Solving the massive food waste problem
8.5 million dollar investment in b2b excess produce marketplace Full Harvest
Full Harvest, a marketplace for excess produce that would otherwise go to waste, today announced it has closed an 8.5 million dollar Series A round of financing led by Spark Capital. New investors Cultivian Sandbox Ventures, Rent the Runway Founder Jenny Fleiss, Jon Scherr (CircleUp) and Adam Zeplain of Mark.vc, as well as previous investors, including Seed lead Wireframe Ventures, also joined the round.
“An astounding amount of produce is wasted today in the United States, but the intuitive and beautifully designed Full Harvest online marketplace is starting to change this dynamic and is already delivering dramatic business benefits for its customers,” said Spark Capital investor John Melas-Kyriazi. “By aggregating excess produce supply at scale and providing a superior user experience to growers and food buyers via software, Full Harvest is shifting the way the industry thinks about how produce is bought and sold.”
While the food industry struggles to meet increasing global production demands, more food reaches U.S. landfills and incinerators than any other waste, according to the Environmental Protection Agency, including the 20 billion pounds of produce that goes to waste each year due to surplus or cosmetic reasons. Not surprisingly, reducing food waste is considered one of the top three ways to reverse climate change.
“Full Harvest has helped us reduce our costs, shore up our supply, and enhance the overall performance of our produce purchasing group,” noted Brett Sack of Wildbrine. “Given our commitment to providing healthy, organic options to consumers and using every single edible part of our vegetables, we love working with Full Harvest, which is just as committed to a sustainable food supply chain as we are.”
Full Harvest will use the Series A investment to achieve its mission of eradicating food waste at the farm level by further scaling its technology platform, significantly expanding its U.S. footprint and tripling the size of its technology, sales and operations teams.
The only business-to-business marketplace for the end-to-end purchase, sale and logistics of surplus and imperfectly shaped produce, Full Harvest has already helped large farms sell and deliver almost seven million pounds of produce. That seven million pounds no longer bound for landfills not only drives revenue for farmers and savings for food and beverage companies, but also equals the conservation of enough drinking water for seven million people for an entire year and the prevention of 2.5 million kilograms of CO2E emissions.
“Full Harvest delivers measurable benefits to all stakeholders,” noted Dan Phillips of Cultivian Sandbox Ventures. “Farms gain access to a new profit center and buyers achieve convenience and cost savings, all while meeting growing consumer demand for sustainably sourced food products.”
“We need to move beyond the archaic nature of buying and selling produce to get the most from each harvest and make sure no food goes to waste. Our marketplace will drive a waste-free future on produce farms that benefits growers, food and beverage companies, and consumers,” added Christine Moseley, founder and CEO of Full Harvest.
channels: sustainability, food retail
