News • 19.10.2017

Carrefour launches My Carrefour data intelligence platform in Brazil

The new program translates the company’s omni-channel strategy in the country

Photo: Carrefour launches My Carrefour data intelligence platform in Brazil...
Source: Carrefour

Carrefour launches in Brazil the My Carrefour omni-channel data intelligence platform  which concentrates the company’s retail services in a single democratic, free and national benefits program, composed of offers, coupons and other exclusive and personalised advantages. The new program translates the company’s omni-channel strategy in the country, which puts the customer at the centre of everything, offering more and more services that facilitate their day-to-day life. The My Carrefour application also concentrates Carrefour’s sale of food online, implemented as from this month initially for São Paulo (SP).

The program starts off as a platform that adheres to its retail formats and channels: supermarkets, hypermarkets, proximity stores, petrol stations and e-commerce (website and application). The food e-commerce will already be made available to 200 districts of the Paulista capital – pertaining to the central, western and southern zones – and the service will have six  delivery period options, one of the biggest on the Brazilian market. Integrated in Carrefour’s digital platform, the service invests in the speed of the purchase process and the quality of the logistics process.

In all, there are more than 6,000 food products at competitive prices, added to the more than 50,000 non food items already marketed by the Carrefour.com website – an assortment with hundreds of marketplace options already in operation. The geographical expansion of the new service of online sale of food products will take place gradually, over the next few months to the other districts of the city and, in future, to the rest of the country.

In addition to this differential, My Carrefour offers democratic and practical benefits even to non registered customers.  Those who opt to register in the free program, as well as a discounted price for various products marked with the purple label, will have access to different coupons issued according to their purchase profile and accepted in the Carrefour stores and site. For those who opt not to register, it will still be possible to take advantage of the special price dynamic simply by providing their CPF at any checkout.

Registration in My Carrefour is also simple and practical, by means of the My Carrefour application (Android and IOS), on the site, and in the supermarkets and hypermarkets by means of tablets available at the entrance of the stores. In the 103 hypermarkets spread around Brazil, registration totems, benefits consulting and coupon printing will also be provided. Integrated in My Carrefour, the network’s couponing platform issues digital coupons (application, website and e-mail), which are read at the till directly on the screen of the cell phone, and printed, delivered together with the tax coupon of the physical stores – which can be reprinted within the validity period.

In addition to redeeming the coupons in the different formats and channels of the network, such as Carrefour Express stores for example, the customer will also have access to special offer combos. And at the Carrefour petrol stations, coupon discounts are conferred per litre of fuel. In addition to the ads and point-of-sale communications of the physical and online stores, including the My Carrefour application, the program’s principal special offers can be conferred in the application and in the offer catalogues.

The My Carrefour application also offers the customer various other features, such as: store locator; bar code reader, enabling the price of the products to be checked remotely; digital bar code to speed up the identification process on the cash register; relevant promotional coupons based on purchasing history and preferences, including the physical store of interest; purchase history in the physical store and online to monitor expenses; and suggestions of offers based on these stored lists of purchases.

The sale of food online enables the list of purchases to be set up rapidly, with intuitive navigation by category and the option of building a list based on previous purchases in the application or physical store, a feature available thanks to the data intelligence system.  With deliveries between 07h and 21h on the day following the purchase, the service provides reusable packaging and fixed-price delivery. The quality of the purchase experience is the great attraction, made possible above all by the adoption of the so-called dark store strategy, a distribution centre concept whose operation is exclusive and dedicated, with a privileged location within the large urban centres.

Source: Carrefour

related articles:

popular articles:

Thumbnail-Photo: New German vending partner for ITL
30.11.2023   #Tech in Retail #cash management

New German vending partner for ITL

Innovative Technology (ITL) have recently announced Bernd Boddart as their latest trading partner

Bernd Boddart will be supplying their cash validation and biometric age verification solutions to the German vending market. Bernd Boddart, based in Mönchengladbach, Germany, have 30 years of experience in the field of coffee machines, table ...

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: EuroCIS 2024: Go beyond today!
16.10.2023   #retail #Tech in Retail

EuroCIS 2024: Go beyond today!

27 to 29 February 2024 will see the Who’s Who of Europe’s retail technology sector meet in Düsseldorf

Go beyond today! EuroCIS at the end of February will once again show solutions and products for the retail of the future @Messe DüsseldorfIn late February, numerous companies will again exhibit solutions and products for retailers to shape and ...

Supplier

REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim