Company News • 01.03.2011
Netto Marken-Discount Launches Mobile Couponing
After the successful launch of its mobile marketing campaign, Netto Marken-Discount is now extending the project by adding mobile cou-poning. The pilot phase has been operating since the beginning of February. After this, mobile couponing will be available for all Netto customers in the near future. The solu-tion provided by valuephone GmbH is seamlessly integrated in the POS system devel-oped by GK SOFTWARE AG, which is used in every Netto store. The infrastructure provided by valuephone GmbH will completely handle the mobile marketing program.
Netto Marken-Discount has already been offering its customers the opportunity of ob-taining information about the special offers each week by cell phone or smartphone for six months. All the current special offers, which are distributed on leaflets too, in-cluding the images and description, are made available. By expanding the project, which is based on the valuephone mobile technology, it is now possible to load cou-pons on to cell phones too and cash them in at the tills using a simple procedure. Net-to Marken-Discount has not had to invest in any additional hardware to introduce the project, because the whole process is handled through the valuephone POS plugin, which is an integral part of the GK/Retail till software.
Full Service with valuephone
valuephone GmbH provides all the technical safeguards for the mobile marketing pro-gram and makes available the complete infrastructure and software solutions as a cloud-based “software as a service” system. As a result, Netto Marken-Discount does not need to make any investments in hardware or background systems. The rapid completion of the project was made possible because the valuephone POS plugin is completely integrated in the standard GK/Retail software. The apps being used by Netto Marken-Discount now are available as white label products, which can be adapted to the branding of any retailer. valuephone already has a broad user base with more than two and a half million downloads. All the phones capable of using Java or Windows Mobile, iPhone, iPad and iPod Touch are supported and Android and Blackberry will soon be supported too. The trading applications provided by value-phone with their integrated email and social network functions (e.g. Twitter) support modern social marketing in the long term.
valuephone not only provides the apps used by Netto Marken-Discount, but also other mobile solutions for introducing customer and bonus card systems and mobile pay-ments, with which modern customer loyalty schemes can be directly introduced at POS units. The complete range of valuephone GmbH products will be introduced at the EuroShop in Düsseldorf from 26 February until 2 March in Hall 6, booth A44 in direct conjunction with the POS solution provided by GK SOFTWARE AG.
