Keyword: location based services

Thumbnail-Photo: More relevance for retail customers thanks to location-based marketing...

Specialist article • 24.07.2017

More relevance for retail customers thanks to location-based marketing

Only those apps that offer personalized added benefits are the key to lasting success

Until recently the “mobile“ subject matter only had one specific focus, namely “apps”.  Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has ...

Thumbnail-Photo: EuroShop interactive: Successful use of GPS and beacons...

Service • 27.04.2017

EuroShop interactive: Successful use of GPS and beacons

The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app

It allowed them to use location-based services, which not only genuinely benefitted them but also the exhibitors. Together with the two companies bitplaces and Osram, Messe (Trade Fair) Düsseldorf provided a broad spectrum of information ...

Thumbnail-Photo: Enticing customers to the POS with geo-fencing...

Report • 30.06.2016

Enticing customers to the POS with geo-fencing

„Location-based advertising is an inevitable part of the modern marketing mix“

The demand for digital marketing strategies that can also be locally applied is growing. Location-based real-time communication enables retailers to bridge the gap between digital advertising and the offline behavior of their customers. That’s ...

Thumbnail-Photo: “Only a powerful network infrastructure makes omnichannel retailing...

Interview • 11.05.2015

“Only a powerful network infrastructure makes omnichannel retailing possible“

Interview with Christian Schallenberg, CTO, Lancom Systems GmbH

To be successful in omnichannel commerce, a retailer, above all, needs a powerful IT infrastructure. Current solutions make it possible to load the different channels together. This also includes the highly integrated radio access point by LANCOM ...

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favendo GmbH
favendo GmbH
An der Spinnerei 6
96047 Bamberg
ShopperTrak
ShopperTrak
St John's Court, Easton St, High Wycombe
Buckinghamshire HP11 1JX
Hewlett Packard GmbH
Herrenbergerstraße 140
71034 Böblingen
Gesture Powered GmbH
Gesture Powered GmbH
Hauptstr. 202
44649 Herne
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen