Keyword: data analysis

News • 30.11.2016

VTT's spin off company to measure shopping intentions in physical stores

VTT Technical Research Centre of Finland has developed a unique solution to measure in-store shopper's intentions

The implementation respects privacy - no identity information of shoppers is collected. The objective is to start commercial deliveries in spring 2017. "Until now it has been technically possible only to record how many people entered the ...

Report • 30.11.2016

Geomarketing opens up new opportunities for the retail sector

Real-time data will play a decisive role in the future

At this point, geomarketing can do more than just let you know where your customers are located. Digitization and fast big data processing permit access to increasingly comprehensive and differentiated information about potential markets and ...

Interview • 01.09.2016

Identifying purchase intentions: market basket analysis for brick-and-mortar retailers

The right software to understand and use data to improve profitability

Neither magic nor a secret: sales receipt data can reveal information about consumer purchase behavior. Online retail already masters this type of analysis perfectly. In contrast, brick-and-mortar retail still needs technical support to understand ...

Report • 21.01.2016

Addressing each customer individually

Benefits and risks of big data in retail

Customer loyalty programs, mobile apps, and online ordering data are just some of the data sources retailers can use today to gain new insights into nearly every aspect of their business. “Big data” is the big buzzword here.

Interview • 15.09.2015

"Knowing when 'power hours' occur is crucial for personnel planning"

Interview with Bill McCarthy, ShopperTrak and James Cook, Thomas Sabo

Store employees play a big role in ensuring that customers receive a superior shopping experience. This is why retailers need reliable shopper data to understand key shopping timeframes, including busy periods, and to adjust their staffing needs ...

Interview • 09.09.2015

"Knowing when 'power hours' occur is crucial for personnel planning"

Interview with Bill McCarthy, ShopperTrak and James Cook, Thomas Sabo

Store employees play a big role in ensuring that customers receive a superior shopping experience. This is why retailers need reliable shopper data to understand key shopping timeframes, including busy periods, and to adjust their staffing needs ...

Company News • 24.05.2015

Technology and the changing face of „retailtainment“

See the big picture with retail analytics

As society becomes increasingly experience-driven, the shopping centre industry finds itself redefining its offering to keep up with demands and requirements. ‘Retailtainment’, a term first used in 1999 by American Sociologist George ...

Interview • 27.04.2015

“You should never collect data you would need to keep secret from the customer“

Interview with Axel Jahn, Managing Director of Netpioneer GmbH

The increasing digitalization in retail helps retailers get to know their customers better. After all, the modern shopper leaves his/her data at every touchpoint – whether that’s in the online store, during mobile shopping or directly at ...

Interview • 10.04.2015

“Data-driven companies are clearly more successful in eCommerce“

Interview with Alexander Reschke, CMO of Webdata Solutions

The eCommerce market is shaped in particular by its dynamics. Developments and trends move a lot faster than in pure brick-and-mortar retail and online retailers need to be able to respond quickly and remain flexible to changes in the market. In an ...

Report • 09.01.2015

Opportunities and Risks with the Cloud

Retail Processes Are Optimized By Cloud Computing

Cloud computing can – if used properly – also have a huge potential for retailers to create flexible systems by making information, important applications and even entire business processes available and usable in real-time via the ...

Supplier

Heiler Software AG
Mittlerer Pfad 5
70499 Stuttgart
IMAS Deutschland GmbH
IMAS Deutschland GmbH
Rhodiusstr. 2
51065 Köln
Futura Retail Solutions AG
Futura Retail Solutions AG
Harburger Schloßstr. 28
21079 Hamburg
PrehKeyTec GmbH
PrehKeyTec GmbH
Scheinbergweg 10
97638 Mellrichstadt
Nexiga GmbH
Nexiga GmbH
Mozartstr. 4-10
53115 Bonn
Comosoft GmbH
Comosoft GmbH
Hindenburgstr. 49
22297 Hamburg
Logicalis GmbH
Logicalis GmbH
Max-Planck-Str. 35
50858 Köln
Planet Retail Germany
Dreieichstrasse 59
60594 Frankfurt am Main
Eliwell Control srl
Eliwell Control srl
Via dell'Industria, 15 Z.I. Paludi
32010 Pieve d'Alpago (Belluno)
ShopperTrak
ShopperTrak
St John's Court, Easton St, High Wycombe
Buckinghamshire HP11 1JX
IBB Adaptive Solutions GmbH
IBB Adaptive Solutions GmbH
Schottenfeldgasse 23
1070 Wien
ATOSS Software AG
ATOSS Software AG
Am Moosfeld 3
81829 München
ORACLE Deutschland B.V. & Co. KG
ORACLE Deutschland B.V. & Co. KG
Salzufer 8
10587 Berlin
KUMAVISION AG
KUMAVISION AG
Oberfischbach 3
88677 Markdorf
Reflexis Systems (UK) Limited
5 Belvedere, Basing View
12345 Hampshire
EuroCIS
EuroCIS
Stockumer Kirchstr. 61
40474 Düsseldorf
SA2 Worldsync
SA2 Worldsync
Maarweg 149-161
50825 Köln
POSpulse
POSpulse
Ackerstraße 14/15
10115 Berlin
Institut für Handelsforschung (IfH)
Institut für Handelsforschung (IfH)
Dürener Str. 401b
50858 Köln
prudsys AG
prudsys AG
Zwickauer Straße 16
09112 Chemnitz