Advertorial • 01.02.2018

Talking 'bout a (ESL) revolution

... on the connection of digital components in retail to a perfectly harmonizing ecosystem

Let´s imagine the perfect electronic shelf label (ESL):

These digital price tags are fully networked, extremely thin and ultra-low battery power models. They also work in damp, wet, dusty, hot or cold environments. You can choose between 2.4 GHz or SubGig radio frequencies. The design is freely customizable. The labels have bright white or multi-color flashing LED lights for geolocation. The NFC module is a matter of course. There is a wide selection of fixings for all situations. And the beautiful ESLs also have an anti-theft system for the shelf.

Well, that already exists. VUSION is the world´s most modular digital price tag. It offers multi-optional features in shopper connectivity, channel synchronization and shelf-edge automation.

What else would be missing?

What if you could always monitor the shelf inventory in real time?

Supplier
Logo: SES-imagotag Deutschland GmbH

SES-imagotag Deutschland GmbH

Bundesstraße 16
77955 Ettenheim
Germany
Photo: Talking bout a (ESL) revolution
Source: SES-imagotag

This is exactly where automatic shelf monitoring comes into play.

An end-to-end problem of physical retail is empty store shelves. Also unpopular are misplaced or misappropriated products. Everything that puts the customer in the way, it is for the dealer to clear out of the way.

ShelfWatch from SES-imagotag is the world's first solution that digitally recognizes and immediately reports vacancies or placement errors on the shelf. In conjunction with the networked digital price tags, the shelf is detected and scanned by a sensor, for example in the surveillance camera. Each product is clearly linked to a shelf label. These data provide a planogram of the current situation in real time. The automated shelf monitoring system detects errors on the shelf and immediately marks them in the graphic display of all shelves. Exact matching of each individual product accurately documents the faulty location. The ShelfWatch app shows the sales staff in the business on the mobile devices immediately what to do and leads them via geolocation precisely to the "point of action".

Photo: Talking bout a (ESL) revolution
Source: SES-imagotag

The ShelfWatch stock-out detection system offers a new digital solution package for one of the core issues of physical retail. It is customer friendly and increases the efficiency of the business. The elimination of vacancies and misplacements can increase store sales by up to 15 percent.

ShelfWatch won the 2017 LSA Innovation Awards in the category "Merchandising".

SES-imagotag is the world leader in smart digital price tags and electronic price adjustment. The group is headquartered in Paris and has 15 offices on four continents. The research centers are in Austria, Germany and Taiwan. SES-imagotag currently uses around 160 million connected price tags globally.

Together with the Chinese BOE Technology SES-imagotag wants to take the lead in the networking the retail infrastructure. A central global platform will be created for this. The strategic core elements are Screens, Sensors, Artificial Intelligence and Big Data.

At EuroCIS 2018 in Düsseldorf, SES-imagotag will be showing the ultimate omnichannel experience including:

  • VUSION – ESL just as individual as a car
  • VUSION Mesh Product Locationing – geolocation that works
  • LCD Video Rail – TV quality on the shelf
  • ShelfWatch - the automatic shelf control
  • the FashionTag for all apparel businesses
Advertisement

related articles:

popular articles:

Thumbnail: Photo: Future strategy “Compact branch”:  GLORY is supporting Postbank with...

Company News • 04.04.2018

Future strategy “Compact branch”: GLORY is supporting Postbank with innovative cash management solutions

GLORY, a global leader in cash technology solutions has been selected by Postbank to install cash automation solutions in their branches

Thumbnail: Photo: Safe, Precise and Reliable

Company News • 11.06.2018

Safe, Precise and Reliable

Bizerba introduces the new product portfolio for hazardous areas

Thumbnail: Photo: Technology speeds up service and cash counts at Antwerp bakery...

Company News • 14.05.2018

Technology speeds up service and cash counts at Antwerp bakery

An APG case study: POS solution with SMARTtill

Thumbnail: Photo: Greenland’s tech-savvy retailer

Company News • 05.06.2018

Greenland’s tech-savvy retailer

Electronic shelf labels leads to satisfied customers

Thumbnail: Photo: Euronics selects SES-imagotag digital price tags fot its stores in...

Company News • 12.04.2018

Euronics selects SES-imagotag digital price tags fot its stores in Germany

More than 100 stores that will replace their classic paper labels with the smart VUSION price tags

Thumbnail: Photo: Business Intelligence: The single source of truth...

Interview • 05.06.2018

Business Intelligence: The single source of truth

How retailer use data analytics and BI to optimize the value chain

Thumbnail: Photo: Best friends: digitization and business process management...

Interview • 04.06.2018

Best friends: digitization and business process management

How retailers can optimize their processes

Thumbnail: Photo: Using chat to shop online

Report • 03.04.2018

Using chat to shop online

The integration of payment processes in messenger

Thumbnail: Photo: PWA and AMP: How to deliver mobile content faster...

Report • 25.06.2018

PWA and AMP: How to deliver mobile content faster

Part 3 of the topic series: Mobile optimization

Thumbnail: Photo: Mobile Shopping: Of personal shopping assistants and mobile payment...

Report • 02.07.2018

Mobile Shopping: Of personal shopping assistants and mobile payment

Part 4 of the Topic Series: Mobile Optimization

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
höltl Retail Solutions GmbH
höltl Retail Solutions GmbH
Hof Meisebach
36251 Bad Hersfeld
Glory Global Solutions (Germany) GmbH
Glory Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen