Delivery service • 29.06.2016

When your front door guards the beer crates

The beverage supplier “Trinkkiste“ delivers drinks with no deadline pressure

When beverage supplier “Trinkkiste“ from Berlin delivers its products, it is not bound to set times. A patented locking system that can chain the beverage crates to the door makes all of this possible. The online pure player also developed a software for its web store that permits flexible ordering. Customers really appreciate this service.

When “Trinkkiste“ customers come home, their beverage order is already waiting by their front door. A system that prevents thirsty neighbors from grabbing some beer from the crate makes this possible. Founder and company owner Thomas Kraker von Schwarzenfeld has designed and patented a special “lockbox“ for this.

This is how the system works: a small anchor is clamped underneath the door. A wire is attached to the anchor and locks the beverage cases that are covered with special lids. The customer fastens the anchor by closing the door. The delivery service is able to attach the delivery at any time to the wire. “The system works perfectly,“ says von Schwarzenfeld, “So far, none of our deliveries have been stolen.“

When the door is closed the anchor is fixed ; a simple principle to secure the...
When the door is closed the anchor is fixed ; a simple principle to secure the delivered goods.
Source: Trinkkiste

Delivering the merchandise during the day to apartments in multi-family complexes which makes up 95 percent of the company’s business is not a problem. “During our test runs, we discovered that in nearly all crates somebody in the house will open the door,“ the entrepreneur from Berlin adds. In the worst case scenario, the company attempts a delivery the next day.

The only appointment with the customer is made for the first delivery to provide the anchor and explain how it works. Households with more than one person between the ages of 30 and 40 predominantly use this service.

Not needing to meet deadlines is not just a convenient service for the customer. The retailer also reaps a huge benefit since he can optimally plan routes. “We don’t offer same-day delivery. In our experience, this makes no sense for this product group,“ says von Schwarzenfeld.

Homemade software – allowing customers to be flexible in ordering

As a pure online service, the Berlin company deliberately sets itself apart from the countless brick-and-mortar beverage retailers. Orders are only accepted online. Customers are free to choose from different delivery times (most frequently chosen term: every 14 days).

This required a special tool for the online store. It makes it possible to fulfill customer requests even on very short notice. “All of the conventional shop systems were not sufficient enough to accommodate our flexible ordering process,“ says the entrepreneur. “So we developed our own system.“

Delivery routes can be planed time and cost efficient without time pressure....
Delivery routes can be planed time and cost efficient without time pressure.
Source: Trinkkiste

But that’s when the team encountered a widespread problem. Von Schwarzenfeld criticizes, “Embedding the payment systems with plugins during the development phase was the biggest challenge. I underestimated this aspect. You would think that major companies like that would keep their interfaces clean but they are often flawed. It frequently happens that customers get stuck at this point and feel overwhelmed by all the payment options.“

He pins his hopes on Apple Pay, which is now being introduced in Switzerland. “One button, just position your finger on the sensor and done - awesome. This could be very helpful, especially for our many blind customers whom we so far have to guide through the payment systems on the phone. If this system can be used in Germany, it will definitely prevail in eCommerce.“

He is the one who invented the „lockbox“: Thomas Kranker von Schwarzenfeld...
He is the one who invented the „lockbox“: Thomas Kranker von Schwarzenfeld was also tired of carrying heavy beverage crates into his apartment on the fourth floor.
Source: Trinkkiste

Keeping customers interested online

Aside from the store activities, the company’s marketing is also exclusively done online. “Traditional print ads are far too expensive,“ explains von Schwarzenfeld. He adds that the startup company’s marketing team uses popular channels like Google Ads, SEA and social media to promote customer loyalty and find new customers. Current events like the UEFA European Championship provide the platform for tips on hosting a successful barbecue. An online magazine is also intended to promote customer loyalty in the future.

The beverage supplier has been on the market since the beginning of this year. Trinkkiste doesn’t just deliver its products along with the lockbox; the system is also utilized by various grocers in the Berlin area. Demand keeps growing steadily and the delivery area is massively being expanded. At this pace, the company recently had to switch lockbox manufacturers since the previous company was not able to produce the quantities in the time frame required. “Right now, Trinkkiste delivers to ten cities. We still plan on expanding this to 40 cities this year,“ explains the adventurous founder.

Advertisement
Author: Natascha Mörs; iXtenso

related articles:

popular articles:

Thumbnail: Photo: Click & Collect solution for UK retailers

News • 03.01.2018

Click & Collect solution for UK retailers

Tryzens delivers Salesforce Commerce Cloud integration for start-up HubBox

Thumbnail: Photo: Toys R Us: Our results for the quarter were disappointing...

News • 27.12.2017

Toys "R" Us: "Our results for the quarter were disappointing"

The company reports results for third quarter 2017

Thumbnail: Photo: Meet the iXtenso team at EuroCIS 2018!

News • 16.02.2018

Meet the iXtenso team at EuroCIS 2018!

We will report live for you from the trade fair ground

Thumbnail: Photo: Ergonomic Solutions Launches SpacePole MultiClip™...

Company News • 11.01.2018

Ergonomic Solutions Launches SpacePole MultiClip™

The NextGen universal payment mount for the Ingenico Lane Series of payment terminals

Thumbnail: Photo: eBay Inc. reports fourth quarter and full year 2017 results...

News • 01.02.2018

eBay Inc. reports fourth quarter and full year 2017 results

eBay delivers record fourth quarter driven by strong holiday performance

Thumbnail: Photo: Shoppers to lose out if UK doesn’t adopt EU global trade deals...

News • 28.12.2017

Shoppers to lose out if UK doesn’t adopt EU global trade deals

“Higher tariffs inevitably mean consumers would face higher prices”

Thumbnail: Photo: Nordstrom Rack President Karen McKibbin to retire...

News • 10.01.2018

Nordstrom Rack President Karen McKibbin to retire

After three decades marked by expansion and success she will be retiring from Nordstrom in March

Thumbnail: Photo: Parcel lockers: around the clock delivery service...

Interview • 22.11.2017

Parcel lockers: around the clock delivery service

Interview with Gunnar Anger, managing director ParcelLock GmbH on the future of parcel delivery

Thumbnail: Photo: Click & Collect: More in-store sales thanks to store pickup...

Omnichannel • 08.01.2018

Click & Collect: More in-store sales thanks to store pickup

Opportunity and challenge for the retail sector: Retailers can really benefit from this service

Supplier

APG Cash Drawer
APG Cash Drawer
5250 Industrial Blvd NE
55421 Minneapolis
Ergonomic Solutions GmbH
Ergonomic Solutions GmbH
Kammerratsheide 43
33609 Bielefeld
4POS AG
4POS AG
Neuhofstrasse 25
6340 Baar ZG