digital marketing

Thumbnail-Photo: AI in action: changing the future of customer experience...
02.12.2019   #data management #digital marketing

AI in action: changing the future of customer experience

Interview with Prof. Dr. Jens Böcker, Bonn-Rhein-Sieg University of Applied Sciences

The 34th Bonner Management Forum on November 5, 2019, at the Bonn International Science Forum (“Wissenschaftsforum”) centered on artificial intelligence (AI).Themed "Artificial Intelligence - New Age of Customer Experience", ...

Thumbnail-Photo: Sight and sound help your point of sale business go round...
19.11.2019   #digital marketing #multisensual marketing

Sight and sound help your point of sale business go round

Stories are used to teach, comfort, and entertain

Aside from being in person, video is one of the best mediums of communication we have. Using sight and sound, video has been proven to help retain knowledge more easily than text, as it’s tied to nostalgia. The audial cues, tied to memory and ...

Thumbnail-Photo: New personalization tactic makes new visitors more likely to make a...
18.10.2019   #digital marketing #customer retention

New personalization tactic makes new visitors more likely to make a purchase

Nosto launches A/B testing & optimization tech

Nosto is announcing the general release of its A/B Testing & Optimization (ABTO) solution. The new offering enables digital retailers to execute, optimize, and learn from sophisticated A/B and multivariate tests across Nosto’s complete set ...

Thumbnail-Photo: Cost-effective branding and messaging for POS solution providers...
25.09.2019   #digital marketing #online marketing

Cost-effective branding and messaging for POS solution providers

Why is digital marketing so important in a business-to-business context?

Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #marketing

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Of local heroes and global players
04.07.2019   #online trading #digital marketing

Of local heroes and global players

An overview of online marketplaces

Amazon and eBay – many retailers heavily rely on these top names. Yet there are other online marketplaces that could offer useful features. After all, the easy solution isn’t necessarily the perfect fit for ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: Attracting customers to your retail store: location-based marketing...
03.06.2019   #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

Thumbnail-Photo: retail trends 2/2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2/2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Thumbnail-Photo: retail trends 1/2019: focus Retail Technology...
12.02.2019   #mobile shopping #digital marketing

retail trends 1/2019: focus "Retail Technology"

Omnichannel commerce, mobile shopping, seamless checkout – technology trends 2019

Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...

Thumbnail-Photo: Real-time personalization: “A ten percent sales increase is possible“...
19.12.2018   #digital marketing #customer analysis

Real-time personalization: “A ten percent sales increase is possible“

Interview on individualized user experience with Gregor Wolf, Managing Director of Evergage GmbH

"Customers who bought this washing machine also bought these socks." Customers don’t want to see bad recommendations like this one when they shop online. But how can retailers suggest items that are more relevant to customers? We ...

Thumbnail-Photo: Virtual commerce: shopping in a different reality...
14.09.2018   #digital marketing #virtual reality

Virtual commerce: shopping in a different reality

What we can expect from virtual reality in retail

Virtual fashion shows, mountaineering, and test drives: Virtual reality (VR) is creating a new paradigm for the customer experience – not only in brick-and-mortar stores but also in online shopping. "It's always remarkable and ...

Thumbnail-Photo: The new multimedia shopping experience
19.02.2018   #digital signage #brick and mortar retail

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...

Thumbnail-Photo: More time for core business thanks to Digital Asset Management...
08.01.2018   #data management #digital marketing

More time for core business thanks to Digital Asset Management

The Hansgrohe Group perfectly manages product data

Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge ...

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...
11.09.2017   #digital marketing #event

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: Digital Signage at the POS: how virtual and real retail worlds merge...
08.05.2017   #digital signage #digital marketing

Digital Signage at the POS: how virtual and real retail worlds merge

Digital signal systems are among the hotly debated topics in retail marketing.

They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...

Thumbnail-Photo: MediaMobz announces new video graphics solution...
15.08.2016   #digital signage #digital marketing

MediaMobz announces new video graphics solution

Marketers can now cut time-to-market, and increase lead quality and revenue resulting from in-person events and other marketing applications

MediaMobz, a leading video content creation platform for content marketing, today officially released its Video Graphics solution. This offer is designed to help marketers quickly create engaging data-driven videos, reduce investment risk and ...

