Company News • 07.06.2016

Footwear with history: Timberland partners with Thread

New collection of Timberland footwear and bags to feature Thread fabric, made from plastic bottles collected in developing countries

Photo: Footwear with history: Timberland partners with Thread...
Source: Thread

Global outdoor lifestyle brand Timberland today announced a partnership with responsible fabric manufacturer Thread, furthering both brands' longstanding commitment to environmental and social responsibility. Crafted from plastic bottles collected in Haiti and Honduras, Thread Ground to Good fabric challenges how the world thinks about recycled PET. Going beyond environmental sustainability, Thread also creates social value in the form of cleaner neighborhoods and job creation for thousands of people. The partnership – the largest to date for Thread – will bear its first fruit in spring 2017, with a collection of Timberland footwear and bags made from Thread fabric.  

"We are beyond excited about partnering with Thread," said Colleen Vien, director of sustainability for Timberland. "From the moment we met them, we knew this had the potential to be far more than a supplier relationship. Building community has always been at the heart of Timberland, and we were also inspired by the Haiti connection, given our work there over the past five years. Any time we find an opportunity to create both environmental and social value, that's a big win. And Thread does just that." 

Made in the U.S. with up to 50-percent recycled PET from plastic bottles collected from the streets, canals and neighborhoods ofHaiti and Honduras, each yard of Thread fabric is traced and tracked at every step of its journey, from bottle collection to fabric creation to the delivery of the fabric bolt to the manufacturer. This unprecedented transparency will allow Timberland consumers to learn about the people, the vibrant stories and the impact metrics behind each boot, shoe or bag they purchase, so they can know they are making a difference while also receiving the premium quality they expect from Timberland.  

"This partnership is truly special. We're proud to work with a brand with such a longstanding commitment to the environment and social responsibility," said Ian Rosenberger, CEO of Thread. "Working together transparently, we're able to look beyond recycled materials toward the rich social impact consumers care about and the stories that bring beautiful products to life." 

The Thread network provides jobs and income opportunities for nearly 3,600 people in the developing world, including roughly 1,800 bottle collectors, entrepreneurs and manufacturing employees in Haiti where the supply chain is based, and another 1,800 in Honduras. Beyond income, employees benefit from valuable services such as job training, process improvements and micro-loan programs. 

Timberland also has strong connections to Haiti, making the partnership with Thread a natural fit. The brand recently culminated a five year commitment to plant five million trees in Haiti, which resulted in the creation of a self-sustaining agroforestry cooperative helping 3,200 smallholder farmers increase productivity on their farmlands, increase their incomes and create new opportunities for the future. To learn more about Timberland's work in Haiti, visit kombitfilm.com.

Timberland and Thread will discuss their partnership, including the opportunities it presents to transform the way consumers and brands think about sustainability, at the Sustainable Brands conference in San Diego next week.

Source: Thread

related articles:

popular articles:

Thumbnail-Photo: Retailer app identifies counterfeit products and strengthens customer...
21.01.2019   #app #labels

Retailer app identifies counterfeit products and strengthens customer relationships

Secure barcodes on paper labels offer retailers and customers many benefits

Counterfeit goods prompt harmful financial losses due to a loss of sales and profits, decreased tax revenues and by threatening jobs – and this doesn’t just impact retailers and manufacturers. According to EUIPO (The European Union ...

Thumbnail-Photo: Digital Sales Summit in Hannover
08.01.2019   #e-commerce #digitization

Digital Sales Summit in Hannover

The E-Commerce Event

The Digital Sales Summit will be held for the first time in Hanover on 21 February.An extraordinary location and a LineUp which you have never seen before in the eCommerce industry, this is the easiest way to describe the Digital Sales Summit.In his ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #virtual reality #augmented reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: PANORAMA Berlin January 15-17, 2019
19.12.2018   #event #fashion

PANORAMA Berlin January 15-17, 2019

The largest fashion marketplace in Europe

True to the meaning of the word panorama, PANORAMA BERLIN offers a broad overview of national and international mens and womenswear collections. Thereby, it enriches the international trade fair landscape consistently with strong and relevant new ...

Thumbnail-Photo: Achieving goals with the right attitude
12.12.2018   #personnel management #security management

Achieving goals with the right attitude

Corporate health management is a process, not a one-time event

Employee satisfaction/engagement is critical to the success of any business, big or small. Customers notice if employees are dissatisfied with their jobs.Customer satisfaction, employee recruitment and hiring, employee retention and increasing sales ...

Thumbnail-Photo: Companies lose customers during online holiday promotions...
02.01.2019   #data management #customer relationship management

Companies lose customers during online holiday promotions

Bad preference management equals frustrated customers

A recent survey from PossibleNOW uncovered that as many as 36 percent of businesses are not actively collecting customer preference data. Additionally, another 31 percent aren’t sure if they’re collecting this data. Many retailers will ...

Thumbnail-Photo: City management fights vacant storefronts and supports retailers...
21.11.2018   #consulting #brick and mortar retail

City management fights vacant storefronts and supports retailers

Insights from city manager Nicole Halves-Volmer from Delmenhorst

Modern city management always includes cooperation with the retailers of a city. The charismatic city manager Nicole Halves-Volmer works with passion for the city of Delmenhorst and talks in the interview about campaigns with and for ...

Thumbnail-Photo: A beacon for a shopping mall
28.09.2018   #digital signage #led lighting

A beacon for a shopping mall

Digital signage: outdoor LED screen in Mexico

On the premises of a shopping center in Cuernavaca, near Mexico City, a digital signage project attracts attention. The elevated tank, rising high above the ground on a structure, serves as an eyecatcher. The shopping mall Forum hopes to attract ...