Keyword: data analysis

Thumbnail-Photo: Retail assistance systems: Reducing employee stress...

Analysis & Benefits • 19.04.2018

Retail assistance systems: Reducing employee stress

Interview with Andreas Starzmann, Director Digital Office at Wanzl

There are countless retail data collection technologies on the market. The challenge for the retail industry is to connect them all. The collected data then enables retailers to draw the right conclusions and plan their next steps. At EuroCIS ...

Thumbnail-Photo: Psychographic targeting: fostering a personalized online customer...

Online advertising campaigns • 27.03.2018

Psychographic targeting: fostering a personalized online customer approach

Interview with Professor Joost van Treeck, Consumer Psychologist at the University of Applied Sciences Fresenius in Hamburg

Target audiences are generally identified by sociodemographic factors such as age, gender, family status or place of residence. Psychographics now broadens the previously applied segmentation and adds two dimensions: the personality and behavior of ...

Thumbnail-Photo: Data nomenclature for a central standard for reporting campaign...

Digital Marketing • 18.01.2018

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...

Thumbnail-Photo: Smart retail through use of sensor technology...

Report • 29.09.2017

Smart retail through use of sensor technology

How brick-and-mortar retail can catch up to the informational edge of e-commerce

E-commerce has a clear advantage over brick-and-mortar retail when it comes to subjects like big data, personalization, and automation. Every time search and buying processes take place online, information about customers practically collects ...

Thumbnail-Photo: IAB clarifies processes for automated digital advertising...

News • 25.05.2017

IAB clarifies processes for automated digital advertising

“An Evolving Framework for Advertising Automation” is to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors.

The Interactive Advertising Bureau (IAB) today released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology ...

Thumbnail-Photo: prudsys Realtime Decisioning Engine (RDE)

Product • 12.05.2017

prudsys Realtime Decisioning Engine (RDE)

Implement innovative real-time scenarios

We use the prudsys RDE to implement innovative real-time scenarios tailored 1:1 to the needs of our customers. The modular setup of the software allows to join together the components recommendations, marketing automation and dynamic pricing to ...

Video • 07.03.2017

EuroShop 2017: reat time retail operations with smart cosmos solutions

smart cosmos at EuroShop 2017

smart cosmos shows how living product data connects the real world to the digital world. ...

Thumbnail-Photo: VTTs spin off company to measure shopping intentions in physical stores...

News • 30.11.2016

VTT's spin off company to measure shopping intentions in physical stores

VTT Technical Research Centre of Finland has developed a unique solution to measure in-store shopper's intentions

The implementation respects privacy - no identity information of shoppers is collected. The objective is to start commercial deliveries in spring 2017. "Until now it has been technically possible only to record how many people entered the ...

Thumbnail-Photo: Geomarketing opens up new opportunities for the retail sector...

Report • 30.11.2016

Geomarketing opens up new opportunities for the retail sector

Real-time data will play a decisive role in the future

At this point, geomarketing can do more than just let you know where your customers are located. Digitization and fast big data processing permit access to increasingly comprehensive and differentiated information about potential markets and ...

Thumbnail-Photo: Identifying purchase intentions: market basket analysis for...

Interview • 01.09.2016

Identifying purchase intentions: market basket analysis for brick-and-mortar retailers

The right software to understand and use data to improve profitability

Neither magic nor a secret: sales receipt data can reveal information about consumer purchase behavior. Online retail already masters this type of analysis perfectly. In contrast, brick-and-mortar retail still needs technical support to understand ...

Thumbnail-Photo: Addressing each customer individually

Report • 21.01.2016

Addressing each customer individually

Benefits and risks of big data in retail

Customer loyalty programs, mobile apps, and online ordering data are just some of the data sources retailers can use today to gain new insights into nearly every aspect of their business. “Big data” is the big buzzword here.

Thumbnail-Photo: Knowing when power hours occur is crucial for personnel planning...

Interview • 15.09.2015

"Knowing when 'power hours' occur is crucial for personnel planning"

Interview with Bill McCarthy, ShopperTrak and James Cook, Thomas Sabo

Store employees play a big role in ensuring that customers receive a superior shopping experience. This is why retailers need reliable shopper data to understand key shopping timeframes, including busy periods, and to adjust their staffing needs ...

