Keyword: online marketing

Thumbnail-Photo: Piggy-backing on customer service from brick-and mortar stores was...

Interview • 05.10.2011

Piggy-backing on customer service from brick-and mortar stores was around even before online shops came around

Interview with university professor Dr. Hendrik Schröder, Marketing & Retailing Chair at the University of Duisburg-Essen, Germany

Category management is an essential field of research for Professor Hendrik Schröder. Since 1996, he holds a Chair at the University of Duisburg-Essen. He does not think much of trendy terms such as omni-channel marketing. Customers have always ...

Thumbnail-Photo: Will traditional coupons soon become obsolete?...

Interview • 02.05.2011

Will traditional coupons soon become obsolete?

Interview with André Reif, CEO of MyMobai in Leipzig, Germany

André Reif, born in 1978, founded MyMobai in 2008 together with his schoolmate André Richter. The company with locations in Leipzig and Dresden develops business models and applications for mobile devices. By now, MyMobai sees itself as the German ...

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IBM Deutschland GmbH
IBM Deutschland GmbH
Karl-Arnold-Platz 1 a
40474 Düsseldorf
EHI Retail Institute
EHI Retail Institute
Spichernstraße 55
50672 Köln
E-Commerce-Center Köln (ECC Köln)
E-Commerce-Center Köln (ECC Köln)
Dürener Str. 401 b
50858 Köln
The Nielsen Company (Germany) GmbH
The Nielsen Company (Germany) GmbH
Insterburger Str. 16
60487 Frankfurt am Main
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Bundesverband Digitale Wirtschaft (BVDW) e.V.
Berliner Allee 57
40212 Düsseldorf
Reed Exhibitions Deutschland GmbH
Reed Exhibitions Deutschland GmbH
Völklinger Str. 4
40219 Düsseldorf
Management Forum der Verlagsgruppe Handelsblatt GmbH
Management Forum der Verlagsgruppe Handelsblatt GmbH
Eschersheimer Landstr. 50
60322 Frankfurt am Main
Bundesministerium für Wirtschaft und Technologie
Bundesministerium für Wirtschaft und Technologie
Scharnhorststraße 34-37
10115 Berlin
nexum AG
nexum AG
Maarweg 149-161
50825 Köln
digital guru GmbH & Co. KG
Am Landgericht 2
49074 Osnabrück
affilinet GmbH
affilinet GmbH
Joseph-Wild-Straße 20
81829 München
m&r Kreativ GmbH
m&r Kreativ GmbH
Kossmannstr. 27
66119 Saarbrücken
The Conference Group GmbH
Mainzer Landstr. 251
60326 Frankfurt am Main
Münch+Münch GmbH & Co.
Münch+Münch GmbH & Co.
Im Fuchsloch 8
60437 Frankfurt am Main
NeueNachricht
NeueNachricht
Ettighoffer Strasse 26a
53123 Bonn
MyMobai GmbH
MyMobai GmbH
Brühl 52
04109 Leipzig
GS1 Germany GmbH
GS1 Germany GmbH
Maarweg 133
50825 Köln
engram GmbH
engram GmbH
Konsul-Smidt-Straße 8r
28217 Bremen
Stibo Systems GmbH
Stibo Systems GmbH
Caffamacherreihe 8
20355 Hamburg