Images • 25.09.2017

What shop design can look like: Angermaier Trachten in Munich

Dirndls and Lederhosen in an attractive setting

Time and again, people can admire them at the Oktoberfest in Munich: the most fashionable and trendy Dirndls and Lederhosen. Fans of the so-called ‘Tracht’ attire (it refers to traditional garments worn in German-speaking countries, especially in Austria and Bavaria), frequently head for the retail stores of Angermaier Trachtenmode. And since these garments innately reflect the rustic charm and passionate love of nature’s beauty, the design of the stores also echoes this sentiment.

Photo: What shop design can look like: Angermaier Trachten in Munich...
Source: visual & concepts

Deerskin, wood, and steel are the materials store designer Sabine Rohs used in her concept. From the sales counters to the curtains, all furnishings are covered in leather. Although the crude version has a more natural look, working with this material proved too intricate, which is why the newer Angermaier sales counters were covered with a lighter toned, treated leather.

When the first store in Rosenthal opened in 2012, whole tree trunks were used as decorative elements and shelves. While they are frequently used as a design element today, the concept was still unique and novel at the time. And transporting the tree trunks right through the heart of the pedestrian zone also presented major challenges for the shopfitters. Five men were needed to hoist just one tree trunk. Metal feet were custom built to install the tree trunks inside the store. This required precision work.

Photo: What shop design can look like: Angermaier Trachten in Munich...
Source: visual & concepts
Angermaier Store
Source: visual & concepts

One interesting development: the previously installed halogen lamps drastically changed the wood the store used – it even lost its bark. Now the interior is protected thanks to new LED technology.

Photo
Source: visual & concepts

An absolute eye-catcher: the presentation of shoes on the walls in wood slabs that were hewn directly from a tree trunk and then hollowed out. The integrated LED strips illuminate the shoes inside the slabs.

Photo: What shop design can look like: Angermaier Trachten in Munich...
Source: visual & concepts

Fine gold leaf adorns the wall in the main location on Landsberger Straße. The artist Eva Kunze from Studio Alina Cesár for mural painting in Munich was hired for this project. The light reflects warmly and creates a rich look.

Photo: What shop design can look like: Angermaier Trachten in Munich...
Source: visual & concepts

The men’s section is done in gray tones, while the women’s features the color white. The sales counter area for the women is adorned with a cloud-shaped lamp, while the men enjoy a fan-shaped light.

Angermaier Store
Source: visual & concepts
Photo
Source: visual & concepts

Safe accent: The previous store history includes a vault on the lower floor, which was converted into a “shoe vault”.

Schuhbank
Source: visual & concepts
Photo: What shop design can look like: Angermaier Trachten in Munich...
Source: visual & concepts

Discreet to noticeable branding.  From the stairs to the embroidered curtains in the dressing rooms.

Photo: What shop design can look like: Angermaier Trachten in Munich...
Source: visual & concepts
Photo: What shop design can look like: Angermaier Trachten in Munich...
Source: visual & concepts

From empty space to finished store: some pictures from the Making of …

Advertisement
Author: Natascha Mörs, iXtenso

related articles:

popular articles:

Thumbnail: Photo: Marks & Spencer trials fresh sushi counters in partnership with sushi...

News • 08.08.2017

Marks & Spencer trials fresh sushi counters in partnership with sushi experts Wasabi

Customers will order at the Wasabi counters and pay at the M&S checkout

Thumbnail: Photo: Architecture featuring Basque colours

News • 26.04.2017

Architecture featuring Basque colours

The new extension to the BAB 2 shopping centre unveiled

Thumbnail: Photo: APG Cash Drawer hires Director of SMARTtill Technology Sales...

Personal Announcements • 07.06.2017

APG Cash Drawer hires Director of SMARTtill Technology Sales

Global cash management solution manufacturer accelerates SMARTtill technology sales activity with new hire

Thumbnail: Photo: Retail stores in Dublin eradicate cash shrinkage...

Company News • 05.07.2017

Retail stores in Dublin eradicate cash shrinkage

An APG case study in partnership with Londis Convenience Stores

Thumbnail: Photo: Editions de Parfums: Like a voyage into a parallel world...

Breathtaking • 01.06.2017

Editions de Parfums: Like a voyage into a parallel world

Frédéric Malle’s new perfume boutique Editions de Parfums in Paris' Marais district opened in 2016. We asked Brendan MacFarlane how the tiny room turned into an apparently infinite space.

Thumbnail: Photo: ASICS hits the ground running with its new global retail concept store...

News • 31.07.2017

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

Thumbnail: Photo: Dimension Expo + Event was a three-dimensional success...

EuroShop 2017 • 29.06.2017

Dimension Expo + Event was a three-dimensional success

Never before did so many exhibitors present ranges on such a large area as in 2017

Thumbnail: Photo: At first sight: Bizerba SliceCheck for visual inspections of sliced...

Company News • 08.05.2017

At first sight: Bizerba SliceCheck for visual inspections of sliced products

100 percent inspection before packaging

Thumbnail: Photo: An end to adhesive tape residue on the supermarket shelf...

Advertorial • 14.06.2017

An end to adhesive tape residue on the supermarket shelf

Removable tape from tesa for price label strips

Thumbnail: Photo: Spar Netherlands renovates stores throughout the country to reflect new...

News • 28.04.2017

Spar Netherlands renovates stores throughout the country to reflect new design style

Initiative is aimed at building an even stronger brand

Supplier

APG Cash Drawer
APG Cash Drawer
5250 Industrial Blvd NE
55421 Minneapolis
Bizerba GmbH & Co. KG
Bizerba GmbH & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen
tesa SE
tesa SE
Hugo-Kirchberg-Straße 1
22848 Norderstedt