discover and shop for over 70 million products, announced today the company's official public launch after a month in private beta.  Free to use, Yuno curates fashion, ...

Reaching new markets by using complementary marketing channels

One-quarter of retailers say Facebook among top new customer acquisition tactics

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State ...

Digital tools create new shopper journeys

Impact of social and mobile in deconstructing the shopper journey

Epsilon has released findings from its Digital Shopping Tool Impact Study 2015. The study shows how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The ...

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...

Major travel providers fail to keep up with the times

UK’s top 8 youth travel providers are failing to provide sufficient mobile and social support

London based user experience company USIO released their 2015 Millennial Youth Travel User Experience Evaluation report. This study explores 8 of the top youth travel providers and their online desktop and mobile offerings. The ...

MOBOfree records outstanding performances in Africa

44% increase in the number of registered users in Nigeria

MOBOfree.com, the leading African social marketplace, today announced that it had experienced an increase of more than 44% in the number of registered users of MOBOfree.com in Nigeria over the past 12 months. This is resulting in a 1042% ...

Ipsy selects conversocial to enhance social customer service

Conversocial's platform enables social first approach to enhance customer satisfaction

Conversocial, a leading provider of cloud-based social customer service solutions, today announces that it has been selected by beauty subscription service, ipsy, to manage social media workflow across customer service and to empower social customer ...

Tesco and Asda are most visible UK supermarkets on Pinterest

Recipe pages are most popular supermarket content on the image-sharing site

A new study of leading UK supermarket websites finds that Tesco.com and Asda.com have the most ‘pinned’ (shared) content on image sharing website, Pinterest.com, which is five years old this month. Recipe pages are among the most ...

UK brands leave over half of customer questions unanswered

Latest Eptica research sees Twitter overtake email for fast, accurate customer service

UK brands are failing to improve the customer service they offer, answering under half (48%) of questions asked via the email, Twitter and web channels, according to a new study.  Twitter is coming of age as a customer service channel with ...

Make your customers count

Display your social media fan base and get offline customers to join your online community

Founded in 2014, Flapit is the first social media counter connected to all major social media platforms. Customisable in appearance and application, Flapit helps its users make every customer count. There are over 30 million active ...

Real ROI from social in 5 steps

New Whitepaper from Bazaarvoice

In a new white paper Bazaarvoice shows how the most successful brands and retailers in the world are currently capturing results and proving true social ROI. Social has changed marketing forever. Not only are brand conversations happening ...

Walmart and sears among top retail stores on facebook

New study analyzes retail stores’ Facebook likes, comments and shares during the 2014 holiday shopping season

Sears.com was the most popular US department store website and Walmart.com was the most popular mass merchant store site on Facebook during the 2014 holiday season according to new research bySearchmetrics, the global leader in data-driven search ...

Social Media in Retail

The Direct Line to the Customer Becomes More and More Important

Nowadays, retail needs to be active on all channels – this is nothing new. Customers also want to be able to purchase items at anytime and anywhere via mobile devices. This is why most retailers are also active on the Web by now. Just offering ...

Forecasting new product performance months before release

Companies can significantly improve the forecasting accuracy of forthcoming products’ performance by mining online consumer buzz prior to product release, according to a study being published by Marketing Science, a journal of the Institute ...

Softbox AB introduces Social Camera app for Axis network cameras

Software developer, Softbox AB, has partnered with Axis Communications, the global leader in network video, to develop Social Camera, an application designed for retail shops and boutiques. Social Camera is an application for smartphones that allows ...

Holiday shopping in 2012

‘Tis the season to be social

Social marketing has changed the way retail customers do their shopping – and the emergence of retailers who are using new marketing channels to reach out to shoppers is the proof of the pudding! Retailers have recognized that consumers are ...

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Stores end up being downloaded more and more to mobile devices

m.bahn.de or m.tagesschau.de – the “m” is getting increasingly important on the Internet. There are more and more web pages specifically for mobile devices. Retailers are strongly getting in on the act. It’s practically a ...