Company News • 09.05.2017

Increase consumer loyalty through mobile self-scanning

Scansation helps retailers create personalized offers for anonymous consumers

Scansation-  a simple extension for existing checkouts, offers immediate mobile...
Scansation- a simple extension for existing checkouts, offers immediate mobile self-scanning
Source: Scansation

Good chances for brick-and-mortar retailers to create personalized offers for their anonymous consumers. Since May 2017 a mobile self-scanning system named "Scansation" is available. Special highlight: retailers only need this simple extension for their existing checkout, similar to a scanner, to offer immediate mobile self-scanning to their consumers. Consumers can use Scansation to scan barcodes of articles whilst shopping. The gathered barcodes are transmitted to an existing checkout via single scan. Finally consumers pay as usual. During this process a lot of data gets collected which can be used to create personalized offers. Consumers can even be reached on their couch through this app!

It is not easy for brick-and-mortar retailers to gather relevant consumer data. Their medium is offline. There are no click paths, shopping carts can be linked rarely and consumers are hardly reachable when they are not in the store. To proceed in digitization of local stores it is crucial to bring real added value to consumers when they are using digital services.

Mobile self-scanning has the potential to become a value-added service. One reason is that consumers exchange waiting time at the checkout, which is perceived as particularly annoying, with more entertaining time for self-scanning. In the best case these time shifts convert into time savings. Furthermore, consumers have to pack their trolley only once. Whith this app they can skip putting all their goods on the belt, waiting for them to be scanned and eventually packing them again. This also prevents tension from other consumers standing behind the customer and wishing him to be faster.
The difference to the self-scanning is that consumers capture barcodes with a mobile device while they are shopping. This way the problem of sequential scanning from inexperienced users at a self-checkout terminal can be avoided. The mobile device can be a handheld scanner that is borrowed from the store. With an appropriate mobile app the smartphone of a consumer can become a handheld scanner as well. That alternative is a great advantage for retailers do not have high investments in hardware and they even get a direkt channel to the consumers in all their life situations.

Supplier
Logo: Scansation GmbH

Scansation GmbH

Zielstattstr. 133
81379 München
Germany
Photo: Increase consumer loyalty through mobile self-scanning...
Source: Scansation

Besides collected data there are further benefits retailers: time shifts for consumers mean time savings for cashiers in any case. This way there is a much higher throughput at the checkouts. And therefore the staff has more time left to offer customer services. This clearly leads to a higher differentiation to online retailers. In addition brick-and-mortar retailers gets a modern image.

In some countries self-scanning and also its mobile variants are quite common. Let's take Coop or Migros in Switzerland or some retailers in Great Britain. They all show that the fear of increased thievery is more a fear than reality. However, the security can be increased by suitable tools provided by self-scanning suppliers. Which these are depends on the concrete supplier. A personal contact point to the consumer should be part of it for sure. In addition random samples can be helpful. But also small measures like letting the consumer photograph his trolley before he proceeds to the checkout can encourage honesty.

Furthermore, consumers stay completely anonymous when using Scansation and are represented by an abstract ID which is necessary to link shopping carts and to reach them via the mobile app. With the market launch of the solution, retailers now have the possibility to request non-binding tests for their stores to see the easy integration to their own checkout in action.

Advertisement

related articles:

popular articles:

Thumbnail: Photo: How a sense of touch helped Eton shirts double expected sales...

Case Study • 13.12.2017

How a sense of touch helped Eton shirts double expected sales

Eton equipped their brick-and-mortar stores with a range of touchscreen displays

Thumbnail: Photo: Posiflex showcases stylish new product line

Company News • 21.02.2018

Posiflex showcases stylish new product line

Touch Screen Terminals and Self-Service & Interactive Kiosks at EuroCIS 2018

Thumbnail: Photo: The new multimedia shopping experience

Company News • 19.02.2018

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Thumbnail: Photo: Amazon is not the cause but the symptom

Amazonization • 29.01.2018

Amazon is not the cause but the symptom

"Retailers must finally take advantage of their opportunities and stop complaining"

Thumbnail: Photo: Live video shopping: in-store personal shopping assistance for online...

Report • 13.12.2017

Live video shopping: in-store personal shopping assistance for online customers

Barbara Frères guides customers with video chat technology

Thumbnail: Photo: Unified Commerce: Mapping all processes in real time...

Interview • 15.02.2018

Unified Commerce: Mapping all processes in real time

Avoid "frustrating stumbling blocks in the shopper experience”

Thumbnail: Photo: EuroCIS 2018: Detego shows digital InStore solutions for the fashion...

Company News • 12.01.2018

EuroCIS 2018: Detego shows digital InStore solutions for the fashion retail industry

Smart fitting room, chatbot und InStore software

Thumbnail: Photo: Explore DataVan’s latest revolutionary retail solutions at EuroCIS 2018...

Company News • 23.02.2018

Explore DataVan’s latest revolutionary retail solutions at EuroCIS 2018

Self-checkout, universal tablet docking, and lightweight POS terminals

Thumbnail: Photo: Wirecard partners with SES-imagotag to revolutionize the in-store...

Company News • 22.02.2018

Wirecard partners with SES-imagotag to revolutionize the in-store customer experience by enabling mobile payments at the shelf

Retailers will be able to boost their sales by speeding up payment processes

Thumbnail: Photo: More time for core business thanks to Digital Asset Management...

Report • 08.01.2018

More time for core business thanks to Digital Asset Management

The Hansgrohe Group perfectly manages product data

Supplier

POSIFLEX GmbH
POSIFLEX GmbH
Kaiserswerther Straße 85
40878 Ratingen
MobiMedia AG
MobiMedia AG
Rottpark 24
84347 Pfarrkirchen
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
StrongPoint
StrongPoint
Schießstrasse 35
40549 Düsseldorf
APG Cash Drawer
APG Cash Drawer
5250 Industrial Blvd NE
55421 Minneapolis