Photo gallery: Button in the ear • 20.12.2017

What shop design can look like: the Steiff flagship store in Munich

Cuddly toys for the little ones and collector's items for the grown-ups in a timeless, fresh arrangement

The Munich flagship store of Margarete Steiff GmbH has just opened in Brienner Straße. The stores of the cuddly toy and children's fashion manufacturer also opened in Mannheim and Ludwigsburg in a new design.

Of course, the cuddly toys are the biggest eye-catchers in the store. That's why the store design is rather restrained. Light, simple and friendly, all materials and colours are harmonized.

Foto: Steiff Flagshipstore, erste Etage und Kassentheke...
Source: Gruschwitz

Cuddly toys and baby and children's fashions can be touched and explored over two floors on 138 square metres. Cleverly used: The height of the room. Attention: Monkey alarm!

Photo

Golden detail: The Steiff Teddy as a door handle

Goldener Teddybär als Türgriff
Source: Gruschwitz

Beech as solid wood is the warm-looking part of the furnishings. The real wood parquet, which is laid in a herringbone look, contributes to this.

Steiff Flagshipstore
Source: Gruschwitz

Some unique pieces and collectibles look at customers from showcases on the first floor. The history of the company is taken up anecdotally on the walls with pictures of the founder Margarete Steiff and old cuddly toys.

Photo
Source: Gruschwitz

In 1874, the first textile elephants (originally needle cushions) sewn by Margarete Steiff became more and more popular as children's toys. Would the physically handicapped seamstress have dreamt that her name would be connected with the "button in the ear" and the unbelievably beautiful and numerous cuddly animals for eternity?

Teddy auf Regal
Source: Gruschwitz
Babymode
Source: Gruschwitz

Simple but pretty eye-catcher: the lamps above the bar.

Lampen
Source: Gruschwitz

The typical and world-famous button in the ear with fabric flags is the company's trademark. In the store, Gruschwitz's retail designers transfer this element to the handles of drawers.

Stofffähnchen als Schubladenöffner
Source: Gruschwitz

A bear rocket is supposed to provide extra fun for the children. Here with TV presenter Alexandra Polzin at the opening of the Steiff flagship store.

Frau mit Rakete und Teddys
Source: Steiff
Author: Natascha Mörs; iXtenso

related articles:

popular articles:

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
16.11.2023   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Creating winter wonderlands and delighting customers

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
16.11.2023   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: Back to nature: Christmas decorating tips, part 2...
16.11.2023   #shop decoration #seasonal business

Back to nature: Christmas decorating tips, part 2

It doesn't always have to be bought, you can also make it yourself

A wooden Christmas tree is unquestionably a classic among Christmas decorations. You can make your own beautiful and interesting decorative elements using some basic woodworking skills. ...

Thumbnail-Photo: Let it shine: Tips for Christmas decorations, part 3...
16.11.2023   #LED lighting #lights

Let it shine: Tips for Christmas decorations, part 3

Ambience for the shop window and the store

Light up the world! Luminous elements magically draw the eye to things and create a festive mood. If burning candles make you nervous, here are some other lighting ideas. ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
16.11.2023   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

It doesn't always have to be the classic green evergreen!

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
16.11.2023   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
16.11.2023   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make your customers feel cozy - just like in front of the fireplace

What looks good in the living room can also set the scene in a store, right? Accessories with a stainless steel look are very trendy at the moment. Metal is given a rust effect for this. ...