Keyword: online marketing

Thumbnail-Photo: Online marketing: Huge opportunities after transaction completion...

Interview • 10.07.2018

Online marketing: Huge opportunities after transaction completion

Interview with Geoff Smith, CMO at Rokt on the much underrated confirmation page

"Thank you for your purchase!" Statements like these make customers happy - and their minds more open and receptive to new ideas according to a study by web store optimizer Rokt. Special emphasis is put on the moment right after a ...

Thumbnail-Photo: It’s all about the right fabrics: an industry sector is entering the...

Interview • 15.03.2018

It’s all about the right fabrics: an industry sector is entering the digital age

”Research online, purchase offline has edged its way into the world of fabrics.“ Interview with Sven-Hendrik Timmermann from JAB ANSTOETZ Group

More than ever, today’s interior design industry has a tough time to attract customers to stores. In this interview, Sven-Hendrik Timmermann, Chief Digital Officer at JAB Josef Anstoetz KG, explains how the textile and fabric outfitter uses ...

Thumbnail-Photo: Creating world leading digital positions for shopping centres...

News • 26.09.2017

Creating world leading digital positions for shopping centres

Boostcom customers reach digital footprint of more than 30 percent of physical shoppers

Boostcom, the globally leading “proptech” provider for shopping centres, has delivered world leading digital positions for its shopping centre customers. One example is the Norwegian shopping centre Down Town, owned by Citycon. The ...

Thumbnail-Photo: “Our consumers expect us to serve them through the online-channel.”...

Interview • 05.01.2012

“Our consumers expect us to serve them through the online-channel.”

Interview with Rune Sølvsteen, e-commerce Director ad interim at Hunkemöller

Founded in 1886, Hunkemöller is one of the largest lingerie chains in Europe. The Dutch company employs more than 2.600 people and runs more than 450 shops in 15 countries. Hunkemöller has been active on the internet since 2001 and launched its ...

Thumbnail-Photo: Piggy-backing on customer service from brick-and mortar stores was...

Interview • 05.10.2011

Piggy-backing on customer service from brick-and mortar stores was around even before online shops came around

Interview with university professor Dr. Hendrik Schröder, Marketing & Retailing Chair at the University of Duisburg-Essen, Germany

Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always ...

Thumbnail-Photo: Will traditional coupons soon become obsolete?...

Interview • 02.05.2011

Will traditional coupons soon become obsolete?

Interview with André Reif, CEO of MyMobai in Leipzig, Germany

André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...

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Institut für Handelsforschung (IfH)
Institut für Handelsforschung (IfH)
Dürener Str. 401b
50858 Köln
MyMobai GmbH
MyMobai GmbH
Brühl 52
04109 Leipzig
affilinet GmbH
affilinet GmbH
Joseph-Wild-Straße 20
81829 München
Stibo Systems GmbH
Stibo Systems GmbH
Caffamacherreihe 8
20355 Hamburg
IBM Deutschland GmbH
IBM Deutschland GmbH
Karl-Arnold-Platz 1 a
40474 Düsseldorf
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Berliner Allee 57
40212 Düsseldorf
prudsys AG
prudsys AG
Zwickauer Straße 16
09112 Chemnitz
PRofiFLITZER GmbH
Romain-Rolland-Str.141
13089 Berlin
engram GmbH
engram GmbH
Konsul-Smidt-Straße 8r
28217 Bremen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln
m&r Kreativ GmbH
m&r Kreativ GmbH
Kossmannstr. 27
66119 Saarbrücken
Münch+Münch GmbH & Co.
Münch+Münch GmbH & Co.
Im Fuchsloch 8
60437 Frankfurt am Main
GfK Gruppe
GfK Gruppe
Nordwestring 101
90419 Nürnberg
The Nielsen Company (Germany) GmbH
The Nielsen Company (Germany) GmbH
Insterburger Str. 16
60487 Frankfurt am Main
Reed Exhibitions Deutschland GmbH
Reed Exhibitions Deutschland GmbH
Völklinger Str. 4
40219 Düsseldorf
NCR GmbH
NCR GmbH
Steinerne Furt 67
86176 Augsburg
nexum AG
nexum AG
Maarweg 149-161
50825 Köln
NeueNachricht
NeueNachricht
Ettighoffer Strasse 26a
53123 Bonn