Thumbnail-Photo: Software for a broad spectrum of digital signage applications...
25.05.2016   #digital signage #digital marketing

Software for a broad spectrum of digital signage applications

PowerDigiS boosts customer satisfaction for SMB retailers

NEXCOM has released the free edition of its digital signage management software, PowerDigiS, to help enhance customer satisfaction and boost sales revenue for small and medium-sized businesses (SMBs) in the retail industry. NEXCOM's ...

Thumbnail-Photo: Digital innovation for appliance shopping experience...
13.05.2016   #shopfitting #digital marketing

Digital innovation for appliance shopping experience

Sears' state-of-the-art appliance-focused test store in Colorado to feature leading integrated retail services, interactive kitchen design displays

Sears announced it will open a new store dedicated to one of its strongest categories – major appliances. Located at 3400 S. College Ave., in Ft. Collins, Colorado, the 10,000 sq.-ft. Sears Appliances store features interactive ...

Thumbnail-Photo: Digital fitting room application for fashion retailers...
01.04.2016   #digital marketing #digital information systems (DIS)

Digital fitting room application for fashion retailers

Realising a number of benefits through the use of integrated technology solutions

EllaFashion has launched its EllaFittingRoom system – a smart technology that the company claims revolutionises the way customers and staff use changing room facilities in fashion stores.

Thumbnail-Photo: screenFOODnet present digital signage for retail...
11.02.2016   #digital signage #digital marketing

screenFOODnet present digital signage for retail

Visitors will discover how online data can be integrated into stationary retail in a customer-orientated way

The growth in online retailing is putting stationary retail under massive pressure. This means that retailers are being forced to rethink their shop concepts and adapt them to digital developments. The linking of online and offline retail requires the use of new technologies and blends various sales and communication methods.

Thumbnail-Photo: Customer approach becomes more digital – and practical...
04.02.2016   #digital signage #customer satisfaction

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

Thumbnail-Photo: Digital Signage platform integrated with iDOOR...
30.11.2015   #digital signage #digital marketing

Digital Signage platform integrated with iDOOR

Only digital offering for cooler and freezer door lineups that connects the shopper at the PoP

Real Digital Media, provider of the enterprise class NEOCAST digital signage platform, and Anthony, a Dover Company, are pleased to introduce the iDOOR, a merchandising solution which incorporates a media player and transparent LCD embedded ...

Thumbnail-Photo: Elo shares in-store customer engagement strategies...
26.10.2015   #digital signage #digital marketing

Elo shares in-store customer engagement strategies

CEO Craig Witsoe will educate luxury retailers at Luxury Interactive Summit 2015

Elo, a global supplier of digital touchscreen solutions, today announced that Chief Executive Officer Craig Witsoe will deliver a keynote session at the Luxury Interactive Summit in London. Witsoe will share strategies for luxury ...

Thumbnail-Photo: New ways to improve customer communication
11.09.2015   #digital signage #digital marketing

New ways to improve customer communication

Digital media at the POS are becoming increasingly popular

Customer communication is increasingly influenced by digital media at the store. Whether this happens via app on the customer’s smartphone, on a large flat screen, on a small display at the checkout or on an interactive kiosk – in-store ...

Thumbnail-Photo: Personalisation is no longer a choice for online businesses...
09.09.2015   #online trading #digital marketing

Personalisation is no longer a choice for online businesses

White paper: 96 percent of retailers believe personalisation makes good business sense, only 6 percent have a plan in place to use it

Personalisation is no longer optional for companies who are serious about future-proofing their online strategy, according to findings in a new white paper by digital performance agency, Found. Specifically, with the widely anticipated ...

Thumbnail-Photo: In-Store Digital Media you can hang your hat on...
31.07.2015   #digital marketing

In-Store Digital Media you can hang your hat on

Reflect announced that Nebraska Furniture Mart has selected them as their exclusive digital solutions partner

The new Nebraska Furniture Mart store location in Texas, which opened in the spring of 2015, is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. It ...

Thumbnail-Photo: Fresh in-store communication at Carrefour Belgium...
13.07.2015   #digital signage #digital marketing

"Fresh" in-store communication at Carrefour Belgium

The multinational retailer deployed a comprehensive in-store digital signage solution

The French-founded Carrefour Group is a leading retailer in Europe and the second-largest retailer in the world, employing nearly 365,000 people. In the European market, Carrefour market Belgium recently modernised its in-store customer ...