Thumbnail-Photo: Knowing when power hours occur is crucial for personnel planning...

Interview • 09.09.2015

"Knowing when 'power hours' occur is crucial for personnel planning"

Interview with Bill McCarthy, ShopperTrak and James Cook, Thomas Sabo

Store employees play a big role in ensuring that customers receive a superior shopping experience. This is why retailers need reliable shopper data to understand key shopping timeframes, including busy periods, and to adjust their staffing needs ...

Thumbnail-Photo: Technology and the changing face of „retailtainment“...

Company News • 24.05.2015

Technology and the changing face of „retailtainment“

See the big picture with retail analytics

As society becomes increasingly experience-driven, the shopping centre industry finds itself redefining its offering to keep up with demands and requirements. ‘Retailtainment’, a term first used in 1999 by American Sociologist George ...

Thumbnail-Photo: “You should never collect data you would need to keep secret from the...

Interview • 27.04.2015

“You should never collect data you would need to keep secret from the customer“

Interview with Axel Jahn, Managing Director of Netpioneer GmbH

The increasing digitalization in retail helps retailers get to know their customers better. After all, the modern shopper leaves his/her data at every touchpoint – whether that’s in the online store, during mobile shopping or directly at ...

Thumbnail-Photo: “Data-driven companies are clearly more successful in eCommerce“...

Interview • 10.04.2015

“Data-driven companies are clearly more successful in eCommerce“

Interview with Alexander Reschke, CMO of Webdata Solutions

The eCommerce market is shaped in particular by its dynamics. Developments and trends move a lot faster than in pure brick-and-mortar retail and online retailers need to be able to respond quickly and remain flexible to changes in the market. In an ...

Thumbnail-Photo: Opportunities and Risks with the Cloud

Report • 09.01.2015

Opportunities and Risks with the Cloud

Retail Processes Are Optimized By Cloud Computing

Cloud computing can – if used properly – also have a huge potential for retailers to create flexible systems by making information, important applications and even entire business processes available and usable in real-time via the ...

Supplier

Stibo Systems GmbH
Stibo Systems GmbH
Caffamacherreihe 8
20355 Hamburg
SoftwareCompany AMIC GmbH
SoftwareCompany AMIC GmbH
Im Saal 2
24145 24145 Kiel
PrehKeyTec GmbH
PrehKeyTec GmbH
Scheinbergweg 10
97638 Mellrichstadt
Vecara GmbH
Vecara GmbH
Königsallee 43
71638 Ludwigsburg
GS1 Germany GmbH
GS1 Germany GmbH
Maarweg 133
50825 Köln
Reflexis Systems (UK) Limited
Basing View
RG21 4HG Hampshire
SA2 Worldsync
SA2 Worldsync
Maarweg 149-161
50825 Köln
Vis-à-pix GmbH
Vis-à-pix GmbH
Babelsberger Straße 12
14473 Potsdam
SAF Simulation, Analysis and Forecasting AG
SAF Simulation, Analysis and Forecasting AG
Bahnstrasse 1
8274 Tägerwilen
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
Hewlett Packard GmbH
Herrenbergerstraße 140
71034 Böblingen
Logicalis GmbH
Logicalis GmbH
Max-Planck-Str. 35
50858 Köln
MÜCKE STURM & COMPANY GmbH
Theresienhöhe 12
80339 München
Heiler Software AG
Mittlerer Pfad 5
70499 Stuttgart
POSpulse
POSpulse
Ackerstraße 14/15
10115 Berlin
IBB Adaptive Solutions GmbH
IBB Adaptive Solutions GmbH
Schottenfeldgasse 23
1070 Wien
Institut für Handelsforschung (IfH)
Institut für Handelsforschung (IfH)
Dürener Str. 401b
50858 Köln
GK Software SE
GK Software SE
Waldstraße 7
08261 Schöneck/Vogtland
42reports GmbH
42reports GmbH
Sonnenburger Straße 56
10437 Berlin