Keyword: digital marketing

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...

Business meets future • 11.09.2017

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: Digital Signage at the POS: how virtual and real retail worlds merge...

Guest contributor • 08.05.2017

Digital Signage at the POS: how virtual and real retail worlds merge

Digital signal systems are among the hotly debated topics in retail marketing.

They provide attractive new opportunities for interaction with customers but also imply a holistic marketing concept as well as an integration of distribution channels. They increasingly take the place of the familiar billboards at train ...

Thumbnail-Photo: Customer approach becomes more digital – and practical...

Report • 04.02.2016

Customer approach becomes more digital – and practical

Fresh ideas for retailing at the BMWI joint booth at EuroCIS

Lifeless mannequins with whom customers cannot identify could soon be a thing of the past. At least, if it’s up to new entrepreneur Mesut Yilmaz. He has developed a digital marketing concept for retailer’s store windows which he will be presenting at EuroCIS.

Thumbnail-Photo: New ways to improve customer communication

Report • 11.09.2015

New ways to improve customer communication

Digital media at the POS are becoming increasingly popular

Customer communication is increasingly influenced by digital media at the store. Whether this happens via app on the customer’s smartphone, on a large flat screen, on a small display at the checkout or on an interactive kiosk – in-store ...

Thumbnail-Photo: Messe Düsseldorf commissions world’s largest free-standing video wall...

Company News • 08.05.2014

Messe Düsseldorf commissions world’s largest free-standing video wall

Since April Messe Düsseldorf can boast a genuine “world first”: The largest, free-standing video wall in the world. While there are numerous examples of bigger video walls none are designed to be stand-alone and none ensure such ...

Thumbnail-Photo: Digitalization is essential for capturing the new experience...

Interview • 03.02.2014

"Digitalization is essential for capturing the new experience"

Interview with Klaus Lach, VMM

An exciting shopping experience is a great shopping experience. What makes it so great? Mainly the kind of presentation at the POS. That’s why digital technologies find more and more areas of application with which retailers can turn shopping ...

Thumbnail-Photo: “Our consumers expect us to serve them through the online-channel.”...

Interview • 05.01.2012

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Thumbnail-Photo: Piggy-backing on customer service from brick-and mortar stores was...

Interview • 05.10.2011

Piggy-backing on customer service from brick-and mortar stores was around even before online shops came around

Interview with university professor Dr. Hendrik Schröder, Marketing & Retailing Chair at the University of Duisburg-Essen, Germany

Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always ...

Thumbnail-Photo: New mobile opportunities in digital marketing...

Report • 01.09.2011

New mobile opportunities in digital marketing

Retail is able to achieve more and more, particularly by reaching younger consumers via cell- and smartphones. That’s why applications – so-called apps – for the new mobile gadgets played a very big role at the EuroCIS. Yet also in existing ...

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