Thumbnail-Photo: Drag and drop digital signage updated over the internet...
30.04.2015   #digital signage #digital marketing

Drag and drop digital signage updated over the internet

Create, schedule and update signage content to multiple displays from anywhere in the world

The TV Sign has created a revolutionary and easy to use digital signage solution that will save businesses money while increasing sales. This simple solution is a mini-computer that plugs directly into the HDMI input on any TV and ...

Thumbnail-Photo: Digital marketing: retailers spend a record 200bn dollars...
29.04.2015   #multichannel commerce #mobile shopping

Digital marketing: retailers spend a record 200bn dollars

Predictive analytics enables targeted, tailored campaigns

New research from Juniper Research has found that global brand and retail spend on digital marketing activities will reach 200bn dollars this year, up by 15 percent on 2014 levels. The research suite, Digital Retail Marketing: ...

Thumbnail-Photo: On the go travel station network Nielsen rated...
22.04.2015   #digital signage #digital marketing

On the go travel station network Nielsen rated

The network comprises more than 140 digital interactive screens located in 29 stations in the Bronx

MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City’s bus and subway system, announced that the On The Go Travel Station network has been added to Nielsen’s quarterly Place Based ...

18.03.2015   #digital marketing #merchandising products

Retail industry veteran Chris Allan appointed as Quantum Retail CEO

Quantum serves a broader segment of the retail market

Quantum Retail Technology Inc., the industry’s leading provider of merchandise optimization and inventory solutions for retail has announced that Quantum co-founder Chris Allan has been appointed as its CEO. “Chris was the natural ...

Thumbnail-Photo: STiNO eyevis presents Digital Signage solutions at CeBIT 2015...
16.03.2015   #digital signage #digital marketing

STiNO eyevis presents Digital Signage solutions at CeBIT 2015

At CeBIT 2015, the world’s largest IT trade fair, STiNO eyevis is showcasing its latest Digital Signage solutions for SMB and Enterprise applications at their booth A49 in Hall 2 and at booth B58 in Hall 2 at the shuttle stand. The company ...

Thumbnail-Photo: Tyco Retail Solutions showcases new RFID in-store visibility at...
01.03.2015   #digital marketing #in-store advertising

Tyco Retail Solutions showcases new RFID in-store visibility at RETAILTECH JAPAN 2015

Innovative solutions extend the power of RFID across the store floor driving new value

Tyco Retail Solutions will showcase the latest RFID in-store visibility solutions, delivering new actionable insights into inventory, shoppers and shrink at the RETAILTECH JAPAN 2015 event, (Booth RT1409). As retailers increasingly realize value ...

Thumbnail-Photo: Shop.org Digital Commerce Startup of the Year...
15.01.2015   #digital signage #digital marketing

Shop.org Digital Commerce Startup of the Year

Shop.org announced the winner of the group’s first-ever Digital Commerce Startup Competition

Out of five finalists, each selected in December 2014, Symphony Commerce was selected by several esteemed retail industry leaders as the 2015 winner. The company specializes in enterprise level commerce as a service, and was established in ...

Thumbnail-Photo: Digital innovation could save the high street...
17.12.2014   #multichannel commerce #digital marketing

Digital innovation could save the high street

BearingPoint Institute survey suggests physical retail is not dead: retailers need to digitize the store

A new BearingPoint Institute report, “Will the pre-millennials save retail?” strongly advises physical retailers to take the initiative and push ideas out to customers and not wait for the market to tell them what to do. The report, ...

Thumbnail-Photo: STiNO eyevis and MMD Philips Signage Solutions show innovations at...
20.10.2014   #digital marketing #digital merchandising

STiNO eyevis and MMD Philips Signage Solutions show innovations at Viscom 2014

STiNO eyevis and MMD jointly showcase Digital Signage solutions at Viscom in Frankfurt from November 5 - 7 at booth 3.1E55. It includes the new iChannel 7 CMS cloud solution, AudioPlay InStore radio cloud service, ePromoter smart remote screen ...

Thumbnail-Photo: MultiTouch to showcase new  9-unit MultiTaction iWall at GITEX...
13.10.2014   #digital signage #digital marketing

MultiTouch to showcase new 9-unit MultiTaction iWall at GITEX

Boardroom-sized interactive videowall solution to
debut on Fractal Systems’ booth during Dubai event

MultiTouch has announced details of its attendance at GITEX 2014 with the debut of a medium MultiTaction iWall. Comprising 9x 55” MultiTaction® displays, the new turnkey MultiTaction iWall has been introduced as a result of requests ...

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