News • 31.07.2017

ASICS hits the ground running with its new global retail concept store

New Brussels store selected as a pilot for global retail roll-out

Photo: ASICS hits the ground running with its new global retail concept store...
Source: Green Room

ASICS has chosen the new Brussels store to launch its first iteration of a new and exciting, global retail concept. Building on its already strong reputation amongst serious runners as go-to product, the brand has now focused its emphasis on providing the best possible customer in-store experience to match.

Leading the digital strategy of the overall customer journey, Green Room were tasked to work alongside the incumbent retail design agency to define, design and deliver the digital components of the experience.

A fundamental element of the strategy was the empowerment of customers. By enabling them to better understand their own running needs, the experience facilitated well-informed purchase decisions at the customer’s own pace and on their own terms.

Complimenting the intuitive digital footwear selection process the in-store environment was further enhanced with content-rich digital displays, such as the Runkeeper wall- an opportunity to communicate the pulse of the brand. Featuring real-time social posts combined with striking data powered animation from the local Brussels running community, the wall was developed to draw customers deeper into the store, facilitating more dwell time and a point of connection with the store staff.

ASICS reinforces its ‘Sound Mind, Sound Body’ philosophy by inspiring and supporting customers in-store

Paul Silcox, Creative Director, Green Room Amsterdam said: “Our challenge was to define the digital personality of the retail experience, a way of interacting that was tightly bound to the ASICS ethos and the personality of their community. The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them. We are really pleased how it has come together.”  

The digital strategy template applied to the Brussels store serves as a template for continual roll-out of the global retail concept – an activation campaign conceived and created by Green Room.

Advertisement
Source: Green Room Design

related articles:

popular articles:

Thumbnail: Photo: QUAD GmbH experiences a successful performance at EuroShop 2017...

Company News • 19.04.2017

QUAD GmbH experiences a successful performance at EuroShop 2017

Consulting + POS Distribution

Thumbnail: Photo: Spar Netherlands renovates stores throughout the country to reflect new...

News • 28.04.2017

Spar Netherlands renovates stores throughout the country to reflect new design style

Initiative is aimed at building an even stronger brand

Thumbnail: Photo: APG Cash Drawer hires Director of SMARTtill Technology Sales...

Personal Announcements • 07.06.2017

APG Cash Drawer hires Director of SMARTtill Technology Sales

Global cash management solution manufacturer accelerates SMARTtill technology sales activity with new hire

Thumbnail: Photo: At first sight: Bizerba SliceCheck for visual inspections of sliced...

Company News • 08.05.2017

At first sight: Bizerba SliceCheck for visual inspections of sliced products

100 percent inspection before packaging

Thumbnail: Photo: The look of the future

Video • 09.03.2017

The look of the future

Shop Fitting and Store Design at EuroShop 2017

Thumbnail: Photo: Editions de Parfums: Like a voyage into a parallel world...

Breathtaking • 01.06.2017

Editions de Parfums: Like a voyage into a parallel world

Frédéric Malle’s new perfume boutique Editions de Parfums in Paris' Marais district opened in 2016. We asked Brendan MacFarlane how the tiny room turned into an apparently infinite space.

Thumbnail: Photo: The smell of barbecue is in the air

Multisensory effects at the POS • 24.03.2017

The smell of barbecue is in the air

Weber Original Stores provide all customers with a personalized grilling experience

Thumbnail: Photo: An end to adhesive tape residue on the supermarket shelf...

Advertorial • 14.06.2017

An end to adhesive tape residue on the supermarket shelf

Removable tape from tesa for price label strips

Thumbnail: Photo: Efficient, accurate and friendly cash exchange with solutions from APG...

Video • 05.03.2017

Efficient, accurate and friendly cash exchange with solutions from APG Cash Drawer

APG Cash Drawer presents solutions to allow retailers exactly this success at EuroShop 2017

Thumbnail: Photo: CWCmaxx: Dynamic Checkweigher for the Food Industry...

Company News • 18.04.2017

CWCmaxx: Dynamic Checkweigher for the Food Industry

Reliable weight control for filling quantity

Supplier

Modern Expo Ltd.
str. Rivnenska 44
43020 Lutsk
ITAB Germany GmbH
ITAB Germany GmbH
Bonner Straße 324
50968 Köln
APG Cash Drawer
APG Cash Drawer
5250 Industrial Blvd NE
55421 Minneapolis
Umdasch Shopfitting GmbH
Umdasch Shopfitting GmbH
Josef Umdasch Platz 1
3300 Amstetten
QUAD GmbH
QUAD GmbH
Windmüllerstraße 30
59557 Lippstadt
tesa SE
tesa SE
Hugo-Kirchberg-Straße 1
22848 Norderstedt
Richter akustik & design GmbH & Co. KG
Richter akustik & design GmbH & Co. KG
St.-Annener-Straße 117
49326 Melle
Bizerba GmbH & Co. KG
Bizerba GmbH & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen