Report • 28.10.2015
Comparing prices directly at the checkout
Tesco starts “Brand Guarantee” to ensure its customers are paying the best price
With this new scheme Tesco aims to become more customer-friendly by sparing the supermarket customers the lengthy comparison of various receipts. The new model is employed in all major stores and the online shop of Tesco and also encompasses specific special offers of the competitors.
Matt Davies, CEO of Tesco in the UK and Ireland, said: "Shoppers tell us price matching vouchers are a pain and don’t really help them. We all know it can be stressful and awkward when you have to rummage through your wallet to find a price match voucher. That’s why we’re ensuring that with Brand Guarantee customers will never lose out on their branded shop by getting money off their bill at the till.We’re working hard to make the shopping trip that little bit easier for customers, with simple, affordable prices you can trust. Brand Guarantee is one more way we are taking the hassle out of a trip to the supermarket or an online shop.” The initiative has already been trialled in Northern Ireland over the last few weeks, with positive feedback from both colleagues and customers.
Author: Daniel Stöter, iXtenso.com
