News • 04.06.2018

U.S. and EU retailers release industry approach to new GPDR

Retailers must find appropriate methods for new data protection regulations compliance

Europe map with padlock; Copyright:  panthermedia.net/tbtb...
Source: panthermedia.net/tbtb

The National Retail Federation and EuroCommerce released a paper that addresses operational challenges retailers in both the United States and the European Union face as they implement programs to comply with new EU data protection regulations while continuing to meet consumers’ expectations for customer service.

“There are still many questions about how the GDPR applies to critical areas of retail operations,” the paper said. “Retailers must find appropriate methods for GDPR compliance that further their customer relationships and do not frustrate them.”

The 14-page “Retail Approach to Implementing Critical Elements of the GDPR” said retailers want to find “approaches to compliance that will meet the requirements of the GDPR while ensuring that retailers can continue to provide customers with the personalization, omnichannel experiences and seamless retail operations that they expect.”

The general data protection regulation, which takes effect on friday, sets out changes to almost every area of customer data processing. Retailers with stores, websites, mobile apps and other digital platforms serving consumers will face new compliance standards, increased liability for violations and more stringent enforcement.

While the GDPR is European legislation that affects retailers headquartered in any EU country, it also covers companies from countries around the world that have stores in Europe, target sales to Europeans over the internet or through mobile apps and other remote commerce channels, or simply track European consumers online.

"These are European rules but they have significant implications for many U.S. retailers,” NRF President and CEO Matt Shay said. “This effort will help inform EU regulators as well as retailers on both sides of the Atlantic about an effective retail approach to compliance with critical elements of the GDPR. It is particularly important for U.S. companies that might not be fully versed in the EU’s new privacy requirements. In the world’s growing global economy, U.S.-based retailers’ consumer privacy and data security programs increasingly need to reflect worldwide obligations, not just national or state requirements.”

The paper released today was first envisioned in a 2016 NRF-EuroCommerce meeting in Brussels organized to share views on GDPR compliance among member companies, and the two associations reached agreement last year to develop the joint document. Topics covered include consumers’ right to data erasure and data portability, consent and legitimate interest as legal grounds to process customers’ personal data, data breach notification rules and customer profiling requirements.

“Protection of consumers’ data is a top priority for retailers around the world,” EuroCommerce Director-General Christian Verschueren said. “We are pleased to be working with our U.S. counterparts to ensure that Europeans and Americans alike can be confident about the protection of their data, helping our members understand these new rules, and how to deal with them.”

The paper will be shared with the data protection authorities in the 28 EU member states to make them aware of retailers’ efforts to ensure GDPR compliance while meeting consumers’ expectations to process data responsibly and seamlessly when serving them.

Advertisement
Source: NRF

related articles:

popular articles:

Thumbnail: Photo: New Packaging Act in Germany: Online retailers must register...

Legislation amendment in 2019 • 23.07.2018

New Packaging Act in Germany: Online retailers must register

In the future, it will be public record whether companies license their packaging

Thumbnail: Photo: New Sales Director at Mood Media

Company News • 29.06.2018

New Sales Director at Mood Media

Heike Fortmann-Weyers has been appointed as the new Sales Director

Thumbnail: Photo: Europe: Nine out of ten largest grocery chains go for an APG cash drawer...

Company News • 05.07.2018

Europe: Nine out of ten largest grocery chains go for an APG cash drawer

Long relationship with APG’s bespoke products

Thumbnail: Photo:  Innovative technologies for fashion retail...

Company News • 12.06.2018

Innovative technologies for fashion retail

Detego showcases in Future City Langenfeld

Thumbnail: Photo: Partnerships between POS ISVs and resellers provide mutual benefits...

Company News • 02.08.2018

Partnerships between POS ISVs and resellers provide mutual benefits

Tips for successful ISV relationships with resellers

Thumbnail: Photo: An easy way to reduce business operating costs...

Interview • 03.05.2018

An easy way to reduce business operating costs

Climate protection is more than an environmental issue

Thumbnail: Photo: Same-Day Delivery: Tips for small retail businesses...

Service offers opportunities • 26.07.2018

Same-Day Delivery: Tips for small retail businesses

“The delivery time window option in the evening is a great hit": Interview with Arne Schulke, Professor for Management Control & Leadership

Thumbnail: Photo: Paris Retail Week

Company News • 13.06.2018

Paris Retail Week

Smart Phygital 2018 Survey Havas

Thumbnail: Photo: Bizerba‘s Pro Series

Company News • 14.06.2018

Bizerba‘s Pro Series

Increased Performance and New Design

Thumbnail: Photo: German retailer roll-out of NCR self-checkouts...

Company News • 01.06.2018

German retailer roll-out of NCR self-checkouts

Kaufland creates new flexibility for changing customer shopping habits

Supplier

Detego GmbH
Detego GmbH
Hans-Resel-Gasse 17a
8020 Graz
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven