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Thumbnail-Photo: What we hear is what we feel: Guiding the buying decision process...
28.10.2015   #marketing planing #multisensual marketing

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the ...

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MOODDESIGNER OK
Am Hundsturm 7/10
1050 Wien
Sound Experts GmbH
Sophienstraße 3
51149 Köln
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
EBH Radio Software GmbH
Haferwende 27
28357 Bremen
MONACOR INTERNATIONAL GmbH & Co. KG
MONACOR INTERNATIONAL GmbH & Co. KG
Zum Falsch 36
28307 Bremen
ACCENTA Music & P.O.S. GmbH
ACCENTA Music & P.O.S. GmbH
Lademannbogen 10
22339 Hamburg
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Kayser Medienverlag
Zur Schanze 12
33154 Salzkotten
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn