Company News • 16.11.2017

3 stores aim high and brands themselves digitally

The tele company, 3, strongly focuses on the digital costumer experience

The new 3 stores will be build up as an inspiring and interactive framework for the choice of phones and accessories with electronic shelf labels, as well as a stylish and welcoming environment that embraces the costumer.

The 29th of September, store number 8, which has been transformed after the new digital strategy, was reopened with splendor in Lyngby Storcenter shopping center. The store is neatly presented, yet with the recognizable orange color as an eye catcher, but in a whole new context. The light, the sound, the store décor and the electronic shelf labels by all products, is new and differently welcoming.
Lasse Schneider, who is responsible for the 3 stores and the transformation that the stores and 3 as an organization experience at the moment, was present at the re-opening and explained the digital transformation which 3 has prioritized.

The digitization that we are going through right now is well connected with our wishes and goals of being more than just a subscription- and phone store. In addition to selling our quality solutions, we want to inspire, guide and meet our customers at eye level – and that’s also what our stores are going to reflect. It’s important to us, that our customers feel welcome and heard, while distancing us from the time where the tele industry sold subscriptions from the requirements of the telephone operator and not the customer, tells Lasse Schneider.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Photo: 3 stores aim high and brands themselves digitally...
Source: Delfi

"Besides all mobiles, speakers and similar products, there is an electronic shelf label with the essential information about the product, as well as the price." (Lasse Schneider - Responsible for the 3 stores and driving forces on the expression and digitization concept)

From paper print to digital flexibility

In order to reach the goal of a unique expression and the digitization of the 3 stores, 3 chose to involve the suppliers in the concept development. One of the suppliers was Delfi Technologies, which is known for electronic shelf labels in retail, throughout the country. In order to provide the necessary information and clear pricing, 3 found the solution optimal. 

Next to all mobiles, speakers and similar products, there is an electronic shelf label with the essential information about the product, as well as the price. The essential information is, for example, the description of the subscription form or a specific feature that is highlighted. The clear price labelling is extremely important. Our customers may never be in doubt about the prize on a certain product, since it helps to deliver a great customer experience. The electronic shelf labels also provide flexibility and efficiency, as we can change prizes and adjust the supporting text, with very little effort, tells Lasse.

Lasse Schneider
Lasse Schneider
Source: Delfi

The electronic shelf labels are followed by large digital screens by the entrance of the stores and inside the store itself. Here, the 3 stores run promotions and day offers. The digital solutions replace the previously printed posters, sandwich boards and A4 signs in the store. According to Lasse, the digital solutions release time for the staff to focus on what they are good at and enjoy doing, which is to guide and sell the 3 stores solutions. The staff is happy that they aren’t going to spend time on printing, putting up posters and changing prizes in the store.

Will deliver the best costumer experience

Beyond the extensive digitization, the expression has a strong presence in 3’s strategy. The strategy includes everything from light, sound, color combinations, furniture, fragrance and much more. Everything to optimize the overall customer experience.

Being able to deliver a good customer experience is definitely my driving force. I want our customers to feel welcome and let them know that we have a sincere interest in servicing them. Our stores must provide comfort, uniformity and recognizability. Therefore, we have in the concept development thought of all the details which can contribute to the optimal customer experience, such as music, light, smell and interior, tells Lasse, who has big expectations to the concept.

The concept and the digitization of 3’s stores will continuously be re-designed within the next 2,5 years. The first eight stores have already been rebuilt and the following are underway.

Advertisement

related articles:

popular articles:

Thumbnail: Photo: Posiflex raises the bar in POS design with revolutionary new RT Series...

Company News • 12.10.2017

Posiflex raises the bar in POS design with revolutionary new RT Series

POS terminal has evolved to be an extension of the brand

Thumbnail: Photo: Online giant Alibaba seeks to boost brick-and-mortar retail in China...

Interview • 21.09.2017

Online giant Alibaba seeks to boost brick-and-mortar retail in China

Integrated omnichannel model to deliver a seamless customer experience

Thumbnail: Photo: Four questions for an IT manager

Company News • 11.10.2017

Four questions for an IT manager

Interview with IT manager Kaspar Hioväin from Coop in Estonia

Thumbnail: Photo: Smart retail through use of sensor technology...

Report • 29.09.2017

Smart retail through use of sensor technology

How brick-and-mortar retail can catch up to the informational edge of e-commerce

Thumbnail: Photo: Instant payment solutions offer great potential...

Specialist article • 16.06.2017

Instant payment solutions offer great potential

For customers, making payments is becoming as easy as sending an email

Thumbnail: Photo: Digital signage in pharmacies: better consulting with new technologies...

Report • 04.08.2017

Digital signage in pharmacies: better consulting with new technologies

Pharmacies need a shopping experience too

Thumbnail: Photo: The future of logistics works digital, connected and autonomous...

Report • 03.07.2017

The future of logistics works digital, connected and autonomous

How digitization changes retail logistics

Thumbnail: Photo: Toshiba lifts customer experience & sales for Brookstone...

Company News • 04.07.2017

Toshiba lifts customer experience & sales for Brookstone

Dynamic content related to the products creates new shopping experience

Thumbnail: Photo: Sleek and small cash drawer solutions attract large cosmetic chains...

Company News • 08.09.2017

Sleek and small cash drawer solutions attract large cosmetic chains

New expectations shaping cosmetic PoS technology

Thumbnail: Photo: Retail chains Elkjøp and Elgiganten to install connected digital price...

Company News • 21.09.2017

Retail chains Elkjøp and Elgiganten to install connected digital price tags by SES-imagotag

100 percent cloud roll-out in Dixon Carphone Nordic stores

Supplier

POSIFLEX GmbH
POSIFLEX GmbH
Kaiserswerther Straße 85
40878 Ratingen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
StrongPoint
StrongPoint
Schießstrasse 35
40549 Düsseldorf
APG Cash Drawer
APG Cash Drawer
5250 Industrial Blvd NE
55421 Minneapolis
DataVan International Corporation
DataVan International Corporation
10F., No.186 Jian 1st Rd.
Jhonghe Dist., New Taipei City 235
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau